Cision

MAY 7, 2015

In the lead up to April’s PR News’ PR Measurement Conference , the social discussion was relatively neutral and quiet. PR Measurement Conference attendees didn’t think so. Attendees referenced “great talks” and “wonderful opportunities” while networking at the PR Measurement Conference. The one-day Washington D.C.

Conference 120

Conference Measurement Twitter Reputation 120

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

For example, the access of unauthorized information from a telecommunications company by a cyber criminal will potentially affect all of the clients and users while a successful phishing scam on a specific shopper will likely only compromise that individual consumer. Use cybersecurity conferences and panels.

Privacy 294

Privacy Media Telecommunications Conference 294

Cision

APRIL 6, 2017

At the Forrester Consumer Marketing Conference held in New York on April 6th, marketing and insights leaders from Adobe, Forrester and Cision shared how they listen to improve marketing communications. Check back on the Cision blog tomorrow for further verifiable insights from the Forrester Consumer Conference.

Marketing 237

Marketing Conference Data Consumer 237

Ronn Torossian

JANUARY 23, 2024

Back in the day, public relations meant press releases, stuffy press conferences, and companies hoping that their messages wouldn’t get lost in the stack of newspapers on the consumer’s doorstep. However, those days are long gone, and right now, things are quite different.

Social Media 221

Social Media Publicity Newspapers Media 221

Onclusive

APRIL 3, 2019

Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. . Then there was the.com wave where certain services went online and sold to consumers. Transparency in Marketing Measurement.

Storytelling 284

Storytelling B2C Retail Measurement 284

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294

Media Trade Shows Travel Interviews 294

Deirdre Breakenridge

OCTOBER 22, 2014

. · The local TV station wants a comment regarding a tip from an irate customer for their “Consumer Fight Back” report”. · You are responsible for a large conference with a keynote speaker from out of town. You launch your exciting new social media campaign only to hear… crickets…. Monday morning is a big board meeting.

Crisis 312

Crisis Twitter Community Conference 312

OnePitch

DECEMBER 19, 2024

The Consumer Electronics Show (CES) 2025 , one of the worlds most influential tech events, is right around the corner, taking place in Las Vegas, Nevada, from January 710, 2025. To help you navigate the wealth of insights and reporting from CES, weve compiled a list of 10 key journalists to watch during this years conference.

Conference 52

Conference Report Technology Consumer 52

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Market research is vital to understanding how target audiences consume info,” said Haworth. 8–10: Breaking Misconceptions About Communicating With Rural Americans. Meet people where they are.

Social Media 120

Social Media Conference Media Corporate 120

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

AdExchanger’s newsletter gives subscribers access to business intelligence they won’t find anywhere else, exclusive invites to peer networking events, and ‘members-only’ discounts at industry conferences, while providing insight into all things adtech. Digiday 5 Things to Know. Don’t all PR people want to Help A Reporter Out?

Retail 320

Retail Healthcare Crisis Management Social Media 320

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. For example, why wait to pass on a few additional instructions to conference coordinators on sponsorship partnerships when you can easily just give them a call?

SEO 333

SEO Analysis Meeting Travel 333

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. How are they consumed and by who? The past doesn’t normally repeat itself, but it often rhymes, said Frank X. Synthesize the complex. Show… then tell.

Conference 113

Conference Communications Storytelling Social Media 113

5W PR

FEBRUARY 12, 2025

This preparation paid off for companies like Salesforce, whose 2023 Dreamforce conference smoothly delivered content to over 40,000 in-person and 110,000 virtual attendees. Consider the structure used by TED Conferences, which limits most talks to 18 minutes or less.

Conference 78

Conference System Measurement Energy 78

ImPRessions - Crenshaw Communications

MARCH 3, 2020

The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. Or, if you know your client is attending a conference like SXSW, be sure to get quotes well before. Be quotable. The point, of course, is to be quoted, so you must be quotable.

B2B 256

B2B Pitching Conference Privacy 256

Agility PR Solutions

OCTOBER 27, 2021

Sustainability is becoming increasingly important in consumers’ purchasing decisions, especially as consumers see themselves, along with for profit companies, as the primary catalysts for change, according to new research from strategy and pricing consultancy Simon-Kucher & Partners.

Conference 156

Conference Study Consumer Strategy 156

5W PR

APRIL 8, 2025

Branded Retail Evolves: Experience Over Transaction As consumer behavior continues to shift, the role of retail is being redefined. This means being where your audience is, consuming the content they engage with, and leaning into creator relationships. Building and nurturing a community is more important than ever.

Retail 78

Retail Viral Community YouTube 78

ImPRessions - Crenshaw Communications

MAY 18, 2021

Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. That means it’s possible to get ad tech news delivered directly into your inbox, and have a chance to interact with the biggest names in the industry at conferences.

Advertising 322

Advertising Advertising Privacy Television 322

5W PR

JANUARY 3, 2024

As the world’s largest retail conference and expo, NRF provides a comprehensive platform for networking, learning, and discovering cutting-edge technologies. Covering cutting-edge technologies, trends, and business models, the agenda delves into the swift evolution of consumer preferences across diverse sectors.

Retail 78

Retail Conference Trends Technology 78

Cision

DECEMBER 18, 2017

Say for example your company always exhibits at a major B2B services conference in May. You could publish a post about your involvement with the conference or tweet that you will be holding a giveaway at your booth to drive foot traffic during the event. Pay Attention to Publish Dates. Your calendar should reflect this.

