ImPRessions - Crenshaw Communications

JULY 5, 2017

It’s like the joke among PR and ad agencies that every client wants a viral video. Innovation will come from the upstarts, because they have so little to lose by comparison. But it’s also because they’re naturally risk-averse.

Branding 136

Branding Brand Comparison Storytelling 136

Sword and the Script

JULY 2, 2016

Sometimes contrast is better than comparison because it advances our understanding of marketing and communication channels. 1) The Science of Viral Content. Also see: Viral Marketing: The Hope, Hype and Helplessness . Contrast clarifies the motivational differences between search and social.

Marketing 73

Marketing Viral Survey Infographics 73

NewsWhip

APRIL 29, 2021

Famed English commentator Gary Neville went viral for his rant on what he termed the “disgusting” behavior by these clubs. This post saw 35.2k “love” reactions in comparison to only 464 “angry.” Indignation wasn’t limited to just fans of the sport, but commentators, coaches, and current players themselves. interactions.

Crisis 114

Crisis Sports Media Facebook 114

NewsWhip

NOVEMBER 22, 2023

Whether it’s for spotting a breaking story or conducting a reflective analysis post-event, the metric stands out as a key indicator of a story’s virality, offering insights into how and why certain content is resonating with audiences. Ideal for keeping a pulse on viral content and shaping responsive strategies in real-time.

Viral 78

Viral Analysis Comparison Trends 78

NewsWhip

APRIL 28, 2021

As a comparison, the 2020 awards ceremony garnered more than 22 million interactions and 2019 had more than 23 million engagements to Oscars content. The viral stories about the 2021 Oscars. NewsWhip users can access the dashboard here. In 2021, the engagement to articles about the Oscars reached 5.45 million in 2020 to 2.9

Publicity 78

Publicity Comparison Pinterest Web 78

prTini

SEPTEMBER 24, 2014

You can also analyze social and content success through a side-by-side domain comparison report. Viral Content Buzz. Viral Content Buzz is a crowdsourcing tool to generate organic social shares. Integration between features, ability to export lists, and you can even connect the tool to your Twitter for optimized productivity.

Tools 72

Tools Viral Engineering Comparison 72

Communications Conversations

FEBRUARY 2, 2021

Let’s just say it hasn’t exactly gone viral–at least not in a good way. views on TikTok (for comparison Charli D’Amelio’s #DistanceDance last year has 17.7 . — jlo (@JLo) January 24, 2021. Yeah, that reaction you’re having. That was the internet’s reaction a week ago, too. BILLION views).

Social Media 78

Social Media Marketing Comparison Viral 78

The Resolution Blog

MAY 11, 2016

Our Los Angeles office is relatively small in comparison to the rest of the group but whats great about that is that we can develop and improve upon ideas quicker and be agile. So BuzzFeed and Huff Post articles are being circulated all the time so we can track cultural trends and what’s making them making them go viral.

Creativity 120

Creativity Comparison Consumer Examples 120

NewsWhip

MARCH 26, 2024

Our combined timeline extends this capability, providing a visual comparison of the issue’s evolution across different brands. Identifying whether significant engagement comes from specialized outlets or viral social campaigns enables brands to tailor their responses more precisely.

Branding 78

Branding Brand Comparison Measurement 78

Buzzstream

AUGUST 28, 2019

This type of content also offers insight into viral trends and helps visualize just how messages transform and amplify. They’re able to explore and make their own conclusions and comparisons. For example, you can ask, who is using a specific hashtag the most? How did a trending topic explode on Twitter?

Survey 98

Survey Comparison Data Analysis 98

NewsWhip

AUGUST 10, 2022

Even if the new Minions movie, The Rise of Gru, wasn’t on your list of must-sees this summer, you might have caught wind of a viral trend that made waves on TikTok. To read about more entertainment comparisons like this one, check out our streaming blog here. TikTok can prove more impactful than traditional media.

Comparison 78

Comparison Film Viral Trends 78

Sword and the Script

MARCH 15, 2022

This also works for viral content – like a retweet on Twitter. At a minimum, you can keep a record of an article for year-over-year comparison, even if you can’t access the underlying content 12, or 24 months later for example. You’ll only see one result with all the syndications nested underneath. Workspaces.

Tools 165

Tools Media Software Analysis 165

Buzzstream

FEBRUARY 3, 2021

In comparison, other outreach tactics tend to take significantly more time to put together, and often have a lot more at stake in terms of production and outreach day-allocation budgets. The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts. Having viral potential.

Digital PR 170

Digital PR Industry Strategy Film 170

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. It’s not always easy for B2B companies to get the reach and engagement they want on social media, especially in comparison to their B2C counterparts. Social Media.

Branding 60

Branding Brand B2C B2B 60

Mindful Marketing

NOVEMBER 6, 2022

While digital manipulations of static images have some potential to portray alternate realities, they pale in comparison to what deepfake video can do. In the segment , NBC reporter Jacob Soboroff asks Fisher about the ethics of deepfake video and whether it could be a threat to democracy.

Marketing 78

Marketing LinkedIn Technology Comparison 78

Prohibition

JANUARY 31, 2023

Using social listening to inform reactive content is one of the best ways you can use the platform to create ‘viral’ PR content that will resonate with both the media and your target audiences. This allows you to benchmark where you are as a brand in comparison.

How To 62

How To Analysis Comparison B2C 62

Communications Conversations

FEBRUARY 2, 2021

Let’s just say it hasn’t exactly gone viral–at least not in a good way. views on TikTok (for comparison Charli D’Amelio’s #DistanceDance last year has 17.7 . — jlo (@JLo) January 24, 2021. Yeah, that reaction you’re having. That was the internet’s reaction a week ago, too. BILLION views).

