ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

What stands out is how poorly the “preventive-focused” companies fared in comparison to others. Pulling an entire team off a PR program, whether through an outside agency or internal layoffs, means that team may not be available once PR resumes. In comparison to advertising, PR is both more cost-effective and more flexible.

Comparison 296

Comparison Advertising Advertising Reputation 296

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

International 148

International Internal Tools Software 148

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. Bridging the gap between effective internal communications and cultivating an engaged workforce is not without its challenges, as I’m sure we’ve all experienced in our respective workplaces from time to time.

International 97

International Internal Communications Employee 97

PRSay

JULY 1, 2020

The International Association for the Measurement and Evaluation of Communication also offer two free tools to help PR pros put the Barcelona Principles into practice: Measurement-maturity mapper. Measuring PR campaigns can be daunting and time-consuming, but resources are available to help professionals work smarter, not harder.

Measurement 174

Measurement Communications Banking Survey 174

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Share of voice – This can be a valuable metric in comparison to a key competitor. Ideally, the organization’s statement of its mission is still relevant to the business environment as well as internal audiences. Do a deep dive into internal resources. . Content quality, including a sentiment analysis.

Exercises 136

Exercises Comparison B2C International 136

Cision

APRIL 29, 2015

Will the references to a company like Valeant Pharmaceuticals International Inc. Valeant Pharmaceuticals International Inc. Rockoff and Ed Silverman appears, my curiosity piques and I wonder what impact it will have on the pharma brands referenced. leave me with a favorable or unfavorable impression of the brand? Click to enlarge.

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

Polaris

DECEMBER 13, 2014

Do we have the internal resources to manage the collection process? Hiring a paralegal versus a collection agency: A price comparison. What are the steps we need to take once we hire a paralegal versus a collection agency? The company’s bottom-of-the funnel content options include: Blog posts—e.g., Tip sheets:—e.g.,

Small Business 162

Small Business Marketing eBook Comparison 162

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

This is where having a PR agency or internal staffer comes in handy. Think about visual comparisons to unrelated but analogous activities, like landing a plane or looking for “a polar bear in a snowstorm.” Be available. Someone said that 90% of life is showing up. ” Be helpful.

Resources 149

Resources Media Interviews Comparison 149

Onclusive

DECEMBER 7, 2023

The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned. Share of Voice (SOV) This compares the brand’s presence in the media or a specific industry in comparison to its competitors.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned. Share of Voice (SOV) This compares the brand’s presence in the media or a specific industry in comparison to its competitors.

Measurement 195

Measurement Analysis Reputation SEO 195

Prowly

FEBRUARY 18, 2025

Here are some of the most common PR campaign goals: Improving brand awareness Driving new website traffic Increasing the number of media mentions Improving your impressions Increasing social media reach And similar goals Before setting out on your PR campaign, make sure to have a previous track record of similar KPIs for comparison. #2

Examples 104

Examples How To Product Launch Print 104

Sword and the Script

JULY 30, 2019

Or consider these comparisons: Graphic design software is not creativity. This makes the education of business leaders – the internal marketing of marketing if you will – a continuous effort. Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. A press release is not public relations.

Marketing 107

Marketing Comparison Enterprise Technology 107

Sword and the Script

MARCH 16, 2021

However, if the changes seem modest in comparison to the level of optimism, a separate section of the survey might offer an explanation: customer acquisition and retention are both up about 6% throughout the pandemic. As I write this, the Burger King initiative in support of International Women’s Day , is still fresh in the news.

Survey 157

Survey Marketing B2B Comparison 157

PRSay

NOVEMBER 8, 2022

By comparison, the average family in the developing world in 1960 aspired to have food for the day, he said. Powell’s reputation — which had been stellar until then — was damaged, along with our international credibility. Powell’s U.N. speech and the picture of the vial would become emblematic of a failure in U.S.

Twitter 156

Twitter Comparison Newspapers Communications 156

Solo PR Pro

NOVEMBER 10, 2020

The comparisons between lawyers and communications professionals are endless. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. They have knowledge, experience and skill in something specific that can help support your business. In the case of a lawyer, you pay for their time.

Communications 98

Communications Comparison Exercises Interviews 98

Stephen Waddington

SEPTEMBER 10, 2020

By comparison, during the 2008 recession GDP shrunk by no more than 2.1% Behaviour change, internal communications, online events, training design and voice technologies are in huge demand. The economy is slowly recovering but the impact of COVID-19 has been brutal. in any quarter. There is no magic.

Agency 122

Agency Creativity Marketing Government 122

PRSay

OCTOBER 22, 2021

By comparison, the overall U.S. president of the Americas for FleishmanHillard International Communications in San Francisco. “We Bureau of Labor Statistics, as of 2018 (the most recent year for which data is available), the PR profession was 87.9 percent white, 8.3 percent African American, 5.7 percent Hispanic and 2.6

Communications 128

Communications Comparison Energy Employee 128

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

Unexpected developments, including internal changes, a wrinkle in the business climate, or a move by a competitor can demand a new tactic or two. The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility. Build in checkpoints. Make it flexible.

Writing 130

Writing Comparison Product Launch Leadership 130

Landis PR

MAY 24, 2021

By comparison, non-financial reporting is in its early stages. In comparison, their Australian counterparts trail the world in reporting a link between materiality analysis and strategy. Investors and the community are the primary drivers for ESG, but their influence on ESG strategy and reporting is unclear. Where does this leave us?

Report 84

Report Comparison Financial Analysis 84

Practical Law Construction

OCTOBER 26, 2021

International arbitration is the dispute resolution forum of choice for most international contracts, in particular in the construction and energy sectors. This post analyses the role the EPP could play in helping parties to international construction contracts resolve their disputes more efficiently.

