Sword and the Script

APRIL 23, 2019

The report broke out answers from CEOs and in-house communicators to some of those questions for comparison purposes which reveals gaps (the demographics section reported 760 of the PR respondents came from in-house communications teams – and the rest from agencies). 3) PR Technology is about Customer Experience.

Technology 150

Technology Study Communications Survey 150

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll is a free tool that shows you how conversations progress and you can make comparisons over time. Technology Public Relations Social media Communications PR PR Tech Tester PR tools public relations Toolkit' The charts allow you to overlay your tweets, replies, retweets, mentions, reach, etc.,

Communications 383

Communications Tools Google Resources 383

Bianchi Biz Blog

AUGUST 8, 2022

I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I think it’s essential to make clear that technology initiatives are not the exclusive purview of huge companies with matching budgets.

Technology 93

Technology Meeting Media Analytics 93

NewsWhip

NOVEMBER 5, 2024

Similarly, an automotive brand may track news and discussions on electric vehicle adoption, sustainability, and non-ICE technology to stay aware of shifts and potential impacts. While not necessarily directly linked to their brand, these issues could have future implications, and thus need monitoring.

Brand 78

Brand Branding Comparison Automotive 78

Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. It should be the goal of any organization to achieve a return as quickly and efficiently as possible on any technology platform they’ve implemented.

Media 195

Media Software Analytics Measurement 195

Flack's Revenge

MARCH 8, 2022

In this post I explain the relevance of predictions in technology and PR, and about armchair superforecasters who can do a radically better job than experts. Predictions in PR, Technology and Society. Looking beyond just PR, technology prognostication is big business. Some of you may have seen my post about surfing tech trends.

Technology 156

Technology Comparison System Enterprise 156

Flack's Revenge

FEBRUARY 3, 2021

It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. From there it depends on how relevant the technology is to the company’s goals. Hitting the Sauce. If it is aligned and provides a competitive advantage, all the more reasons to double down.

Technology 177

Technology Comparison Case Study Video 177

Sword and the Script

JULY 30, 2019

Marketing technology (martech) is not marketing. Or consider these comparisons: Graphic design software is not creativity. Because if martech is marketing, then businesses merely need to buy some technology. Technology is the practical application of science. Not any more than, a CRM database is customer service.

Marketing 107

Marketing Comparison Enterprise Technology 107

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. For a size comparison, Cision reported $730 million in revenue with a net loss of $24.4 Onclusive appointed Patrick Liang as chief technology officer; Liang is a company co-founder. Or thereabouts. year-over-year.

Internal 148

Internal International Tools Software 148

Sword and the Script

JANUARY 7, 2017

As I’ve written before , I subscribe to Peter Thiel’s idea that technology augments rather than replaces human abilities. This is a fundamental value proposition for many business technology tools. Technology takes care of the routine so we focus on more important matters. 3) AI will Help Marketing be More Human.

Marketing 129

Marketing Comparison Technology Data 129

Prowly

MARCH 12, 2025

Luckily, you don't have to take these measurements yourself ; creating a readership estimate comparison would take you a few afternoons. Unless, of course, you're leveraging the right technology, such as coverage alerts and AI summaries. The metric is useful if there are significant differences in reach across weeks or months.

Print 104

Print Strategy How To Newspapers 104

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

But that changed in subsequent months after the platform announced new capabilities and initiatives to ensure brand safety, including more human auditing and better technology. It gives them an opportunity to present their content as a “walled garden” that is high quality and brand-safe by comparison.

YouTube 130

YouTube Brand Branding Comparison 130

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

” In adtech, we advised a client to criticize the opaque or “black-box” solutions of competitors and brag about its own “glass box” technology. Think about visual comparisons to unrelated but analogous activities, like landing a plane or looking for “a polar bear in a snowstorm.”

Resources 149

Resources Media Interviews Comparison 149

Stephen Waddington

SEPTEMBER 10, 2020

By comparison, during the 2008 recession GDP shrunk by no more than 2.1% Technology, heathcare and areas of corporate development have continued to perform strongly. Behaviour change, internal communications, online events, training design and voice technologies are in huge demand. in any quarter. There is no magic.

Agency 122

Agency Creativity Marketing Government 122

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility. Those might be when a specific deliverable is achieved, or it can be tied to the impact of a campaign or tactic, like the midpoint for total number of shares for a social media promotion.

Writing 130

Writing Comparison Product Launch Leadership 130

Burrelles Fresh Ideas

DECEMBER 5, 2023

Technological Issues One of the foremost barriers to effective internal communications is the technological gap within organizations. Inadequate technology can impede internal comms through several avenues. Providing comprehensive user training and support ensures maximum adoption and proficiency with the chosen technology.

Internal 97

Internal International Communications Employee 97

The Proactive Report

NOVEMBER 21, 2022

There is a ton of information available in the social networks and conversations, but it takes technology, commitment, and work to find all the threads. Brainstorm how best to implement what you find to support the organization ‘s goals. A monitoring tool can do a lot of the work, but there is still a lot that must be done manually.

Social Media 162

Social Media Media Analysis Comparison 162

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

These include moves to integrate the technology into vehicles, with BMW and Ford , opting to add Alexa, for example. There’s also a push to make the technologies a bigger part of the workplace, with Microsoft, Google and Amazon revving up business services. And there are many improvements planned for each in the coming year.

