This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
I was clueless about the world of DigitalPR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, DigitalPR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.
Here are some of the most common PR campaign goals: Improving brand awareness Driving new website traffic Increasing the number of media mentions Improving your impressions Increasing social media reach And similar goals Before setting out on your PR campaign, make sure to have a previous track record of similar KPIs for comparison. #2
Enter digitalPR. I’ve spent the last ten years helping companies grow their digital presence with digitalPR, and I’ve seen first-hand the impact and value digitalPR can drive for a brand’s growth. What is DigitalPR? In the next section, we’ll explore the types of digitalPR.
With interest in digitalPR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digitalPR professionals worldwide between November and December 2024 to give you the State of DigitalPR Report for 2025.
This type of content also offers insight into viral trends and helps visualize just how messages transform and amplify. They’re able to explore and make their own conclusions and comparisons. For example, you can ask, who is using a specific hashtag the most? How did a trending topic explode on Twitter?
Also with reactive PR, your are able to share topical content to the press – positioning your brand as a thought leader – by jumping on a breaking news story and adding your brands unique take on it. Proactive PR Proactive PR involves using social listening tools to spot trends around popular events ahead of time.
From pitches to landing coverage and everything in between, DigitalPR can be done without a single tool. Ruth Barrett , Head of Content and DigitalPR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content