International 52

International Internal Construction Engineering 52

Sword and the Script

NOVEMBER 12, 2016

Mr. Zambito, who hints of a forthcoming book he’s writing on buyer personas says too many B2B organizations are still focus on product comparisons, buying criteria and objection handling. If your buyer personas are based on generic or internal ideas about your buyers, your content won’t be any better than it was before you had personas.”.

B2B 121

B2B Marketing How To Survey 121

Bianchi Biz Blog

AUGUST 18, 2022

Anticipate an international, diverse audience. Most recent data suggests that the CES show continues to attract an international audience – a solid opportunity for automotive and mobility suppliers working to expand their customer base and global presence. Media attendance dipped in 2022. Interestingly, the media were busy!

Automotive 64

Automotive Mobile Data Comparison 64

Shift Communications

DECEMBER 23, 2014

Yet the New York Times, as revealed by the internal Innovation Report leaked to the public last May, is living proof that no matter how great your content is, content alone is no longer enough. Let’s revisit our top blog posts from the second quarter: 1. Content Isn’t King: A Lesson From The New York Times. Content is king”…right?

Comparison 94

Comparison Measurement Blogging Engineering 94

Stephen Waddington

AUGUST 19, 2019

International working, being always on, and a 24/7 economy are the drivers for employers. Do not get hung up by peer level comparisons. Bring your work to home and home to work My Dad worked 6am to 6pm five and half days a week. He downed tools when he wasn’t working. There’s a blurring in the modern workplace between home and work.

Comparison 102

Comparison Employee Privacy Construction 102

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms. For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision.

Agency 120

Agency Trade Shows Comparison Meeting 120

Sword and the Script

JUNE 4, 2019

By comparison, the research site WARC placed the larger category of marketing technology across North America and the UK at $52 billion in late 2018. a) Mobile Now, Intranet Later – Internal Communications Best Practices via SocialChorus. “If If no one is using the intranet, it’s the same as having no internal communications at all.”.

Software 117

Software Reddit Marketing Survey 117

Sword and the Script

OCTOBER 8, 2019

When you run content marketing like a professional publication and program – and not a campaign – it becomes a natural point of integrated marketing that supports not just external communications, but also internal communications, sales enablement and market education. None of this is fast or quick: these results evolve over time.

Content Marketing 86

Content Marketing Marketing Comparison Measurement 86

Critical Mention

JULY 1, 2019

If anybody in the marketplace disputes this fact, we encourage you to take a no-obligation demo of our platform and make the comparison yourself. Critical Mention is the leader in broadcast media intelligence and monitoring.

Print 101

Print Comparison Social Media Media 101

Buzzstream

JANUARY 8, 2025

If you are unfamiliar, Clearlink is a marketing agency that owns and operates several consumer comparison web properties like Highspeedinternet.com and Reviews.com. I am the director of digital PR over one of their divisions called internet brands, and those brands are made up of different consumer comparison websites.

Digital PR 62

Digital PR Google Comparison SEO 62

NewsWhip

MAY 16, 2023

Although each page has upwards of 14M engagements and counting, their totals look feeble in comparison to the powerhouses that are the country’s main beloved clubs. At the end of the day, no matter how similar international dialogue can be, there is always a localized interest that can overpower even the loudest conversations.

Facebook 78

Facebook Sports Comparison Fashion 78

PR for Anyone

FEBRUARY 21, 2024

Despite understanding that social media presents curated images, individuals still internalize these visuals, leading to feelings of inadequacy and comparison. Body insecurity, fear of missing out, and a constant need for validation through likes and followers are just a few of the detrimental effects of social media on mental health.

Exercises 130

Exercises Social Media Television Comparison 130

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. Cision releases internal DE&I report. There’s no mention of salary comparisons, which is a long-standing issue in PR. Internal comms metrics.

Software 87

Software Pitching International Internal 87

Buzzstream

AUGUST 29, 2018

If you want to read more about how these metrics are calculated, you can check out this comparison on the BuzzStream blog. It is a useful metric, but not here. We want Majestic data on a page level, and to do that easily, I use URL Profiler. If your TrustFlow variance is greater than -10 (e.g.

Comparison 113

Comparison Data Analytics Tools 113

Presspage

MAY 19, 2017

Using the same monitoring system for all global outlets creates a comprehensive overview with easy comparisons of metrics from different locations. Internally, this makes for easier cooperation, training and managing of potential changes in corporate branding and identity. The same goes for measuring the results of your PR efforts.

Corporate 68

Corporate Branding Brand Guidelines 68

Ishmael's Corner

JUNE 16, 2015

When it came time for the Endicia blog team to draft the annual shipping carriers’ rates comparison blog post, it was critical for this post to land high on the SERP (search engine results page). Total Links (internal and external). For example, we support the blog for a B2B company called Endicia (online shipping software).

SEO 60

SEO Tools Comparison Google 60

Sword and the Script

MARCH 15, 2022

At a minimum, you can keep a record of an article for year-over-year comparison, even if you can’t access the underlying content 12, or 24 months later for example. They have a couple of hundred international customers already. Sentiment is rendered as positive, neutral, negative and mixed – along with a probability score.

Tools 165

Tools Media Software Analysis 165

PR 20/20

MARCH 6, 2023

For example, if you’re an international business, you may need to find a solution that can scale to your needs. When scouring the internet for insights, consider credible sources that offer a head-to-head comparison. Remember to take into account the size of your company.

Software 77

Software Marketing Comparison Enterprise 77