NewsWhip

JULY 14, 2020

This interview has been edited for length and clarity. We need a tech stack to do everything from planning to campaign tracking, measurement and analysis, and developing insight and learnings. Paul: Darika, thanks for speaking with me today. Darika: We do – and we have adopted that terminology as well.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Contently - Strategy

OCTOBER 9, 2019

By comparison, 50 percent of B2B marketers use social listening, which makes me want to abandon my job, hotwire a SpaceX shuttle, and give that whole astronaut dream another shot. This summer, as part of a Contently innovation workshop, I decided to devote two days a week for conducting empathy interviews with clients and prospects.

How To 106

How To Marketing B2B Exercises 106

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms. There isn’t a universal formula for measuring PR success. Yet we’re sometimes reluctant to talk about how agencies set their budgets.

Agency 120

Agency Trade Shows Comparison Meeting 120

Cision

MAY 11, 2015

New ways to accurately measure and track PR’s value. Soon enough, I was arranging interviews through Twitter DMs and sending out our key announcements through social media instead of other platforms. Our CEO is now one of the top Bitcoin and financial experts and often gets called upon, especially for last-minute broadcast interviews.

Reddit 120

Reddit Social Media Pitching Comparison 120

Waxing UnLyrical

JANUARY 27, 2011

My query made it clear that I wanted examples of success, and how it was being measured. But many of the pitches I received included words to the effect, “so and so can discuss , let me know if you want to interview them.” This means actually giving them what they’ll use in the article before it ever gets to the interview stage.

Pitching 111

Pitching Facebook Twitter Interviews 111

Waxing UnLyrical

DECEMBER 28, 2011

My query made it clear that I wanted examples of success, and how it was being measured. But many of the pitches I received included words to the effect, “so and so can discuss , let me know if you want to interview them.”. This means actually giving them what they’ll use in the article before it ever gets to the interview stage.

Pitching 97

Pitching Interviews Comparison Writing 97

PR 20/20

JANUARY 19, 2023

Use your website to filter out those customers and identify your ideal ones by creating comparison content for your products or services. Use these interviews to share not only product or service expertise, but company values and community outreach efforts, as well. ? Don’t silo these content opportunities, either.

Analytics 81

Analytics Comparison Google Interviews 81

Waxing UnLyrical

MARCH 10, 2011

She said, “When I was a senior in high school, I competed against 1,000+ other students (in an essay competition and interview process) and ultimately earned one of 20 academic scholarships that covered four years of tuition and fees, books, and room and board at Central Michigan University. No wonder she’s a measurement maven!).

Community 102

Community Comparison Social Media Fashion 102

Sword and the Script

OCTOBER 24, 2017

These are the metrics B2B lead gen measure. Here are the lead generation metrics the survey says B2B marketers are measuring: 52% say cost of conversion. 25% product or service comparisons. The full report is concise, well written, and includes interview and anecdotes that place the data into an important context.

B2B 67

B2B Report Marketing Survey 67

MaccaPR

OCTOBER 17, 2016

Key to a corporate sustainability report is knowing what data points should be measured. GNP Company’s Berling also points to the value of consistent measurement. General Mills also produces a video overview and blog each year, with an audio interview this year as well. Collect Data. Don’t Just Publish it. Leverage it!

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Waxing UnLyrical

NOVEMBER 28, 2010

He makes Tiger Woods appear well-behaved and almost saintly by comparison. Mark as read Approve comment Many thanks for mentioning my "across the pond" post on Coca-Colas sponsorship of Manchester Uniteds Wayne Rooney. I guess that Wayne must come across as an exotic creature from another planet in the US. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

SEO 45

SEO Twitter Facebook Blogging 45

Buzzstream

MARCH 5, 2025

When ideating, you can get strategic about planning your post to set up those head-to-head comparisons. Use emotion to lead your content ideation process In virtually every interview or chat Ive had with content marketers and digital PRs, they talk about how important emotion is to the success of your content. outreach method.)

Digital PR 62

Digital PR Pitching Study Google 62

Contently - Strategy

OCTOBER 25, 2023

Measuring content’s impact is both an art and a science. Measuring Content’s Direct Impact on Revenue Challenge: While content plays a significant role in brand visibility and engagement, attributing direct revenue can be complex. It’s here that they’d deeply examine tools like ProjexFlow against competitors.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

prTini

JANUARY 10, 2017

Now, I usually avoid making comparisons between raising my three-year-old and business leadership, but this idea of evaluating choices had me thinking. In particular, it reminded me of a technique that a business coach shared with me about evaluating performance in a specific and measured way. Interviews. What is PARLA?

