Awario

MAY 4, 2022

This metric describes a share of conversations about a given brand, product, or service in comparison to its direct competitors. Simply put, Share of Voice measures your brand awareness and compares it to your competitors’. If you’re familiar with competitive analysis, you know about Share of Voice.

Measurement 142

Measurement Comparison Tools Analysis 142

Onclusive

DECEMBER 6, 2021

When it comes to improving brand perception, surfacing brand mentions that matter and measuring sentiment are essential ingredients. We provide real-time social analytics for your brand, competitors, topics, and influencers across all major platforms including Twitter, Facebook, Instagram, YouTube and TikTok.

Media 370

Media Comparison Software Enterprise 370

Prowly

DECEMBER 17, 2024

It's difficult to know which platform can truly meet your needs without days of research, comparisons, and tons of demo calls. Read all the comparisons, but need to see the tool for yourself? For example, if you take into account pricing with Prowly vs Muck Rack , that's nearly $7,000 in savings per year. Makes a difference!

Comparison 104

Comparison Software Tools Analytics 104

Sword and the Script

MARCH 26, 2019

That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. Those questions were aimed at finding answers to these questions: Are PR pros trying to measure the effects of their work?

Measurement 143

Measurement Communications Survey Web 143

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

What stands out is how poorly the “preventive-focused” companies fared in comparison to others. Measured by sales and EBITDA growth post-recession, those who did best cut costs by improving operational efficiency while investing in R&D and marketing as well as assets like plants and machinery. The most successful businesses?

Comparison 296

Comparison Advertising Advertising Reputation 296

Prowly

FEBRUARY 13, 2025

MEASURE YOUR BRAND SENTIMENT NOW #4 Competitive benchmarking By comparing your reputation metrics against your competitors, you can get insights into industry standards. Below you can find a comparison with other options, like Cision or Prezly. Thanks to it you have the possibility to put down a crisis before it gains momentum.

Software 104

Software Reputation Examples How To 104

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Onclusive

JULY 18, 2017

The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry. It’s important to know how your own blog content fares in comparison to earned or newswire content. PR and marketing need a level change in measurement.

Comparison 294

Comparison Advertising Advertising Analytics 294

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll is a free tool that shows you how conversations progress and you can make comparisons over time. Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month.

Communications 383

Communications Tools Google Resources 383

Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. It’s particularly important for communications professionals to measure ROI so that they can continue to get a seat at the table, get the credit they deserve, and secure a budget for future initiatives.

Media 195

Media Software Analytics Measurement 195

5W PR

DECEMBER 8, 2022

Fortunately, there are a few public relations tools and platforms that allow companies to streamline their tasks and operations, while generating insights that will end up helping keep track of metrics and measurements. The post Measuring PR Performance appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Share of voice.

Measurement 88

Measurement Comparison Reputation Industry 88

Presspage

NOVEMBER 6, 2017

Still, there are several ways to quantitatively measure the ROI of PR. Quantitatively measuring PR results. The Barcelona Principles , a set of seven voluntary guidelines established by the PR industry itself, calls for the specific exclusion of AVE metrics in measuring the efficacy of PR campaigns.

Measurement 97

Measurement Comparison Advertising Advertising 97

Onclusive

OCTOBER 10, 2017

In our latest release of the AirPR Analyst platform, we continue to provide monitoring, measurement and reporting in an automated, digestible format, now with even more AI-driven insights and Trends TM. AirPR customers can now use Analyst to conduct cross-functional competitive comparisons all in one place.

Software 207

Software Analysis Comparison Trends 207

Onclusive

APRIL 5, 2018

The PR Analytics software category includes software that allows companies to measure the effectiveness of their public relations campaigns. Provide detailed reports and analytics of PR-related metrics, along with trends and historical comparisons. Analyze success rates and other metrics based on reader engagement.

Software 199

Software Analytics Customer Service Comparison 199

Stephen Waddington

FEBRUARY 4, 2019

Unique downloads provide a measure of how many people downloaded a podcast but it’s not that useful if you want to know how many people have opened and actually listened to your podcast. Podcasting analytics are awkward by comparison. If you’re like me your podcast app will be backed up with multiple unopened audio files.

Measurement 90

Measurement Analytics Comparison Advertising 90

Cision

SEPTEMBER 25, 2017

On measures of reliability, meeting expectations, and providing high-quality content, the biggest responses were “neither agree nor disagree.” In a year-over-year comparison, however, journalists stating that PR professionals are a “preferred source” of information declined six percent from 42 percent and 36 percent.

Journalism 258

Journalism Social Media Study Comparison 258

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Prowly

JANUARY 31, 2025

Measure campaign effectiveness? Measuring behaviors like shares, comments, or newsletter openings can tell you how actively people interact with your brand content and communications. 3 steps Step 1: Define goals and KPIs Before diving into your brand analysis process, establish clear objectives. Enhance brand equity?

Analysis 104

Analysis Brand Branding How To 104

Prowly

FEBRUARY 18, 2025

Here are some of the most common PR campaign goals: Improving brand awareness Driving new website traffic Increasing the number of media mentions Improving your impressions Increasing social media reach And similar goals Before setting out on your PR campaign, make sure to have a previous track record of similar KPIs for comparison. #2

Examples 104

Examples How To Product Launch Print 104

Onclusive

JUNE 8, 2022

Negative news content in comparison with positive news content tends to increase both arousal and attentiveness.” “It is evolutionarily advantageous to prioritize negative information because the potential costs of negative information far outweigh the potential benefits of positive information. less traffic than negative sentiment articles.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

Negative news content in comparison. In summary, we thought we’d share all of the key takeaways from our study to explore the relationship between the core earned media attributes and consumer behavior – specifically, website traffic and actions measured by PR Attribution : 1. “It is evolutionarily advantageous to prioritize negative.

