Shift Communications

NOVEMBER 12, 2018

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. One of the most valuable things I learned during the seminar was how to write a pitch that gets attention. Use facts, examples and comparisons for clarity.

Pitching 89

Pitching Comparison Writing Radio 89

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

Pitching 111

Pitching Facebook Twitter Interviews 111

Shift Communications

DECEMBER 26, 2016

They can also use Google Trends to help dictate the timeline within their pitch calendars. One way Google Correlate can help PR teams is by providing past trend data that can be used as supporting evidence for predictions they make on behalf of clients and include within their pitches. Casey Egan. Marketing Analyst.

Google 98

Google Data Pitching Tools 98

Waxing UnLyrical

DECEMBER 28, 2011

I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. But many of the pitches I received included words to the effect, “so and so can discuss , let me know if you want to interview them.”. I guess Lady Luck is smiling on me , because the bad pitches continue. Since nos.

Pitching 97

Pitching Interviews Comparison Writing 97

Cision

JUNE 9, 2017

Part of the pitch for selling an IR website (since the dawn of time) has been to “express your financial brand and narrative.” In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Is tangible data the draw to your IR site – or are institution investor looking for more soft, intelligence? .

Infographics 153

Infographics Comparison Retail Study 153

Cision

MARCH 8, 2016

Are you pitching reporters but not receiving responses? When reporters go through their daily pile of pitches, they look for fresh angles that will engage and inform their readers, not reiterations of an already discussed topic or drawn-out explanations. That’s because you’re not giving them what they want. Visualize Stories.

How To 84

How To Pitching Comparison Survey 84

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. It’s one of the most crucial and time-consuming parts of the pitching process, but a necessary evil nonetheless.

Digital PR 161

Digital PR Tools Pitching Film 161

The Resolution Blog

AUGUST 11, 2015

Your content by comparison may take some time to vault itself into these hallowed positions. And by comparison, your own content isn't likely to oust them soon. Every PR knows that creating a great story pitch that a journalist will even give 2 seconds of attention to is tricky enough. Do you quadruple your SEO budget?

SEO 120

SEO Comparison Handbook Google 120

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. Expedia’s vision statement is milquetoast in comparison) Momondo’s daring, creative endeavor was no small project; it involved a heavy lift of DNA tests, interviews, and filmmaking.

Creativity 174

Creativity Small Business Storytelling Travel 174

The Proactive Report

OCTOBER 30, 2023

For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems? Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.”

Trends 182

Trends Marketing Wikipedia Reddit 182

Rock the Status Quo

AUGUST 20, 2015

But then I added in public relations, social media and search engine optimization (SEO) – the other three key components of digital PR – just for comparison purposes. I also took a quick look at media relations and pitching, to see what search trends looked like there. The results surprised me.

SEO 100

SEO Comparison Content Marketing Social Media 100

Prowly

JANUARY 31, 2025

Practical examples: Coverage volume comparison Message effectiveness analysis Share of positive coverage Spokesperson visibility Story placement quality START MONITORING YOUR BRAND 24/7 Performance metrics Showing the impact of marketing efforts is hard: with PR, it's another level of challenges.

Analysis 104

Analysis Brand Branding How To 104

Cision

APRIL 29, 2015

For comparison sake two other health articles from The Wall Street Journal is included along with their Facebook and Twitter sharing to illustrate the interest on this topic compared to the other two articles: Apps to Track Exercise, Sleep Help Patients Participate in Clinical Trials [4.13.2015] – Facebook: 892 and Twitter: 477.

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

Solo PR Pro

NOVEMBER 10, 2020

The comparisons between lawyers and communications professionals are endless. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. If it’s about earned media, then it might be about how pitching your position on a specific trend is unique and powerful and can draw additional attention.

Communications 98

Communications Comparison Exercises Interviews 98

Contently - Strategy

MAY 7, 2020

Over the years, I’ve had the opportunity to pitch ideas to a number of wiser, business-minded folks. When someone wants to pitch a movie, they try to drum up excitement with a concise comparison. For example, Speed , which grossed $350 million, was initially pitched as Die Hard on a bus. Start by solving a problem.

Content Marketing 141

Content Marketing Marketing Case Study International 141

Prowly

FEBRUARY 18, 2025

Here are some of the most common PR campaign goals: Improving brand awareness Driving new website traffic Increasing the number of media mentions Improving your impressions Increasing social media reach And similar goals Before setting out on your PR campaign, make sure to have a previous track record of similar KPIs for comparison. #2

Examples 104

Examples How To Product Launch Print 104

Sword and the Script

JULY 20, 2021

Comparisons between solution types. Pitch your content to industry publications to ensure the right people see your message. Here are some ideas for information to include in your content to help nurture the reader through the buyer’s journey: Common buyer challenges, with information about the industry landscape. Pricing information.

B2B 190

B2B Company Marketing SEO 190

Buzzstream

MARCH 5, 2025

When ideating, you can get strategic about planning your post to set up those head-to-head comparisons. The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. In fact, most isnt.

Digital PR 62

Digital PR Pitching Study Google 62

Buzzstream

JANUARY 8, 2025

If you are unfamiliar, Clearlink is a marketing agency that owns and operates several consumer comparison web properties like Highspeedinternet.com and Reviews.com. Rewrite pitches for clarity and relevance. I mean, I get pitches all the time of “dear Sage, we have this link. We do the same thing with telco brands.