Case Study 28

Case Study Comparison Interviews Study 28

Buzzstream

JANUARY 7, 2025

We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025. This creates some problems in figuring out the ROI of digital PR efforts, because in both cases, the value returned isn’t typically immediate (or immediately measurable).

Digital PR 62

Digital PR Report SEO Data 62

Maxim Behar

SEPTEMBER 4, 2023

And even more important is before appearing in public, everyone should measure their words when speaking in front of an audience of millions, and not counting on gaining likes or speaking platitudes to make them very influential. In my opinion - 100 percent useful, if we are going to measure the ratio in percentages.

Social Media 52

Social Media Media Writing Web 52

Maxim Behar

SEPTEMBER 15, 2024

See, no more than a hundred people in Bulgaria, from certain positions in the state, had the opportunity to send their messages to the people, and they were much more measured and more noticeable. Watch the full interview here. Now is a much better time to send messages and prove your deeds. I hope someone heard you this time.

Government 59

Government Travel Course Comparison 59

Maxim Behar

JULY 10, 2023

such as the plate on Buzludzha and to make such comparisons. We must have measure and we must have pragmatism. You can watch the whole interview here. I do not find any sense in doing this, to divide society again, people who claim to have 7 higher educations to say, "This is unnecessary is very communist.",

Energy 52

Energy Communications Construction Agriculture 52

Maxim Behar

JULY 10, 2023

such as the plate on Buzludzha and to make such comparisons. We must have measure and we must have pragmatism. You can watch the whole interview here. I do not find any sense in doing this, to divide society again, people who claim to have 7 higher educations to say, "This is unnecessary is very communist.",

Energy 40

Energy Communications Construction Agriculture 40

Bianchi Biz Blog

MARCH 2, 2023

It’s no secret that people do what’s measured and rewarded. It’s a fast and easy way to make a comparison. It takes the low-cost agency longer to get up to speed, delaying your program’s progress and in many cases hurting any chance of a successful scoring of quick hits in terms of media interviews, speaking slots, etc.

Agency 109

Agency Automotive Engineering Education 109

NewsWhip

NOVEMBER 13, 2020

Brett Once you have hooked into this creative process and are live with a new campaign, how do you measure the brand impact on culture? . And measuring it is not easy. This gave us a new way to think about how we can measure and forecast cultural impact. The world that I was brought up in is tried and true traditional PR.

Agency 78

Agency Creativity Instagram Trends 78

Maxim Behar

MARCH 11, 2021

Host: However, some restrictive measures will have to be observed upon arrival on the island. Maxim Behar: Quite the normal measures that we all follow in Bulgaria and everywhere we travel, such as wearing a mask, integrating strong personal hygiene and high disinfection, things we all should have incorporated long before the pandemic.

Tourism 52

Tourism Government Hotels Travel 52

Prowly

MARCH 3, 2025

You can't improve what you don't measure. And even when PR teams measure something, it's most often vanity metrics (such as AVE) rather than tangible ones such as ROI and their impact on a business's bottom line. You can use qualitative research methods such as open-ended surveys, focus groups, roundtables, and interviews.

Tools 104

Tools Measurement Analytics Analysis 104

Buzzstream

DECEMBER 11, 2024

And he wanted to interview other engineers and that sort of thing, but didn’t really have any sight into the customers who would ultimately be buying the product that all this was going into. A lot of people in digital PR and outreach typically measure things like links. Three months isn’t that long of a sprint.

Reddit 77

Reddit How To LinkedIn Digital PR 77

Prowly

FEBRUARY 21, 2025

START MEASURING THE RIGHT KPIS How to do a successful brand audit, step by step How does one conduct a brand audit in the first place? This can be achieved through several methods: Employee surveys and interviews : Use these to gauge whether your internal mission and values are aligned with the brand image you're portraying externally.

Brand 104

Brand Branding How To Analysis 104

Maxim Behar

NOVEMBER 16, 2020

We must fight this disease and follow all measures strictly. We, ordinary people, must really observe conservative measures, be careful, put on masks. In Madrid, they do not comply with restrictions, do not observe distance, all measures have been lifted and at the same time there are the least infected.

Government 52

Government Measurement Crisis Radio 52