Solo PR Pro

NOVEMBER 10, 2020

The comparisons between lawyers and communications professionals are endless. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. If it’s about earned media, then it might be about how pitching your position on a specific trend is unique and powerful and can draw additional attention.

Communications 98

Communications Comparison Exercises Interviews 98

Prowly

FEBRUARY 18, 2025

Here are some of the most common PR campaign goals: Improving brand awareness Driving new website traffic Increasing the number of media mentions Improving your impressions Increasing social media reach And similar goals Before setting out on your PR campaign, make sure to have a previous track record of similar KPIs for comparison. #2

Examples 104

Examples How To Product Launch Print 104

Buzzstream

MARCH 5, 2025

When ideating, you can get strategic about planning your post to set up those head-to-head comparisons. The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. In fact, most isnt.

Digital PR 62

Digital PR Pitching Study Google 62

Sword and the Script

JUNE 4, 2019

By comparison, the research site WARC placed the larger category of marketing technology across North America and the UK at $52 billion in late 2018. Pitches should be personal and relevant. The survey said the important part of a pitch are: personalized for a report (43%); and relevant to their coverage (34%) and timely (10%).

Software 117

Software Reddit Marketing Survey 117

Buzzstream

JANUARY 8, 2025

If you are unfamiliar, Clearlink is a marketing agency that owns and operates several consumer comparison web properties like Highspeedinternet.com and Reviews.com. Rewrite pitches for clarity and relevance. Vince: So is this something that came about because of shifts in the industry, because of shifts, you know, internally?

Digital PR 62

Digital PR Google Comparison SEO 62

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. Cision releases internal DE&I report. There’s no mention of salary comparisons, which is a long-standing issue in PR. Pitching on Fridays. “We earned $13.9 per share.

Software 87

Software Pitching Internal International 87

Sword and the Script

OCTOBER 8, 2019

When you run content marketing like a professional publication and program – and not a campaign – it becomes a natural point of integrated marketing that supports not just external communications, but also internal communications, sales enablement and market education. None of this is fast or quick: these results evolve over time.

Content Marketing 86

Content Marketing Marketing Comparison Measurement 86

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 130

Software Tools Publicity System 130

Buzzstream

DECEMBER 4, 2024

With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digital PR campaigns from an in-house. Clearlink used to pay a panel of journalists for feedback on pitches and ideas. I remember pitching somebody something freelance. One thing we were talking about was.

Digital PR 71

Digital PR SEO Agency Pitching 71

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. I’ve discussed the value of expert commentary for journalists in this piece.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

MARCH 15, 2022

At a minimum, you can keep a record of an article for year-over-year comparison, even if you can’t access the underlying content 12, or 24 months later for example. They’ll know their costs for media monitoring upfront and can put that in their pitch. They have a couple of hundred international customers already.

Tools 165

Tools Media Software Analysis 165

Mindful Marketing

JANUARY 10, 2017

Competitive comparisons can be meaningless without context. Agencies are often asked to include competitive comparisons in reports. Clients will appreciate your advice, especially when backed by data that can be used to get related initiatives approved by internal stakeholders. How do your reports differ from competitors?

Measurement 50

Measurement Comparison Analytics Agency 50

Buzzstream

AUGUST 28, 2024

Like Cision, the software offers a media database, monitoring, pitching, and reporting capabilities. Not only do we personalize our pitches in terms of the content, but we also tailor the timing of each pitch to the contact. MuckRack differs from Cision in the size of its media database.

Media 62

Media Reddit Digital PR Tools 62

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

JANUARY 7, 2025

1 Based on these results, most believe digital PR mainly involves pitching data-led content, expert commentary, and creative hero content. There’s less resource risk as we know data will tell a story and offer a lot of angles to pitch out to press. EXPERT OPINIONS Why dont more PRs pitch press releases as part of digital PR?