Digital PR 62

Digital PR Google Comparison SEO 62

ImPRessions - Crenshaw Communications

JUNE 2, 2016

For early stage companies, it may be advisable to have a healthy mix of paid and earned media on key social platforms, due to precise targeting ability as well as lower costs in comparison to traditional outlets. Use of a paid media amplification service like Taboola can also be a budget-friendly way to amplify branded content.

Conference 120

Conference Comparison Leadership Instagram 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. We know they are rare in comparison and that is what makes them so important to acknowledge. 2017 PR Takeaways. Video is never, ever going away.

YouTube 136

YouTube Video Training Survey 136

PR Fuel

MAY 5, 2022

For example, millennials tend to gravitate towards certain formats to receive current news in comparison to baby boomers, particularly when it comes to political-related news. Also, “news release” is a newer term in comparison to “press release” when it comes to how long the term has been in use.

Small Business 104

Small Business Comparison Writing Reputation 104

Bad Pitch Blog

APRIL 24, 2007

One thing’s for sure, the pitch is smart and creative. The site even provides you with lyrics to the song, a favorite character poll, a trivia quiz and a side by side comparison of the city’s skyline in the show’s opening credits with a view of the city today (a lot has changed).

Pitching 40

Pitching Comparison Radio YouTube 40

Buzzstream

JANUARY 29, 2025

Quick Tips Here are some of the tips I pulled from our chat: Personalize Before You Pitch Connect with journalists on LinkedIn or Twitter/X before sending a pitch. Wait a couple of weeks before sending a pitch to avoid seeming transactional. Do they, were they pitched to you? I love the follow-up story angle.

Pitching 62

Pitching Energy Journalism Newspapers 62

Flack's Revenge

MARCH 8, 2022

Superforecasters use “comparison classes” and adopt “outside views;” they examine benchmarks to see how other similar situations played out. Why is it so important to make accurate predictions in tech, and for PR to try to guess correctly too? Just think about it.

Technology 156

Technology Comparison System Enterprise 156

Axia PR

SEPTEMBER 22, 2022

Earn more news media coverage by pitching stories with conflict. Look at the news — story after story includes some sort of physical or emotional conflict, from sports rivalries to company comparisons to celebrity face-offs. Everyone loves drama. Yes, even you.

Comparison 62

Comparison Sports Pitching Consumer 62

ReimaginePR

MAY 23, 2016

Conventional Rhetoric vs Storytelling: A Quick Comparison. Have you ever listened to a sales pitch and thought, Geez! I know that’s a bold statement so I’ll show you exactly what I mean today. Bonus: Use this free worksheet to start the shift from rhetoric to storytelling today! Click Here. When is this guy going to take a break?

Storytelling 159

Storytelling Comparison Case Study Branding 159

Sword and the Script

JANUARY 7, 2017

It’s a question that might invite some eye-rolling because the sheer noise over artificial intelligence (AI) in marketing circles has reached a fever pitch. Can it help humans be more human? The bots are coming for your marketing job – or so every headline seems to scream.

Marketing 128

Marketing Comparison Technology Data 128

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). Or add them to a media list and start pitching.

Pitching 95

Pitching Media System Tools 95

PR in High Definition

AUGUST 21, 2018

And it often makes me think that choosing an agency and running a pitch process can be a bit like a game of tennis. media relations) PR agency, an SEO agency or an influencer relations agency – but when you only have the budget for one of them, the temptation is to invite all three to pitch. I joke, but it’s not easy on either party.

Agency 48

Agency Pitching SEO Comparison 48

Buzzstream

JANUARY 20, 2025

To target these, we asked for an industry breakdown of annual leave taken, to allow us to create a sector-by-sector comparison. Ensuring Our Media Lists Are Always Accurate No journalist wants to be emailed with a story thats irrelevant to them; its a waste of time and can harm the relationship for future stories you want to pitch to them.

Digital PR 62

Digital PR Internal International Data 62

Cision

DECEMBER 22, 2016

An easy comparison is social media. Therefore, it is vital to craft campaigns that engage individuals who have the strongest target audience for each client’s brand and in whatever fashion resonates with them — whether that’s pitching via Twitter, hosting press conferences via Facebook live, or going old school with an SMT.

Tourism 120

Tourism Travel Conference Crisis 120

Bianchi Biz Blog

AUGUST 8, 2022

I imagine stories in the manufacturing technology world will always be tame by comparison, and while I miss the insanity of the video game industry, it’s nice to write on a practical topic. What advice do you have for PR people that want to pitch you? In the age of COVID it’s been a particular blessing.

Technology 93

Technology Meeting Media Analytics 93

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

JUNE 4, 2019

By comparison, the research site WARC placed the larger category of marketing technology across North America and the UK at $52 billion in late 2018. Pitches should be personal and relevant. The survey said the important part of a pitch are: personalized for a report (43%); and relevant to their coverage (34%) and timely (10%).

Software 116

Software Reddit Marketing Survey 116

Sword and the Script

OCTOBER 8, 2019

Making this comparison is usually easy because chances are, someone in your organization is responsible for buying traffic, whether that’s through pay-per-click (PPC), paid social, paid email distribution or other paid channels. If you spend $3,000 per month and get 7,000 visitors that works out to about.43 43 cents per click.

Content Marketing 85

Content Marketing Marketing Comparison Measurement 85

NewsWhip

APRIL 29, 2021

The Super League was pitched as a midweek European club competition, separate from UEFA’s Champions League and Europa League. This post saw 35.2k “love” reactions in comparison to only 464 “angry.”

Crisis 114

Crisis Sports Media Facebook 114