The Resolution Blog

AUGUST 11, 2015

Your content by comparison may take some time to vault itself into these hallowed positions. And by comparison, your own content isn't likely to oust them soon. Every PR knows that creating a great story pitch that a journalist will even give 2 seconds of attention to is tricky enough. Do you quadruple your SEO budget?

SEO 120

SEO Comparison Handbook Google 120

Buzzstream

MARCH 5, 2025

When ideating, you can get strategic about planning your post to set up those head-to-head comparisons. The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. In fact, most isnt.

Digital PR 62

Digital PR Pitching Study Google 62

PR Fuel

MAY 5, 2022

To have your news release reach the right people, you must write for your target audience. For example, millennials tend to gravitate towards certain formats to receive current news in comparison to baby boomers, particularly when it comes to political-related news. That’s where our writing services come in to help.

Small Business 103

Small Business Comparison Writing Reputation 103

Buzzstream

JANUARY 8, 2025

If you are unfamiliar, Clearlink is a marketing agency that owns and operates several consumer comparison web properties like Highspeedinternet.com and Reviews.com. Rewrite pitches for clarity and relevance. I mean, I get pitches all the time of “dear Sage, we have this link. We do the same thing with telco brands.

Digital PR 62

Digital PR Google Comparison SEO 62

Bianchi Biz Blog

AUGUST 8, 2022

I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I write a considerable number of cybersecurity stories as well, something I didn’t anticipate when I started working this beat. What advice do you have for PR people that want to pitch you?

Technology 93

Technology Meeting Media Analytics 93

Sword and the Script

JANUARY 7, 2017

It’s a question that might invite some eye-rolling because the sheer noise over artificial intelligence (AI) in marketing circles has reached a fever pitch. Can it help humans be more human? The bots are coming for your marketing job – or so every headline seems to scream.

Marketing 129

Marketing Comparison Technology Data 129

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). From here, you can create an alert for reporters that write about your refined search results.

Pitching 96

Pitching Media System Tools 96

Cision

DECEMBER 22, 2016

When you are working with different cultures, different languages and different platforms, it’s essential to communicate with the appropriate tone and verbiage for each client and each target audience, whether you are captioning an Instagram post, crafting an email to a journalist, or writing press conference scripts for your client.

Tourism 120

Tourism Travel Conference Crisis 120

Sword and the Script

JUNE 4, 2019

A PDF copy of the report runs nearly $5k, so I have not read the report, however, veteran reporter Richard Carufel did an informative piece for the Bulldog Reporter : Citing the study, he writes the industry grew to more than $4.1 At the time of this writing, the stock was trading at the low end of its 52-week range of $10.46 – $18.28

Software 117

Software Reddit Marketing Survey 117

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 130

Software Tools Publicity System 130

Sword and the Script

JUNE 7, 2022

As I write this post, the current asking price on OpenSea is $36,099.60. There’s no mention of salary comparisons, which is a long-standing issue in PR. Michael Bade, CTO and co-founder of Truescope writes “predictions” about capabilities he says PR software will include this year. Pitching on Fridays. “We See it here.”.

Software 87

Software Pitching Internal International 87

Sword and the Script

OCTOBER 8, 2019

That’s of an old school freelance writing metric, but it’s still a solid benchmark, or you can assess what you spend on content today, and back into your own number. Pitch these ideas as a comparison – a case for investing or investing more in content marketing – and not as a replacement. 43 cents per click. A Word of Caution.

Content Marketing 86

Content Marketing Marketing Comparison Measurement 86

Buzzstream

DECEMBER 4, 2024

With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digital PR campaigns from an in-house. Clearlink used to pay a panel of journalists for feedback on pitches and ideas. I remember pitching somebody something freelance. One thing we were talking about was.

Digital PR 71

Digital PR SEO Agency Pitching 71

Sword and the Script

JANUARY 7, 2020

This was for comparison purposes – to see if the results would be helpful to me as an agency and PR practitioner working hard for clients every day. The company pitches this as a way to organize your monitoring results. The company has 4 out of 5 stars, based on 214 reviews on G2 at the time of this writing.

Tools 86

Tools Comparison Media System 86

Sword and the Script

SEPTEMBER 3, 2019

As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. If you write a nice note, I might just give it to you. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR.

Analytics 82

Analytics Report Technology Pitching 82

Buzzstream

DECEMBER 5, 2023

You might find it helpful to write a sentence or two about the different types of opportunities you’re looking for. BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. No knowledge of query-writing needed.

Resources 103

Resources Infographics Analysis Writing 103

Buzzstream

APRIL 25, 2018

Imagine this: You’ve done your research, have the name and position of the correct decision maker/influencer to reach out to, have drafted your perfect pitch, but… Their email address is nowhere to be found. Though limited in size, it really forces you to keep it brief, sweet and witty with your pitch. But don’t worry!

