Sword and the Script

SEPTEMBER 1, 2020

In a separate, but timely report about the state of M&A in the PR technology space, Burton-Taylor Consultant Chris Porter noted: “We see ongoing M&A action in this space at all levels, from local strategic tuck-ins to major private-equity transactions. Platinum Equity’s $2.8 Agility PR Solutions saw business up “4.9% year-over-year.

Internal 148

Internal International Tools Software 148

Buzzstream

JANUARY 8, 2025

If you are unfamiliar, Clearlink is a marketing agency that owns and operates several consumer comparison web properties like Highspeedinternet.com and Reviews.com. Pair this with existing content or tools your brand already offers and build campaigns around localized or visual data. We do the same thing with telco brands.

Digital PR 62

Digital PR Google Comparison SEO 62

Buzzstream

AUGUST 28, 2019

They’re able to explore and make their own conclusions and comparisons. This campaign had over 170 media mentions, with many of them from local news outlets covering their area. By having the interactive map, publishers were able to easily find their local data and cover the story that was relevant to their audience. .

Survey 98

Survey Comparison Data Analysis 98

Sword and the Script

APRIL 9, 2019

This is flat in comparison to the median salaries PRWeek reported* over last several years: 2019: $95,000. In writing this post, I checked my local area and the site says the average (not median) salary for a “public relations manager” in the U.S. (click image for higher resolution). 1) Median PR salary steady at $95,000.

Publicity 108

Publicity Survey Comparison Report 108

Cision

DECEMBER 22, 2016

An easy comparison is social media. The only way to navigate the cultural differences successfully, to ensure that every outreach is well received, is to take the time to learn the intricacies of the local media within each country — specifically how they operate, prefer to receive information and produce articles.

Tourism 120

Tourism Travel Conference Crisis 120

Maxim Behar

JUNE 12, 2024

How would you comment on what happened yesterday in the official profile of Bulgarian President Rumen Radev, his photos after the diving action, and the comparisons and memes that this provoked? We can make a comparison with the series of photos of Russian Federation President Vladimir Putin as he comes out of the icy waters and goes in.

Comparison 64

Comparison Policies Local Government 64

NewsWhip

MAY 16, 2023

Although each page has upwards of 14M engagements and counting, their totals look feeble in comparison to the powerhouses that are the country’s main beloved clubs. At the end of the day, no matter how similar international dialogue can be, there is always a localized interest that can overpower even the loudest conversations.

Facebook 78

Facebook Sports Comparison Fashion 78

Waxing UnLyrical

JULY 18, 2011

Where does the mainland Europe market fit into this US/UK comparison? For our clients, this requires them to allow local flexibility and engagement at the local level, in local language. CK: Historically, America has done more creative, and just plain “more&# with digital for brand marketing.

Creativity 77

Creativity Local Comparison Groups 77

Presspage

MAY 19, 2017

Not only their corporate office , but also local offices such as The Netherlands and Russia have the same look & feel to support the global brand. Using the same monitoring system for all global outlets creates a comprehensive overview with easy comparisons of metrics from different locations.

Corporate 68

Corporate Branding Brand Guidelines 68

Sword and the Script

AUGUST 11, 2015

And we haven’t even begun to list the local favorites. By comparison , in the US alone, McDonald’s has some 14,000 locations, Burger King has roughly 7,000 and Wendy’s 6,000. Want it served on skates? Welcome to Sonic. Then there’s In-N-Out, Jack in the Box, Hardees, Wendy’s, and Cook Out – the list is endless.

Radio 60

Radio Fashion Comparison Content Marketing 60

PR in High Definition

MARCH 28, 2023

However, also think carefully about comparisons between countries within Europe. Other examples include the French and German media’s preference for local spokespeople and brands, meaning you will most likely see increased competition in those markets and coverage numbers could be lower if you do not have a local flavour.

Measurement 62

Measurement Comparison Local Examples 62

Communications Conversations

JULY 18, 2017

Now, those stats pale in comparison to platforms like Snapchat (301 monthly active users), Instagram Stories (200 million monthly active users) and even Twitter (313 million active monthly users). We need to take classes to learn how to create and edit video (need proof–just look at your local PRSA, IABC or AMA programming).

