Stuart Bruce

MAY 9, 2022

Last week I was one of the speakers at Communicate magazine’s DataComms conference.

Conference 148

Conference Data Crisis Communications Corporate 148

ImPRessions - Crenshaw Communications

JUNE 15, 2023

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. Here are three significant steps to building brand reputation through earned media: Earned media helps a brand stand out Media relations and earned media can significantly increase brand visibility and awareness.

Reputation 156

Reputation Branding Brand Media 156

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. Locations and logistics at conferences and trade shows can be confusing and traveling from one point to another is often slow, so build in extra time.

Media 294

Media Trade Shows Travel Interviews 294

Onclusive

AUGUST 24, 2020

Rarely is that distinction conferred upon a technologist. Millions of articles a day in 100+ languages are, among other things, dissected for their relevance to any topic, the reputation of the publication, the repetition in social media, the sentiment of the article and the sentiment related to every entity mentioned in each article.

Analytics 347

Analytics Engineering System Software 347

ImPRessions - Crenshaw Communications

JUNE 26, 2019

It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow. Being the steward of a company’s image and reputation comes with the job. If the company’s reputation is in jeopardy, its CEO becomes the chief emergency officer by default. To announce a new strategy.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies.

Comparison 296

Comparison Advertising Advertising Reputation 296

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Visibility from earned media coverage and social sharing can differentiate a brand by aligning it with exciting ideas or communicating corporate values. The right PR plan means a new brand can grow a reputation as a major player – or an up-and-comer — in a given category. News creates a market presence.

Technology 246

Technology Company Banking Education 246

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. If a company has developed a unique method for recruiting a diverse workforce, for example, its spokespeople can earn speaking sessions at diversity and inclusion, workplace culture, and HR industry conferences.

Company 174

Company Conference Corporate Leadership 174

PRSay

APRIL 5, 2021

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. companies, hosted by The Conference Board ESG Center in the wake of the 2020 U.S. Align political activity with corporate values.

Report 176

Report Company Government Conference 176

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 3 Ways to Maintain Control of Your Corporate Social Media. Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content.

Social Media 120

Social Media Conference Media Corporate 120

ImPRessions - Crenshaw Communications

MAY 8, 2018

Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key. Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. It’s all about thinking ahead and being prepared.

Corporate 195

Corporate Training Reputation Media Training 195

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution.

Training 195

Training Media Training Crisis Communications Reputation 195

Reputation Us

OCTOBER 18, 2021

On Wednesday, October 20th, ReputationUs ‘ Casey Boggs will be presenting insights on the latest about “Reputation Management and Crisis Mitigation” at the Indiana Credit Union League’s Leadership Conference. REPUTATION MANAGEMENT OVERVIEW. “Alexa, how can we best manage our corporate reputation?”

Reputation 78

Reputation Crisis Conference Leadership 78

Reputation Us

OCTOBER 18, 2021

On Wednesday, October 20th, ReputationUs ‘ Casey Boggs will be presenting insights on the latest about “Reputation Management and Crisis Mitigation” at the Indiana Credit Union League’s Leadership Conference. REPUTATION MANAGEMENT OVERVIEW. “Alexa, how can we best manage our corporate reputation?”

Reputation 78

Reputation Crisis Conference Leadership 78

Reputation Us

OCTOBER 23, 2023

On October 24, 2023, Casey Boggs, president of ReputationUs and Sameer Somal, CEO of Blue Ocean Global Technology , will be co-presenting a continued legal education (CLE) session to more than 70 attorneys of the Wyoming State Bar on the topic, “Law & Reputational Risks–Court of Law & Court of Public Opinion.”

Reputation 88

Reputation Publicity Education Corporate 88

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

His accomplishment has helped cement a reputation as an authority in a poorly understood sector. Put on a conference or panel event. It’s always beneficial to speak at industry conferences, but a bigger and more lasting step for a company can be to start its own conference where feasible. Write the book on it.

Branding 196

Branding Brand Reddit B2B 196

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. Our reputation as communicators is dependent on being relentlessly honest,” Shaw said. The past doesn’t normally repeat itself, but it often rhymes, said Frank X.

Conference 113

Conference Communications Storytelling Social Media 113

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” ” It’s all part of PR’s mixed reputation. ” Who, me, a publicist?

Publicity 245

Publicity Public Affairs Agency Corporate 245

Presspage

NOVEMBER 8, 2024

All this is done to protect the brand’s reputation and keep operations from coming to a halt. It also involves all of the behind the scenes activities that PR and corporate communication teams do to protect their company’s reputation. However, crisis comms isn’t just about the actual communication part.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Onclusive

MARCH 18, 2021

Just like a parent-teacher conference, don’t forget about reputation. Most executives agree that public opinion and corporate reputation are more relevant for business decision-making today than they were in the past. It will gain you credibility, trust, and likely an expanded partnership. The Targeted Follow Up.

