Waxing UnLyrical

DECEMBER 28, 2011

I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. My query made it clear that I wanted examples of success, and how it was being measured. But many of the pitches I received included words to the effect, “so and so can discuss , let me know if you want to interview them.”.

Pitching 97

Pitching Interviews Comparison Writing 97

Prowly

FEBRUARY 18, 2025

Here are some of the most common PR campaign goals: Improving brand awareness Driving new website traffic Increasing the number of media mentions Improving your impressions Increasing social media reach And similar goals Before setting out on your PR campaign, make sure to have a previous track record of similar KPIs for comparison. #2

Examples 104

Examples How To Product Launch Print 104

The Proactive Report

OCTOBER 30, 2023

For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems? Set measurable goals and start tracking right away. Rand Fishkin. What are people saying about your brand when discussing CRM systems on social media?

Trends 182

Trends Marketing Wikipedia Reddit 182

Buzzstream

JANUARY 8, 2025

If you are unfamiliar, Clearlink is a marketing agency that owns and operates several consumer comparison web properties like Highspeedinternet.com and Reviews.com. You can even use Google Trends to monitor brand search volume after campaigns to measure awareness spikes. Rewrite pitches for clarity and relevance.

Digital PR 62

Digital PR Google Comparison SEO 62

Cision

MAY 11, 2015

New ways to accurately measure and track PR’s value. What would’ve been a cold call or cold email becomes much warmer because I can refine my pitch through my social media research. The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape.

Reddit 120

Reddit Social Media Pitching Comparison 120

Mindful Marketing

JANUARY 10, 2017

This was PR measurement. And even as PR became more digital and social media was adopted as a common PR medium, PR measurement did not seem to keep pace – mostly we just went from reporting impressions to reporting unique monthly visitors, likes, followers and other vanity metrics. I was so proud of the resulting report.

Measurement 50

Measurement Comparison Analytics Agency 50

Sword and the Script

OCTOBER 8, 2019

Here are three easy measures. This measure is useful for making the case to invest in content marketing. This is a measure of effectiveness that compares organic search traffic to paid sources: spend on content marketing divided by traffic. You can begin measuring immediately as soon as you start publishing content.

Content Marketing 86

Content Marketing Marketing Comparison Measurement 86

Buzzstream

MARCH 5, 2025

When ideating, you can get strategic about planning your post to set up those head-to-head comparisons. The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. In fact, most isnt.

Digital PR 62

Digital PR Pitching Study Google 62

Buzzstream

JANUARY 20, 2025

To target these, we asked for an industry breakdown of annual leave taken, to allow us to create a sector-by-sector comparison. Using BuzzStream we can easily track and measure stats such as open rate and when journalists last opened our sell-ins to ensure we know when an email is hitting, and when it might need to be tweaked.

Digital PR 62

Digital PR Internal International Data 62

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 137

Tools Publicity SEO Measurement 137

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. Notice in this example, its place is above the blog posts you might have published earlier: 6) Measure: dashboards and visualization. 4) Publish: multi-option distribution and publishing.

Software 130

Software Tools Publicity System 130

Sword and the Script

JANUARY 7, 2020

This was for comparison purposes – to see if the results would be helpful to me as an agency and PR practitioner working hard for clients every day. The company pitches this as a way to organize your monitoring results. It’s worth noting here that Agility offers, “fully managed monitoring and measurement services to clients.

Tools 86

Tools Comparison Media System 86

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind.

Digital PR 170

Digital PR Industry Strategy Film 170

Bad Pitch Blog

JANUARY 20, 2006

The following pitch was so bad, it inspired several bloggers including B.L. Note: Bad Pitch Anonymization is in all UPPERCASE BOLD type. The study measured satisfaction among online shoppers who visited but may or may not have purchased from the retailer. Ochman and Colin McKay. It also inspired this blog.

Pitching 40

Pitching Retail Measurement Study 40

Sword and the Script

MARCH 15, 2022

At a minimum, you can keep a record of an article for year-over-year comparison, even if you can’t access the underlying content 12, or 24 months later for example. This is an important point, because you want to be able to measure and compare results over time. One format will be a fixed fee for a short period.