Brand 136

Brand Branding Retail Comparison 136

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. It’s a classic must-read among technology types because it’s a road map for bridging the gap between early adopters – and the mainstream market in the early majority. By comparison, WeWork is valued at $44 billion. 1) Israeli vendor builds CRM tool for PR.

Analytics 82

Analytics Report Technology Pitching 82

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

We know they are rare in comparison and that is what makes them so important to acknowledge. Technology means continuous learning. It’s also very important to tap and train media spokespeople at the beginning of an engagement. Video is never, ever going away. The world of tech tools changes with lightning speed.

YouTube 136

YouTube Video Training Survey 136

Sword and the Script

MAY 17, 2022

The comparison over time illustrates how the buying process in B2B is changing. Technology today is both more complicated and more important to business – so there’s simply more riding on such decisions. That analysis is how the research firm sets up a paper that compares the results of several surveys over time.

B2B 115

B2B Study Survey Comparison 115

Solo PR Pro

NOVEMBER 10, 2020

The comparisons between lawyers and communications professionals are endless. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. They have knowledge, experience and skill in something specific that can help support your business. In the case of a lawyer, you pay for their time.

Communications 98

Communications Comparison Exercises Interviews 98

ImPRessions - Crenshaw Communications

JULY 14, 2016

Truly catastrophic events like the terrorist attack on 9/11 or key events during the 2007 financial crash, have ramifications that make PR considerations recede in comparison. (I In a worst-case scenario, there’s nothing to be done. Fortunately for all of us, such disasters are rare. It generated some fun and unexpected media coverage.

Product Launch 120

Product Launch Trade Shows Government Insurance 120

Sword and the Script

SEPTEMBER 11, 2018

Almost all of them reported something new – new roles, new responsibilities, new technology, new, new, new. In technology, the classic comparison of Salesforce to Oracle is an iconic example. For all the new priorities being added, very few priorities are coming off. Positioning is what you are and what people believe you are.

Software 103

Software Comparison Content Marketing Measurement 103

NewsWhip

JULY 14, 2020

Paul: Could you speak about that and how do you think agencies should think about adopting tools and technology and doing it well and getting adoption of the tools? Darika: It’s hard. Various comms tools have different access levels for Enterprise organisations which drives me mad – “Who has our login for X product?

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” Here we go….

Software 117

Software Reddit Marketing Survey 117

Sword and the Script

MARCH 7, 2017

While most of the benchmarks by industry were consistent with last year’s survey, it does appear technology took a big jump. The median PR salary for technology rose $20,000 when compared with the previous year. Technology: $124,500. Telecom: $130,000. Health care /pharma: $128,500. Manufacturing: $126,000. Travel: $85,000.

Survey 90

Survey Corporate Comparison Financial 90

Bianchi Biz Blog

AUGUST 18, 2022

The audited data from the CES 2022 show is one source of information that can provide some useful data points to the automotive and mobility technology companies looking to engage in CES 2023. For comparison, CES 2021 reported 5,535 verified media, which was a 15% decrease from CES 2020. Media attendance dipped in 2022.

Automotive 64

Automotive Mobile Data Comparison 64

Sword and the Script

JANUARY 28, 2020

Here’s an example of coverage over time: Here’s a look at some of the competitive reports, like share-of-voice, and a comparison of coverage over time: 7) Pricing and customers. This is something to bear in mind, as a point of negotiation, if you are in the market for PR technology and get to an evaluation phase with Notified.

Software 130

Software Tools Publicity System 130

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. At a minimum, you can keep a record of an article for year-over-year comparison, even if you can’t access the underlying content 12, or 24 months later for example.

Tools 165

Tools Media Software Analysis 165

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication.

Marketing 99

Marketing Advertising Advertising Comparison 99

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms. For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision.

Agency 120

Agency Trade Shows Comparison Meeting 120

The Resolution Blog

MAY 11, 2016

Our Los Angeles office is relatively small in comparison to the rest of the group but whats great about that is that we can develop and improve upon ideas quicker and be agile. As I mentioned we have a variety of services in-house and many of the tasks require technology. In a world of excessive email you can’t beat it.

Creativity 120

Creativity Comparison Consumer Examples 120

PR for Anyone

FEBRUARY 21, 2024

Another useful tool in combating loneliness can be technology. Despite understanding that social media presents curated images, individuals still internalize these visuals, leading to feelings of inadequacy and comparison. Apps like Bumble Friend facilitate platonic friendships.

Exercises 130

Exercises Social Media Television Comparison 130

Sword and the Script

NOVEMBER 12, 2016

The eMarketer report drew from surveys conducted by Pan Communications , the B2B Technology Marketing Community on LinkedIn, and the Atlanta-based demand generation firm, Annuitas. High-performing sales and account teams will eagerly support and facilitate such research efforts, because it will benefit them directly.

B2B 121

B2B Marketing How To Survey 121

Sword and the Script

APRIL 2, 2019

The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated. There are many aspects of legal services that are delivered or augmented with technology. In 2016, Bob Ambrogi , a lawyer, and a highly-respected legal journalist, began chronicling the rise of legal technology startups.

Agency 118

Agency Trends Marketing Survey 118

Sword and the Script

JANUARY 7, 2020

This was for comparison purposes – to see if the results would be helpful to me as an agency and PR practitioner working hard for clients every day. Below is a look that compares the volume of media coverage by company: Below is a comparison by share of voice: Below is a comparison by coverage type.

Tools 86

Tools Comparison Media System 86