Comparison Journalism Pitching 
Sword and the Script
JULY 23, 2024
Three reports, including behavioral data from 400,000 pitches and two surveys of thousands of reporters, offer a bunch of pragmatic PR tips for pitching the media Anyone who works in PR and does media relations knows it’s harder than ever to earn coverage. CTRs and response rates to pitches are not a perfect comparison.
Waxing UnLyrical
JANUARY 27, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.
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Cision
APRIL 29, 2015
For comparison sake two other health articles from The Wall Street Journal is included along with their Facebook and Twitter sharing to illustrate the interest on this topic compared to the other two articles: Apps to Track Exercise, Sleep Help Patients Participate in Clinical Trials [4.13.2015] – Facebook: 892 and Twitter: 477.
Cision
MAY 11, 2015
The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. How do you innovate PR? What would’ve been a cold call or cold email becomes much warmer because I can refine my pitch through my social media research.
Buzzstream
MARCH 5, 2025
When ideating, you can get strategic about planning your post to set up those head-to-head comparisons. The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. In fact, most isnt.
Bianchi Biz Blog
AUGUST 8, 2022
I imagine stories in the manufacturing technology world will always be tame by comparison, and while I miss the insanity of the video game industry, it’s nice to write on a practical topic. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?
Buzzstream
FEBRUARY 3, 2021
What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.
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