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Writing The Killer PR Plan

ImPRessions - Crenshaw Communications

This is a given, but goals and the ways in which progress is measured will vary with the individual organization. Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. Build in and budget for metrics.

Writing 130
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AirPR Software Launches New Version of AirPR Analyst Platform

Onclusive

In our latest release of the AirPR Analyst platform, we continue to provide monitoring, measurement and reporting in an automated, digestible format, now with even more AI-driven insights and Trends TM. AirPR customers can now use Analyst to conduct cross-functional competitive comparisons all in one place.

Software 207
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5 Smart PR & Marketing Trends for 2024

The Proactive Report

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Set measurable goals and start tracking right away. Never use it straight from AI. Rand Fishkin.

Trends 182
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7 Best Prowly Alternatives to Try in 2025

Prowly

It's difficult to know which platform can truly meet your needs without days of research, comparisons, and tons of demo calls. Read all the comparisons, but need to see the tool for yourself? Media database with 700k+ contacts Pitching tool with AI email writing Podcast outreach tool Broken link building tool Who is it best for?

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PR Goal-Setting For 2018

ImPRessions - Crenshaw Communications

A good plan starts with a full accounting of the past year’s PR initiatives and their success when measured by established KPIs. Some still use Advertising Equivalency to evaluate coverage, but the industry deems AVE a less than substantive measurement in most cases. How To Plan PR in 2018. Audit the past year.

Exercises 136
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Where to Focus Your Marketing Efforts If You Only Have 5 Hours a Week

Cision

You can include informational articles, product comparisons, videos, special offers, et cetera. Writing Press Releases. Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block. Write a few articles a week and schedule them in advance. Follow her on social media.

Marketing 120
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PR Measurement Advice From The Client

Mindful Marketing

This was PR measurement. And even as PR became more digital and social media was adopted as a common PR medium, PR measurement did not seem to keep pace – mostly we just went from reporting impressions to reporting unique monthly visitors, likes, followers and other vanity metrics. I was so proud of the resulting report.