Instagram 60

Instagram Video Comparison Marketing 60

Buzzstream

MARCH 5, 2025

When ideating, you can get strategic about planning your post to set up those head-to-head comparisons. Check the local forecast before you pitch a local journalist This weeks tip comes from Collin Czarnecki, Founder of NOBLE Digital Studio : Pitching to a local TV or online newspaper?

Digital PR 62

Digital PR Pitching Study Google 62

Bad Pitch Blog

APRIL 24, 2007

The site even provides you with lyrics to the song, a favorite character poll, a trivia quiz and a side by side comparison of the city’s skyline in the show’s opening credits with a view of the city today (a lot has changed). But sometimes what sounds like a turkey of an idea can take flight. UPDATE: Mission accomplished.

Pitching 40

Pitching Comparison Radio YouTube 40

PR Conversations

JULY 24, 2014

A comparison of practices implemented by two of the world’s most-venerable auction houses should more-clearly illustrate this topic regarding Art PR. Namely, this localized market grants an implicit power imbalance between knowledgeable and reputable “authorities” and general art buyers. Christie’s versus Sotheby’s.

Marketing 87

Marketing Video Communications Reputation 87

Sword and the Script

DECEMBER 5, 2017

And here’s the benchmark for comparison: the company tried again the next year, this time made the event free with registration. This particular location has relationships with the local elementary schools to pick up kids after school for karate lessons and after-care.

Content Marketing 69

Content Marketing Case Study Marketing Conference 69

Maxim Behar

DECEMBER 16, 2021

Host 2: A comparison, any similarities? Host 2: A quick comparison of what we were interested in last year, showcases a larger interest in global events, rather than local ones. Now it is the opposite, given the elections, we were more interested in local, regional events. It is not local.

Google 52

Google Engineering Sports Comparison 52

prTini

JUNE 24, 2016

Clearly, our country is grappling with issues here that go so far beyond anything to do with social media or PR, and by comparison the question of brand social media response seems so small. At Geben, we handle social for a wide variety of local and national brands—everything from local microbreweries to Fortune 100 retailers.

Crisis 37

Crisis Mobile Social Media Comparison 37

Maxim Behar

APRIL 2, 2023

There is no room for comparison between the lifestyle we have in 2023 and the one we had 10 years ago. Whether in first, second or third position, they could eventually get into Parliament or the local authority and govern a municipality. But this is also largely due to the nature politics itself.

Comparison 52

Comparison Newspapers Course Policies 52

Flatiron Communications

JULY 5, 2022

As impressed as the number of fourth estate influencers, they pale in comparison to the volume of venerable VC firms looking for potential portfolio companies. But, alas, I won’t go there for fear of turning this post into a TL;DR. Notably, Ms. Over 1 million subscribers and $5 million in revenue."

Conference 36

Conference Journalism Web Comparison 36

Maxim Behar

JULY 10, 2023

such as the plate on Buzludzha and to make such comparisons. Of course, this is for marketing or advertising purposes, probably at the behest of a company or why not a political party, local elections are coming up. I think we must have moderation and it really goes a bit towards megalomania.

Energy 52

Energy Communications Construction Agriculture 52

Buzzstream

AUGUST 28, 2024

For example, if we pitch a local TV news outlet in Chicago, we might want to reach early morning producers and evening producers at different times. However, with MuckRack, we need to segment those contacts into separate pitches or lists, which can be tedious when pitching multiple local news outlets.”

Media 62

Media Reddit Digital PR Tools 62

Flatiron Communications

SEPTEMBER 30, 2015

” How does it fare in comparison to Huffington Post which has thousands of unpaid “expert” contributors subjectively advocating their POV’s? The bylines are tucked away in the top left corner. .” Carson’s bait-clicky assessment of Medium as a “dumping ground…for press releases.”

Enterprise 28

Enterprise Comparison Guidelines Software 28

Communications Conversations

OCTOBER 18, 2016

Most recently the former president of MN PRSA and leader of Risdall PR, Joel has been a fixture in the local PR community for years. But, that’s probably where the comparisons end. He’s also been a big PRSA supporter over the years, going back to 2006 when I worked on the programming committee with him.