LinkedIn 96

LinkedIn Web Tools Google 96

Bad Pitch Blog

JANUARY 20, 2006

The following pitch was so bad, it inspired several bloggers including B.L. Note: Bad Pitch Anonymization is in all UPPERCASE BOLD type. If you''d like to talk to SPOKESPERSON FIRST NAME about the study, or if you''re writing an article about one of the companies and need some additional data, let me know and I''ll see what I can do.

Pitching 40

Pitching Retail Measurement Study 40

OnePitch

APRIL 26, 2022

She covers new products, product comparisons, deals, and how-tos. During the episode, Mia shares her pet peeves about pitches, how she’s connecting online and offline with sources, when it’s appropriate to follow up with her, and more. What She Writes About. [00:02:51] We do product comparisons. Her Thoughts on Pitches.

Comparison 52

Comparison Pitching Meeting YouTube 52

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. Guest blogging is when you write a unique article to be published on an external website.

Blogging 62

Blogging Google Writing SEO 62

Sword and the Script

MAY 14, 2019

The pie chart provides an aggregate view: The bar chart provides a monthly comparison which I think helps you get focused on the events that tip the share of voice balance in your favor: 4) Giving PR the capacity for marketing attribution. Also, please read the Pitches! The data is still there, it’s just harder to present.”.

Case Study 121

Case Study Software Web Data 121

Mindful Marketing

JANUARY 10, 2017

Competitive comparisons can be meaningless without context. Agencies are often asked to include competitive comparisons in reports. They key is in how you position the value when pitching the service. Mikala Vidal is a repeat customer of SeeDepth who offered to write some insights for us on PR measurement and analytics.

Measurement 50

Measurement Comparison Analytics Agency 50

Sword and the Script

NOVEMBER 12, 2019

Founded in 2012, GetApp is pitched as a review and comparison site for SaaS products. Second, in this post, I am looking at these review sites from the perspective of the reviewed company. It appears to the bundle it under the broad category of research. 6) GetApp | @GetApp (A Gartner company).

Software 18

Software B2B Marketing Data 18

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

AUGUST 28, 2024

The ‘Recent Articles’ and Twitter feed overview in each journalist’s bio are great ways to check the frequency of their coverage and whether they actually write about relevant topics. Like Cision, the software offers a media database, monitoring, pitching, and reporting capabilities. This makes finding truly relevant contacts easier.

Media 62

Media Reddit Digital PR Tools 62

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. New breed competitors including content marketing, influencer outreach and SEO link-building agencies are now pitching and winning PR budgets. Media lists, writing, monitoring, coverage reports, brainstorms.

Tools 136

Tools Publicity SEO Measurement 136

Buzzstream

DECEMBER 5, 2023

You might find it helpful to write a sentence or two about the different types of opportunities you’re looking for. BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. No knowledge of query-writing needed.

Resources 62

Resources Infographics Analysis Writing 62

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”. via BurrellesLuce.

Trends 60

Trends Media Report Technology 60

PR 20/20

AUGUST 17, 2017

Activate investors, partners, and peers with an elevator pitch, prospect offer and incentive. Comparison Matrix. Write the Guide to __ RFP and make sure your company has solid responses. Many startups and scaleups have the benefit of others betting on their success. Harness the support of others, and help others to help you.

Marketing 49

Marketing eBook Case Study Conference 49

Buzzstream

JANUARY 7, 2025

1 Based on these results, most believe digital PR mainly involves pitching data-led content, expert commentary, and creative hero content. There’s less resource risk as we know data will tell a story and offer a lot of angles to pitch out to press. EXPERT OPINIONS Why dont more PRs pitch press releases as part of digital PR?

Digital PR 62

Digital PR Report SEO Data 62

Beyond PR

JUNE 3, 2016

The PR team has experience pitching internal experts and getting media placements. Usually we don’t like to compare ourselves, but peer comparison could be helpful to show that misery loves company—it’s not just us,” Bradley explains. Get the entire executive board talking. This is a great place for PR to work with IR.

Comparison 40

Comparison Financial International Internal 40

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. Finding inspiration for ideation can be incredibly tricky. This is where BuzzSumo often came into play.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

JANUARY 29, 2025

Quick Tips Here are some of the tips I pulled from our chat: Personalize Before You Pitch Connect with journalists on LinkedIn or Twitter/X before sending a pitch. Wait a couple of weeks before sending a pitch to avoid seeming transactional. Write the subject line as if it’s already a published headline.

Pitching 62

Pitching Energy Journalism Newspapers 62

Buzzstream

JANUARY 22, 2025

Then offer to write it for them. I feel like that’s the main way they write, they invested in links and now all of a sudden they weren’t getting brand searches. Like these like comparison sites. They’re trying to write for keywords to manipulate the site. Are you pitching ideas for them?

Engineering 62

Engineering How To SEO Google 62

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. As we often say, ‘everyone can write, but only a few people can write.’. AI writes the editorial calendars. When asked, “Why?”

Marketing 213

Marketing Content Marketing Data Social Media 213