Comparison Pitching Viral 
Prowly
JANUARY 29, 2025
Take Aldi's #freeCuthbert campaign: they turned what could have been a legal PR nightmare into a viral success. Then be brutally honest about what you actually need versus what just sounds cool in a sales pitch. With proper monitoring, you're not just reacting - you're getting ahead of the story.
Onclusive
JULY 18, 2017
Having captured and analyzed the performance data of millions of online articles at AirPR, we’ve seen that a blog post that goes viral can generate an order of magnitude more site visits and conversions than an earned piece in a top-tier publication. That’s what marketers and their PR colleagues need to track.
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ImPRessions - Crenshaw Communications
MAY 24, 2018
They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.
Prowly
FEBRUARY 18, 2025
Here are some of the most common PR campaign goals: Improving brand awareness Driving new website traffic Increasing the number of media mentions Improving your impressions Increasing social media reach And similar goals Before setting out on your PR campaign, make sure to have a previous track record of similar KPIs for comparison. #2
Buzzstream
FEBRUARY 3, 2021
What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.
NewsWhip
APRIL 29, 2021
The Super League was pitched as a midweek European club competition, separate from UEFA’s Champions League and Europa League. Famed English commentator Gary Neville went viral for his rant on what he termed the “disgusting” behavior by these clubs. This post saw 35.2k “love” reactions in comparison to only 464 “angry.”
Sword and the Script
MARCH 15, 2022
This also works for viral content – like a retweet on Twitter. At a minimum, you can keep a record of an article for year-over-year comparison, even if you can’t access the underlying content 12, or 24 months later for example. They’ll know their costs for media monitoring upfront and can put that in their pitch. Workspaces.
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