How To 0

How To Content Marketing Conference Analytics 0

Bianchi Biz Blog

JANUARY 16, 2025

As a 50+ employee firm, the agency has strong capabilities in consumer, corporate, B2B and issues management. It is best known for its consumer and lifestyle coverage, but also has a business section that covers stories about non-publicly traded companies. This means its stories often appear in numerous papers. million (84.6%

Print 100

Print Marketing Instagram Newspapers 100

Onclusive

JULY 27, 2023

In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. Through analysis of public sentiment, combined with strategic comms planning, Patagonia positioned itself as a socially responsible brand, earning respect and admiration from consumers.

Tools 354

Tools Resources Internal International 354

Stern + Associates

NOVEMBER 13, 2023

And beyond company statements, getting your executives out there through social platforms – where messages can be more well thought-out and controlled – and perhaps media interviews and conferences can help build better public relations while aligning values with goals. Make sure you’re not left behind in the new year.

Trends 139

Trends Communications Conference Leadership 139

Agility PR Solutions

JANUARY 16, 2022

Yet consumers generally want brands and businesses to be more outspoken on societal issues, no matter how controversial. A new survey by The Conference Board reveals the environment for […]. The post Why 2022 will be even more challenging for corporate political activity appeared first on Agility PR Solutions.

Corporate 148

Corporate Policies Conference Survey 148

5W PR

APRIL 22, 2024

Public relations is vital in reassuring the public of a brand’s unwavering commitment to data security and enhancing consumer confidence. The post Building Trust in Fintech: PR’s Role in Consumer Confidence appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Consumer 78

Consumer Financial Crisis Management Banking 78

Deirdre Breakenridge

JANUARY 13, 2015

Since 2007, 57 keynote speakers at Apple’s Worldwide Development conference have been men. i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. [i] I’ve spoken to women who will not speak at a conference without it. Sara Capra.

Conference 150

Conference Training Healthcare Policies 150

Cision

MAY 29, 2017

The internet has changed the way we discover and consume information. In fact, content discovery helps both consumers and online marketers. Here is how: Consumers find desired data/information quickly without having to scour through hundreds and thousands of search results. The focus was more on quality of content. Think again.

How To 129

How To Content Marketing Engineering Advertising 129

Shift Communications

NOVEMBER 29, 2022

By Annie Perkins, Managing Director, Consumer & Health and Megan Gaffney, VP, Consumer. It is our favorite time of the year, when beefy research and insight reports appear outlining anticipated consumer behaviors for the upcoming year. Brands putting customers in the center of consumer marketing.

Consumer 78

Consumer Trends SMB Marketing 78

Business Wire

AUGUST 9, 2017

SXSW PanelPicker allows users to propose which panels they’d like to see take place at the upcoming SXSW conference. Always at the technological forefront, and keeping a strong connection with the audience that helped transform what the conference/festival is today, SXSW continues to place the keys to the kingdom in the public’s hands.

Conference 166

Conference Technology Mobile Analytics 166

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

And I’d argue that no marketing function confers the credibility and SEO impact of earned media. But consumer spending has continued to grow. Brand trust isn’t discretionary. In uncertain times, intangibles like brand trust are even more valuable. No amount of paid advertising can buy trust. All recessions aren’t alike.

Comparison 296

Comparison Advertising Advertising Reputation 296

Cision

JANUARY 10, 2018

The program generates recommendations and targeted webpages based on consumer data for instant personalization. Throughout everything you do, be prepared to generate more personalized content, messages and experiences for consumers using the proper tools and data. Conclusion. Author Bio.

Branding 254

Branding Brand Web Content Marketing 254

ImPRessions - Crenshaw Communications

JANUARY 11, 2019

PR people are natural born news junkies, consuming the morning news right after the alarm goes off and during the commute. But relationships take on another dimension when you run into someone in real life – at events, conferences, social outings, or a simple sit-down over coffee or something stronger.

Media 253

Media Pitching Report Media Relations 253

5W PR

FEBRUARY 2, 2025

Virtual press conferences and product launches now allow journalists and influencers to participate in immersive presentations from anywhere in the world. This approach has proven particularly effective for brands targeting younger, tech-savvy consumers.

Storytelling 78

Storytelling Branding Brand Transportation 78

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2019

Many people rely on a high-quality conference setup and their mobile phones for text and social media communication. A colleague shared a story of a tough conference call involving a long-ago client with an anger management problem. I hear that all the time , and I see it. But has that producer even seen your email?

Pitching 197

Pitching Conference Internal International 197

ImPRessions - Crenshaw Communications

JUNE 20, 2019

Industry conferences are vital venues for lead generation and networking, as well as for for building authority. Here at Crenshaw, we have a PR specialist (who happens to be yours truly) dedicated to both conferences and industry awards. For a deeper dive on putting on stellar panels , see this earlier post. Speaking opportunities.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. A relevant topic trending among event and conference managers is diversity at business conference speaking panels.

B2B 156

B2B How To Conference B2C 156

Cision

MAY 12, 2017

Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12. An important step to consider in the customer journey is where prospects consume information beyond a brand’s owned resources.

Measurement 185

Measurement Data Marketing Analytics 185

PRSay

JANUARY 9, 2020

However, now that influencers have become commonplace and the FCC is cracking down on disclosures , consumers aren’t as easily captivated by celebrity promotions for hair regimens and face creams. But hanging a mission statement on your website or conference room wall is no longer enough to deem you socially conscious.

Trends 168

Trends Nonprofit Consumer Newspapers 168