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How to Use Print Media Monitoring in Your PR Strategy

Prowly

Who even reads newspapers nowadays? The internet has smothered newspapers in popularity, but traditional media are still the most trusted news sources and even growing stronger in the fake news era. While the number of newspapers is shrinking on a global scale, their authority and relevancy are growing.

Print 104
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What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

Here are some of the most common PR campaign goals: Improving brand awareness Driving new website traffic Increasing the number of media mentions Improving your impressions Increasing social media reach And similar goals Before setting out on your PR campaign, make sure to have a previous track record of similar KPIs for comparison. #2

Examples 104
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How To Measure PR Outcomes: A Practical Guide

ImPRessions - Crenshaw Communications

That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. None of these criteria stand alone, and some are even arguable, but in aggregate they are powerful, and the most important factor is an apples-to-apples comparison over time.

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Props Can Help a Message Sink In, or Sink the Message

PRSay

By comparison, the average family in the developing world in 1960 aspired to have food for the day, he said. A Reuters photo of Powell holding the vial appeared on the front pages of newspapers across the country and still comes up in Google searches. Secretary of State Colin Powell spoke at the United Nations on Feb. Powell’s U.N.

Twitter 156
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Improve your writing style with help from a machine

Stephen Waddington

You can see the comparison of two versions of a blog post. A tabloid newspaper has a reading age of eight and a broadsheet newspaper age 14. The app marks up writing in blue, green, red, pink and yellow by applying the lessons we learn at school. It lights up like a Christmas tree when you feed in a chunk of text.

Writing 92
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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

Everyone’s aware that public affairs and communications is not just about influencing MPs direct or getting newspapers to cover your story. We recently had a conversation with a public affairs client. The influence of the right messenger applying the right pressure, via the right channels, was rapidly successful. .

Data 176
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Understand How Online News Tracking Improves Businesses

Critical Mention

With news content constantly spreading from online newspapers and magazines, blogs, trade publications and forums, it’s important to be able to track your online mentions to see what your audience thinks of you and your brand and to amplify your coverage on your own channels. Online news coverage is nonstop.