Consumer 195

Consumer Brand Branding Media 195

Prohibition

APRIL 18, 2023

Measuring the success of your PR activity can be difficult, as results are often more tricky to quantify than traditional advertising and marketing campaigns. So how do you measure the success of your PR efforts? It’s important to make a note of the average number of mentions prior to the campaign, so you can draw direct comparisons.

Measurement 62

Measurement How To Comparison B2C 62

Sword and the Script

MARCH 12, 2024

By comparison, “100% of boards now include at least one designated finance expert among their memberships, many boards have multiple finance experts.” The researchers then examined three measures of financial performance among the firms including market share, revenue growth and shareholder return.

Marketing 166

Marketing Survey Study Comparison 166

The Proactive Report

OCTOBER 30, 2023

For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems? Set measurable goals and start tracking right away. Rand Fishkin. What are people saying about your brand when discussing CRM systems on social media?

Trends 182

Trends Marketing Wikipedia Reddit 182

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

A good plan starts with a full accounting of the past year’s PR initiatives and their success when measured by established KPIs. Some still use Advertising Equivalency to evaluate coverage, but the industry deems AVE a less than substantive measurement in most cases. How To Plan PR in 2018. Audit the past year.

Exercises 136

Exercises Comparison B2C International 136

PR in High Definition

MARCH 28, 2023

However, Europe is comprised of over 40 countries and 23 languages, and subsequently requires a lot of nuanced thought, particularly as it relates to measuring success. It’s true you should always look to maximise the impact of your content, but there are a few important aspects to consider when measuring success.

Measurement 62

Measurement Comparison Local Examples 62

The Resolution Blog

FEBRUARY 11, 2019

It’s an essential day-to-day metric for Search marketing teams to watch the strength of their owned websites grow in comparison to competitor sites. In more recent years it has become a very useful influence score for PR teams when planning media targets or measuring the success of coverage.

Comparison 120

Comparison Engineering SEO Google 120

Mindful Marketing

JANUARY 10, 2017

This was PR measurement. And even as PR became more digital and social media was adopted as a common PR medium, PR measurement did not seem to keep pace – mostly we just went from reporting impressions to reporting unique monthly visitors, likes, followers and other vanity metrics. I was so proud of the resulting report.

Measurement 50

Measurement Comparison Analytics Agency 50

NewsWhip

JULY 12, 2022

As a comparison, the US company CenturyLink experienced a similar outage in a period of three days. If Rogers had studied their American counterpart, they may have been better able to measure the magnitude of this crisis,” says Rang. . In its outage, CenturyLink garnered 1.7k articles and 162k interactions. . “If

Communications 158

Communications Telecommunications Banking Crisis 158

Prowly

MARCH 12, 2025

Luckily, you don't have to take these measurements yourself ; creating a readership estimate comparison would take you a few afternoons. That's the risk of doing estimates, unfortunately. The metric is useful if there are significant differences in reach across weeks or months.

Print 104

Print Strategy How To Newspapers 104

The Resolution Blog

AUGUST 6, 2019

Social media measurement programmes can be complex. Steph Bridgeman, from Experienced Media Analysts , has experience of working on measurement programmes with organisations of all sizes. Steph Bridgeman, from Experienced Media Analysts , has experience of working on measurement programmes with organisations of all sizes.

How To 120

How To Media Comparison LinkedIn 120

Prowly

APRIL 10, 2025

And in the end, the company implemented better quality control measures and recovered from the crisis. P.S. You can read a comparison of sentiment measurement tools and pick the one that's just right from this guide. The lack of proper reputation management strategies was clear.

Social Media 104

Social Media Reputation How To Media 104

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

This is a given, but goals and the ways in which progress is measured will vary with the individual organization. Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. Build in and budget for metrics.

Writing 130

Writing Comparison Product Launch Leadership 130

Sword and the Script

OCTOBER 8, 2019

Here are three easy measures. This measure is useful for making the case to invest in content marketing. This is a measure of effectiveness that compares organic search traffic to paid sources: spend on content marketing divided by traffic. You can begin measuring immediately as soon as you start publishing content.

Content Marketing 86

Content Marketing Marketing Comparison Measurement 86

Public Relations Sydney

AUGUST 4, 2014

It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Measuring public opinion. It is important to remember that social media is not about the numbers.

Strategy 93

Strategy Publicity Comparison Social Media 93

Buzzstream

JANUARY 8, 2025

If you are unfamiliar, Clearlink is a marketing agency that owns and operates several consumer comparison web properties like Highspeedinternet.com and Reviews.com. You can even use Google Trends to monitor brand search volume after campaigns to measure awareness spikes. And so there’s lots of consumer comparison websites.

Digital PR 62

Digital PR Google Comparison SEO 62

Shift Communications

DECEMBER 23, 2014

The report, developed by the Times to assess its standing in the media marketplace, showed a plummeting online readership and embraced a difficult truth: that reach, engagement and reader retention is a serious issue for the paper, especially in comparison to new digital publishers like Buzzfeed. Why Measuring PR Shouldn’t Include Sales.

Comparison 94

Comparison Measurement Blogging Engineering 94