Digital PR 62

Digital PR Report SEO Data 62

Beyond PR

JUNE 3, 2016

It’s true that investor relations and public relations perform different functions, serve different internal and external audiences, and operate under their own sets of best practices or – in the case of IR – regulations. The PR team has experience pitching internal experts and getting media placements.

Comparison 40

Comparison Financial Internal International 40

Buzzstream

MAY 16, 2024

Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. The other day, I received a guest post request that pitched 25 article ideas. So, this could be a good keyword to choose and pitch to our target as a guest blog post. The approach will not work.

Blogging 62

Blogging Google Writing SEO 62

PR 20/20

AUGUST 17, 2017

Activate investors, partners, and peers with an elevator pitch, prospect offer and incentive. Comparison Matrix. Have your internal expert lead conversations and Q&A with industry peers on hot topics and issues. Many startups and scaleups have the benefit of others betting on their success. Paid Traffic. We’re a fan of Zoom.

Marketing 49

Marketing eBook Case Study Comparison 49

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”. via BurrellesLuce.

Trends 60

Trends Media Report Technology 60

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. Finding inspiration for ideation can be incredibly tricky. This is where BuzzSumo often came into play.

Digital PR 161

Digital PR Tools Pitching Film 161

Contently - Strategy

MAY 7, 2020

But there was one part that I had to learn how to master as I got more experience: the art of the internal sell. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed. Instead, you want to focus on a few key results that your internal stakeholders care about.

Content Marketing 141

Content Marketing Marketing Case Study Internal 141

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 213

Marketing Content Marketing Data Social Media 213

Buzzstream

JANUARY 22, 2025

Like these like comparison sites. You look at a lot of these sitesand I want to get into this nextbut, when you’re evaluating sites, which to pitch guest post, I feel like that’s important as well. Are you pitching ideas for them? We pitch using Surfer and we actually do this for link inserts as well.

Engineering 62

Engineering SEO How To Google 62

Sword and the Script

FEBRUARY 11, 2017

Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . By comparison, users make an estimated two trillion searches on Google per year. Though I tend to “binge listen” on road trips, here are seven I listen to consistently. See these related posts: What is Agile Marketing Again? Help Humanize Marketing?

Tools 60

Tools Pinterest Marketing Media 60

NewsWhip

JUNE 23, 2021

It bisected different farms and lands, but more broadly Keystone also represented an international issue. This is not going out to a camping site where you’re going to pitch a tent, pack it up when you’re done, we’re talking about highly engineered permanent structures. I understand why this project’s happening.

Data 78

Data Media Energy Analytics 78

Buzzstream

DECEMBER 18, 2024

However, as I started gathering the data for this post, I realized that media request hashtags on X arent as international as I thought. Overall Comparison Heres a head-to-head look at all of them for comparison: Next, lets dig in to see if there are any other differences in the overall media representation of these requests.

Study 71

Study Data Digital PR Reddit 71

Buzzstream

DECEMBER 11, 2024

So when I’m talking about digital PR, I’m talking about reaching out to top tier news, pitching them either, quotes or data studies that you’ve done, whatever to get either brand mentions or links back to a specific place on your website. I did a poll on digital PR specifically. So, for example, a topic will shift.

Reddit 77

Reddit How To LinkedIn Digital PR 77

5W PR

JANUARY 21, 2020

My day to day was jam packed with on-site and off-site meetings, ranging from tours of LinkedIn and Daily Mail office to internal brainstorms and group meetings. While working with the PHA team to pitch London-based media, the most notable difference was that the U.K. In comparison, the U.S. and how it’s similar.

Travel 88

Travel Groups Real Estate Newspapers 88

Mark My Words

APRIL 21, 2017

We will see things that read like manifestos, that sound like pledges, that look like pitches to the nation. Despite all the internal strife in Labour in terms of message it is surprising just how little has changed over two years. Butler pulled a rare feat of making Corbyn look media savvy by comparison.

Comparison 60

Comparison Radio Retail Interviews 60

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. It was a lousy experience.

Publicity 164

Publicity Ethics Community Data 164