Remove Comparison Remove Internal Remove Interviews
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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

SumAll is a free tool that shows you how conversations progress and you can make comparisons over time. Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. Yellowdig is an internal collaboration tool. I discovered.

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PR Tips On Being A Quotable Media Resource

ImPRessions - Crenshaw Communications

It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. One interview opp may be for a quick comment on a breaking story in your industry, which means a short, colorful observation is in order. Understand the opportunity.

Resources 149
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PR Goal-Setting For 2018

ImPRessions - Crenshaw Communications

Share of voice – This can be a valuable metric in comparison to a key competitor. Ideally, the organization’s statement of its mission is still relevant to the business environment as well as internal audiences. Do a deep dive into internal resources. . Content quality, including a sentiment analysis.

Exercises 136
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How to Get the B2B Marketing Persona Right [UML]

Sword and the Script

Another 54% said they relied on current customer interviews, while approximately 52% used marketing team recommendations.” Mr. Zambito, who hints of a forthcoming book he’s writing on buyer personas says too many B2B organizations are still focus on product comparisons, buying criteria and objection handling. Bold emphasis added ].

B2B 121
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Treat Your Communications Counselors Like Your Lawyers

Solo PR Pro

To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? The comparisons between lawyers and communications professionals are endless. In PR it’s the same.

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Switching from Link Building to Digital PR with Sage Singleton

Buzzstream

If you are unfamiliar, Clearlink is a marketing agency that owns and operates several consumer comparison web properties like Highspeedinternet.com and Reviews.com. When Sage interviewed for her job, they asked “what are some similarities between pigs and homeowner’s insurance?” We do the same thing with telco brands.

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How PR Agencies Set Budgets And Billing

ImPRessions - Crenshaw Communications

And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms. For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision.

Agency 120