Marketing 60

Marketing Comparison Viral Social Media 60

Cision

AUGUST 8, 2016

When Twitter implemented their algorithm earlier this year the mean impression percentage likely didn’t change, but Twitter’s algorithm gives “viral” tweets precedence over real-time tweets which likely diminishes the impression for a typical tweet. Search discovery : Medium/Low. percent and 41.1

Instagram 120

Instagram LinkedIn Advertising Advertising 120

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. It’s free, why not give it a go now?

Tools 136

Tools Publicity SEO Measurement 136

Buzzstream

MARCH 13, 2024

This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together. Anytime a campaign can elicit an emotional response to a campaign, it has the potential to go viral, and this one saw a significant response. Backlinks: 389 RD, according to Ahrefs.

Digital PR 71

Digital PR Construction Case Study SEO 71

Prohibition

NOVEMBER 9, 2021

The fact that many platforms (such as Facebook Ads) provide alternative styles of paid advertising in comparison to organic advertising means that your paid social ads will have greater potential for success. The following are five important approaches to integrate your paid and organic marketing activities.

Advertising 62

Advertising Advertising Social Media Facebook 62

Buzzstream

JANUARY 7, 2025

Amelia Selby PR Manager, SEOTravel Campaigns are much less likely to go ‘viral’ in today’s media landscape and most PR campaigns get significantly less links than they used to. Many journalists use their social media as a portfolio and will only share links to the work theyre most proud of and thats relevant to their beat.

Digital PR 62

Digital PR Report SEO Data 62

Buzzstream

DECEMBER 17, 2020

It takes search data for keywords and transforms the results into visualisations of the most commonly asked questions, the most searched for terms surrounding the topic and the comparisons, that are often searched for, surrounding that topic. When you visit the website, enter in your keyword(s) and click search. Catching missed coverage.

Digital PR 161

Digital PR Tools Pitching Film 161

NewsWhip

APRIL 7, 2021

Viral photos and videos surfaced and spread across the internet, which showed glaring differences between the men’s and women’s facilities at the venue. . The men’s teams had access to a state of the art weight room, catered meals, and P.C.R COVID-19 tests to ensure their safety.

Sports 148

Sports Comparison Viral Crisis 148

Contently - Strategy

DECEMBER 5, 2019

On one hand, the average finish rate in our data set is impressive in comparison to Chartbeat’s scroll depth benchmarks for all content. When done right, helpful budgeting and saving tips can go semi-viral because they’re more universal than content from the other subcategories. more than double the average ($1.72).

Financial 108

Financial Industry Report Insurance 108

NewsWhip

NOVEMBER 2, 2021

Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. Rising audience-side misinformation. The modern definition of misinformation has certainly become more contextual. Examples of this were highlighted with articles about vaccine side effects from late 2021.

Crisis 78

Crisis Branding Brand Airlines 78

NewsWhip

JUNE 23, 2021

And I would say they don’t make the headlines maybe on a regular basis, but I think whatever infrastructure segment you are in, you have to have the expectation that you have the ability to go viral. Brett: Yeah, I didn’t think of the comparisons from the cannabis distribution outlets to the data centers.

Data 78

Data Media Energy Analytics 78

Cision

JULY 25, 2016

Objectives with these limits come with massive amounts of scale and/or virality, although only the former is consistent. Its comparison to superusers is probably a little bit of a stretch, perhaps the blogging equivalent of Alanis Morrisette’s irony. The transition from superuser to supernova.

Facebook 120

Facebook Instagram Measurement Twitter 120

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. This includes op-eds and talk radio Instruction : This comes in two forms.

Ethics 52

Ethics Communications Print Television 52

Contently - Strategy

OCTOBER 17, 2024

While there’s no magic formula for creating viral content, understanding the deep psychological triggers that drive people to share is a powerful first step. Here’s a look at the psychology behind what makes online content viral and how you can leverage it to turn your content into the talk of the internet.

Viral 117

Viral YouTube Video Comparison 117

Cision

JULY 26, 2016

Determine Impact from Share of Voice Comparisons. It’s worth noting that what is viral to your brand might not be viral to the rest of the world, or vice versa,” James said. Looking at the past 30 days, James compared five events and two potential U.S. presidents: Hillary Clinton and Donald Trump. times every day.

Media 120

Media Viral Comparison Social Media 120

NewsWhip

AUGUST 18, 2020

For comparison, news about President Trump on the week of his acquittal in the Senate saw only around 230 million engagements. . This fits in with our observations that it is very rare for outright ‘fake news’ to go viral in 2020 in the same way as it did in 2016. Coronavirus and Black Lives Matter. the numbers.

Web 78

Web Comparison Facebook Community 78

NewsWhip

MARCH 22, 2021

The stories are, however, quite different to what went viral on the web and Facebook, with the Capitol insurrection dominating the top posts and not a single mention of Georgia among the top five. The Instagram numbers for the Journal have been relatively low this year, at least in comparison to some of its rivals.

Web 97

Web Instagram Facebook Media 97

NewsWhip

OCTOBER 30, 2020

Of course, Trump currently holds the office so it is not an easy comparison between a candidate and a campaigning incumbent. . We wanted to dig a little deeper into what kind of content was going viral about each candidate, and who was writing the most viral stories about them, so we categorized the top 1,000 stories since May for each. .

Viral 174

Viral Journalism Analysis Comparison 174