Tools 165

Tools Media Software Analysis 165

Sword and the Script

MAY 14, 2019

3) Measuring the influence of coverage. You can view this measure in a couple of different ways – and the charts allow for you to drill down and take a look at the underlying coverage. In theory, this concept could definitively end the debate over PR measurement , at least from a marketing perspective. Sentiment analysis.

Case Study 121

Case Study Software Web Data 121

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. In contrast, traditional PR has broader metrics to measure public perception and sentiment.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

SEPTEMBER 3, 2019

PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The tool also breaks down the pitching activity of each team member, including metrics for open, response and coverage rates.”. Testing features – A/B testing – to assist in seeing which pitches are performing.

Analytics 82

Analytics Report Technology Pitching 82

Sword and the Script

OCTOBER 24, 2017

These are the metrics B2B lead gen measure. Here are the lead generation metrics the survey says B2B marketers are measuring: 52% say cost of conversion. 25% product or service comparisons. Use a link as validation in future PR pitches. 50% say time to convert. 27% say first click. 25% say channel. 22% say last click.

B2B 67

B2B Report Marketing Survey 67

Buzzstream

JANUARY 7, 2025

1 Based on these results, most believe digital PR mainly involves pitching data-led content, expert commentary, and creative hero content. This creates some problems in figuring out the ROI of digital PR efforts, because in both cases, the value returned isn’t typically immediate (or immediately measurable).

Digital PR 62

Digital PR Report SEO Data 62

PR 20/20

AUGUST 17, 2017

Activate investors, partners, and peers with an elevator pitch, prospect offer and incentive. Measure which verticals are performing best and where you can see the most potential for growth. Comparison Matrix. Many startups and scaleups have the benefit of others betting on their success. Paid Traffic. Help your audience out.

Marketing 49

Marketing eBook Case Study Comparison 49

Sword and the Script

JULY 2, 2019

The comparison to Meltwater makes a lot of sense to me, but Kantar Media is focused paid, rather than earned, which is the focus Cision defines for investors in this presentation. b) Is Your Press Release Pitch Guilty of Information Overload? That said, the distinction is blurry and overlaps in several areas. “The via BurrellesLuce.

Trends 60

Trends Media Report Technology 60

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. It’s one of the most crucial and time-consuming parts of the pitching process, but a necessary evil nonetheless.

Digital PR 161

Digital PR Tools Pitching Film 161

Contently - Strategy

MAY 7, 2020

Over the years, I’ve had the opportunity to pitch ideas to a number of wiser, business-minded folks. What metrics do they use to measure those goals? How you measure it is a bit trickier. When someone wants to pitch a movie, they try to drum up excitement with a concise comparison. Start by solving a problem.

Content Marketing 141

Content Marketing Marketing Case Study International 141

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. . ~ Wendy Zajack , Faculty Director, IMC & DMC at Georgetown University. Greg Galant , CEO and cofounder, Muck Rack.

Marketing 213

Marketing Content Marketing Data Social Media 213

Sword and the Script

JULY 9, 2019

Constant Contact measures this by the highest open rate by local time. Email open rate comparison tool by HubSpot. Please read the Pitches! And it’s been that way for at least the last two years.”However, The company doesn’t provide an average across all industries for this metric. by Boomerang. Will Emojis Increase Reply Rates?

Study 114

Study Marketing Data Analysis 114

Buzzstream

DECEMBER 11, 2024

So when I’m talking about digital PR, I’m talking about reaching out to top tier news, pitching them either, quotes or data studies that you’ve done, whatever to get either brand mentions or links back to a specific place on your website. A lot of people in digital PR and outreach typically measure things like links.

Reddit 77

Reddit How To LinkedIn Digital PR 77

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Measurement should no longer be an issue within public relations. 8 Performance public relations. It was a lousy experience.

Publicity 164

Publicity Ethics Community Data 164