Agency 60

Agency Groups Public Affairs B2B 60

Maxim Behar

JULY 10, 2023

such as the plate on Buzludzha and to make such comparisons. Of course, this is for marketing or advertising purposes, probably at the behest of a company or why not a political party, local elections are coming up. I think we must have moderation and it really goes a bit towards megalomania.

Energy 40

Energy Communications Construction Agriculture 40

Buzzstream

FEBRUARY 17, 2025

Then, add the Organic Traffic segment at the top left by clicking Add comparison. A strategic local digital PR campaign that gets picked up by radio in a local town can win relevant customers. (You can also toggle on metrics like Average CTR or position.) How Long Until You See Impact? How to Track Impact? The impact can vary.

Digital PR 112

Digital PR Report Google Radio 112

Maxim Behar

JULY 5, 2023

That's a good comparison you used to the aroma, by the way, because we all know that when we go back to a place where we haven't been in 15-20 years, somehow the smell itself reminds us of that place much more than the atmosphere inside or the furniture or whatever. Maxim: That's definitely.

Radio 52

Radio Hotels Course Social Media 52

Buzzstream

MAY 16, 2024

And—one of the more accessible signals to discern— it clearly shows that the author knows about fishing: For comparison, I found a low-ranking post about restaurant equipment: The only external link is to a product page (clearly trying to rank for deep fryer.) It has abundant helpful information, such as the costs for permits.

Blogging 62

Blogging Google Writing SEO 62

NewsWhip

JULY 29, 2020

We looked back at the local publishers that are seeing significant engagement in two different countries, looking at both the United States and the United Kingdom. . So we decided to analyze the local stories and publishers that are getting the most public interest. Local-national publishers. The top local U.S.

Local 88

Local Comparison Trends Television 88

Buzzstream

JANUARY 7, 2025

” This is a strong signal to the journalist that the story is relevant for them, and it should increase the chances of them opening it and gaining coverage as compared to a general subject line that doesnt reference their locality. Contrary to the spray and pray approach, I like to know WHY Im sending it to a certain journalist.

Digital PR 62

Digital PR Report SEO Data 62

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Weather may sound boring, but it’s actually a rich story idea with high local relevance. Savvy PR teams have already reached out to long-lead print magazine gift guides for inclusion of branded products, but they’re small in comparison to online and other short-lead gift guides. Lead with the weather.

Film 180

Film Small Business Pitching Comparison 180

Sword and the Script

DECEMBER 20, 2022

Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism. Agencies and organizations today have the benefit of scouring the world for the talent best suited to a vacant position, rather than sourcing from the pool in their local backyard.

Marketing 213

Marketing Content Marketing Data Social Media 213

Buzzstream

JANUARY 22, 2025

Then you have local SEO people building for local SEO, like the home improvement niches and stuff like that, especially in the States. Like these like comparison sites. Or maybe you’re a local insurance company. So those SEO agencies usually should reach down. I feel like this are good examples of that.

Engineering 62

Engineering SEO How To Google 62

NewsWhip

APRIL 7, 2021

million followers, showing the women’s unsatisfactory dinners in comparison to the men’s high-end catering , and debunking the NCAA’s apology which had claimed that the women had less equipment because there was less space in their venue. Though the story broke on the 18th, both public and media interest remained low until the following day.

Sports 148

Sports Comparison Viral Crisis 148

Waxing UnLyrical

MAY 5, 2011

Is it local? My local Six Flags may be cheaper, even offer coupon deals but there is really no comparison to the Disneyworld experience. They sell lifestyle, experiences, memories. With the economy in the crapper. It’s about the now, and the future and what’s got you there from when. Is it global?

Storytelling 66

Storytelling Publicity Comparison Local 66

Sword and the Script

JULY 9, 2019

Constant Contact measures this by the highest open rate by local time. Email open rate comparison tool by HubSpot. And it’s been that way for at least the last two years.”However, However, a previous study the company did found Friday was the best day to send an email, so the “best time” can vary over time. by Boomerang. by Outreach.

Study 114

Study Marketing Data Analysis 114

Katie Paine's Measurement Blog

MARCH 9, 2023

If the competition launched it program the same day that Princess Diana died, and they were lucky to get any coverage at all (true story) it’s hardly a fair comparison. If you do not have the full data set for the competition because their launch or activity exceeds the time frame of your data, it’s not a fair comparison.

Measurement 52

Measurement How To Comparison System 52