Comparison Infographics Pitching 
Deirdre Breakenridge
SEPTEMBER 3, 2014
SumAll is a free tool that shows you how conversations progress and you can make comparisons over time. Once you identify a study and topics of interest, you can then take existing research and build your own infographics to showcase the information. so you can see how your actions result in a variety of interactions. I discovered.
Cision
JUNE 9, 2017
Part of the pitch for selling an IR website (since the dawn of time) has been to “express your financial brand and narrative.” In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). The post Infographic: Tangible Information Remains a Driver of IR Website Traffic from Wall Street appeared first on Cision.
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Cision
MARCH 8, 2016
Are you pitching reporters but not receiving responses? When reporters go through their daily pile of pitches, they look for fresh angles that will engage and inform their readers, not reiterations of an already discussed topic or drawn-out explanations. That’s because you’re not giving them what they want. Visualize Stories.
Buzzstream
FEBRUARY 3, 2021
What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.
Buzzstream
MARCH 5, 2025
When ideating, you can get strategic about planning your post to set up those head-to-head comparisons. The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. In fact, most isnt.
Sword and the Script
JUNE 4, 2019
By comparison, the research site WARC placed the larger category of marketing technology across North America and the UK at $52 billion in late 2018. Pitches should be personal and relevant. The survey said the important part of a pitch are: personalized for a report (43%); and relevant to their coverage (34%) and timely (10%).
Buzzstream
JANUARY 29, 2025
Quick Tips Here are some of the tips I pulled from our chat: Personalize Before You Pitch Connect with journalists on LinkedIn or Twitter/X before sending a pitch. Wait a couple of weeks before sending a pitch to avoid seeming transactional. Do they, were they pitched to you? I love the follow-up story angle.
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