Measurement 195

Measurement Report Reputation Analysis 195

Melissa Agnes

AUGUST 14, 2014

Last week I had the pleasure of attending the 2014 AEJMC conference , which took place in my hometown of Montreal. For example, a team of graduates conducted a research study on Fortune companies and their application of CSR (corporate social responsibility) on Facebook. There seems to be a bridge missing between the two.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Stern + Associates

FEBRUARY 16, 2024

From their height in 2020 and 2021, corporate diversity, equity and inclusion (DEI) initiatives have seen a fall from prominence. What this says is that executives continue to see DEI as important, not just for ethical or reputational reasons but for concrete business reasons.

Communications 133

Communications Ethics Corporate Conference 133

Stuart Bruce

MARCH 10, 2014

Business Conference Speaking corporate communications PR strategy public relations Reputation Management Self Promotion PR' You can participate and follow it online at. I’m also leading a second panel on ‘New business in new media environment or new media for new technologies/startups?’.

Communications 121

Communications Conference Corporate Reputation 121

Stern + Associates

MAY 22, 2024

Nonprofits depend on partnerships with leading companies, foundations and wealthy individuals who are influenced not just by general reputation but by in-person meetings at leading events. In fact, a corporate communications plan is crucial to build a stronger brand – for you or your company.

Nonprofit 119

Nonprofit Strategy Communications Conference 119

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like business books can serve as a strong visibility platform and a route to new opportunities like conference speaking gigs and contributor positions. Consistency and quality are key when building a reputation as an industry authority. The CEO succeeds in creating his personal brand, exuding a smart but down to earth persona.

Case Study 178

Case Study SEO Film Video 178

NewsWhip

FEBRUARY 19, 2021

I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. Aggressively adapting to this future is going to be a requirement for these professionals to maintain their responsibility for reputation strategy – and their professional relevance. .

Reputation 88

Reputation Social Media Reddit Media 88

ImPRessions - Crenshaw Communications

JULY 16, 2019

From major corporations, to airlines and hospitals, data protection is paramount. Soon they will start speaking at conferences , and opining on cyber sec topics in major publications. It’s not just a matter of the disruption of operations, of course; there’s often a reputational impact that can linger for years.

Company 213

Company Case Study Airlines Study 213

PRSay

MARCH 6, 2020

Keeping your employees, clients and customers informed will help keep the focus on what’s currently happening and allow you to tailor your strategy as new developments occur, such as changing work-from-home policies or curtailing nonessential business travel — steps that corporations from Facebook to Microsoft have already taken.

Communications 212

Communications Employee Crisis Policies 212

Stuart Bruce

JUNE 24, 2016

Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change. We are change agents and are desperately need to forge the new relationships we need and the old ones that need to be maintained.

Public Affairs 94

Public Affairs Corporate Publicity Communications 94

Melissa Agnes

APRIL 30, 2015

I certainly see a few things – and not only the decision to launch such a complete and utter communications fail, but the fact that this campaign was launched in the first place reveals a lot about Bud Light’s – and their agency’s, if they had help from one – corporate culture.

How To 183

How To Marketing Crisis Crisis Management 183

PRSay

MAY 16, 2018

Warren Buffett famously said, “It takes 20 years to build a reputation and five minutes to ruin it.”. They presented this research during a panel discussion at the Institute for Public Relations’ (IPR) Bridge Conference in Washington, D.C. However, reputation management is more than a CEO responsibility.

Communications 119

Communications Public Affairs Crisis Communications Reputation 119

Reputation Us

OCTOBER 4, 2021

And how can you do so in a way that enhances, advances and protects your reputation? Identify issues most likely to align with, or impact, your business strategy and corporate culture. This can affect your employees, customers and community—and your own reputation. Should you take a stand as a company? Political Pressure.

Reputation 78

Reputation Employee Crisis Management Government 78

Reputation Us

OCTOBER 4, 2021

And how can you do so in a way that enhances, advances and protects your reputation? Identify issues most likely to align with, or impact, your business strategy and corporate culture. This can affect your employees, customers and community—and your own reputation. Should you take a stand as a company? Political Pressure.

Reputation 78

Reputation Employee Crisis Management Government 78

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

Communications 121

Communications Case Study Training Reputation 121

PRSay

MARCH 9, 2017

Do you really want someone known as @shroomy0021 managing your corporate communications? It was five and a half hours before a news conference was held. Then force the leadership team to conduct several news conferences during the drill to test their ability as spokespeople. Within minutes he posted a video to the web.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Stephen Waddington

JULY 16, 2021

Physical events cancelled during lockdown shifted online as COVID-19 disrupted conferences, meetings, training sessions and workshops. Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. This is likely to be an issue on the corporate agenda for the next decade.

Publicity 199

Publicity Government Employee Crisis 199

Stuart Bruce

SEPTEMBER 30, 2014

’ was the question at the recent CIPR Corporate and Finance’s group seminar. The CEO’s office, public relations and corporate communications, human resources, marketing, legal and regulatory etc all need to be aware of and ‘owning’ their part of social media. ‘Should the C-suite tweet?’

Social Media 150

Social Media Twitter Radio Sports 150