Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. As the conference and awards manager, I am tasked with helping our high-growth tech clients build speakers’ bureaus. Success breeds success.

B2B 334

B2B Company Case Study Conference 334

Business Wire

MARCH 18, 2021

And, I must say, it’s one of the best virtual conferences I’ve attended so far! COPA is organized by Masthead Magazine (under North Island Publishing) and showcases the best of the Canadian online media scope. The COPA 2020 Party was initially set to be held in November 2020.

Blogging 386

Blogging Conference Strategy Media 386

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 147

Journalism Media Relations Report Media 147

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. She will be media neutral. c) Donald Steel. Too many PR people of today have forgotten.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. Check out these 10 newsletters every PR pro should read. PR News: The Skinny. PR Daily News Feed. Digiday 5 Things to Know.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Bianchi Biz Blog

NOVEMBER 12, 2020

It’s no secret that the COVID-19 pandemic is causing many companies and organizations to shift from holding in-person news conferences to conducting online virtual press conferences on platforms such as GoToWebinar, Webex, Zoom or Microsoft Teams. The post 7 Tips for Virtual Press Conference Presenters appeared first on Bianchi PR.

Conference 89

Conference Energy Hotels Video 89

Remote PR Jobs

JULY 19, 2024

Networking Events and Conferences Attending industry-specific networking events and conferences is a highly effective way to connect with potential clients. Key Associations: Public Relations Society of America (PRSA): This leading organization offers networking events, professional development opportunities, and a job board.

Case Study 227

Case Study Conference Local Trade Shows 227

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

On the positive side, something the client has overlooked or takes for granted could be useful information for media relations or storytelling. In media relations, timing is everything. I t’s important to be transparent with the PR agency about the good and bad. Be Responsive.

Agency 310

Agency Measurement Meeting Reputation 310

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

5W PR

NOVEMBER 12, 2024

By weaving compelling narratives, securing media coverage, and organizing targeted events, PR professionals can generate significant buzz around a new product or service, capturing the interest of potential customers and industry influencers. 

Product Launch 78

Product Launch B2B Industry Case Study 78

Bianchi Biz Blog

OCTOBER 17, 2024

That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES ®. The conference explored the future of connected mobility through six sessions that covered key areas of connected-vehicle technology over two days. Overwhelming.

Technology 96

Technology Automotive Mobile Software 96

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

Use cybersecurity conferences and panels. Cybersecurity changes all the time, and more than nearly any other tech category, it offers a robust stream of industry conferences and meetings. When conducting outreach for cybersecurity conferences, it’s not enough to simply offer a knowledgeable spokesperson for a panel or keynote.

Privacy 294

Privacy Media Telecommunications Conference 294

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Crisis Communications Reputation 370

Marketwired

JANUARY 8, 2016

This makes media relations that much more important in the 21 st century. Before social media, and in some senses the internet, reaching out to the media by phone and scheduling a press conference could deal with a crisis situation. broadcast, or for the paper.

Media Relations 100

Media Relations Media Crisis Pitching 100

Bianchi Biz Blog

OCTOBER 15, 2020

COVID-19 has certainly changed the way business-to-business (B2B) public relations and media relations is now conducted. It is through helping and supporting that we will continue to foster existing relationships with media, as well as develop those important new relationships, too. As always, we welcome your feedback.

Media Relations 75

Media Relations B2B Media Conference 75

PRSay

FEBRUARY 21, 2020

However, during a recent Spring Training press conference , Crane couldn’t get his story straight. One clear sign the Astros weren’t committed to a proper apology was their Spring Training press conference, which seemed poorly planned. A press conference should give the media something of value.

Conference 202

Conference Training Small Business Leadership 202

ImPRessions - Crenshaw Communications

JANUARY 11, 2019

And media are naturally skeptical about thirsty PR and comms people. So how can tech brands build lasting bonds with media today? 5 tips for stronger media relations. Real media relationships take time and effort. See this earlier article on how to avoid media relations mistakes. Play the long game.

Media 253

Media Pitching Report Media Relations 253

Shift Communications

JANUARY 18, 2018

Morgan Healthcare Conference (one of the biggest healthcare industry events), including STAT News’s daily “Read Outs,” which took place just a few blocks away from our office. Here are some ways how to build great media relations with relevant press: Check out Recent Coverage. Caela Shay. Account Executive, Healthcare .

Media Relations 76

Media Relations Healthcare Media Hotels 76

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2020

In a pre-COVID world, this feature would have been great to use during industry conferences and events. Share clips from virtual conferences with short soundbites of high-impact statements from business leaders. Here are five ways to incorporate LinkedIn stories into yours.

LinkedIn 310

LinkedIn Instagram Conference B2B 310

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

And public relations in particular simply doesn’t lend itself to sudden starts and stops. Media relations results can lag activity by three months or more. And I’d argue that no marketing function confers the credibility and SEO impact of earned media. No amount of paid advertising can buy trust.

Comparison 296

Comparison Advertising Advertising Reputation 296

Bianchi Biz Blog

JANUARY 23, 2025

Event and conference knowledge: With many events, conferences and sponsorship opportunities available, and more popping up every week, its almost impossible for someone without industry experience to know which offers the best return on investment.

Automotive 97

Automotive Agency How To Conference 97

PRSay

JUNE 7, 2018

Recently I spoke about media pitching at a conference where many of the speakers were journalists. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. How is this possible?

Media Relations 94

Media Relations Pitching Media Conference 94

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! Identify a mix of activities—such as the regular reading of industry blogs and the latest PR and business books— with online courses, and industry conferences that provide the opportunity to learn as you expand your network. You can find her on Twitter and LinkedIn.

Travel 281

Travel Technology Conference LinkedIn 281

Business Wire

AUGUST 9, 2017

SXSW PanelPicker allows users to propose which panels they’d like to see take place at the upcoming SXSW conference. Always at the technological forefront, and keeping a strong connection with the audience that helped transform what the conference/festival is today, SXSW continues to place the keys to the kingdom in the public’s hands.

Conference 166

Conference Technology Mobile Analytics 166

5W PR

OCTOBER 14, 2024

Generating media coverage in industry publications, trade journals, and general news outlets allows companies to reach a broader audience and position themselves as thought leaders. Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure.

B2B 78

B2B Company Publicity Media Training 78

Stern + Associates

MAY 4, 2017

Today’s PR pros have numerous tools at our disposal – from social media to blogs, media relations to conference outreach – to ensure our organization’s (and those of our clients). The post Media vs. Conference Relations: What to Know for Your Next Communication Plan appeared first on Stern Strategy Group.

Conference 67

Conference Communications Media Groups 67

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2019

Here are some examples of times when I broke the PR agency or media relations “rules” and was rewarded. Many people rely on a high-quality conference setup and their mobile phones for text and social media communication. The same is true in media relations. Brevity is generally a good idea.

Pitching 197

Pitching Conference Internal International 197

ISEBOX

JULY 29, 2015

Media relations professionals are the primary line of communication between your organization and the media – and, by extension, your customers. These publications are the basis of your brand and they must be developed with a goal to outreach journalists and media reps. Will the media be entertained?

Media Relations 70

Media Relations Media Financial Reputation 70

5W PR

MARCH 10, 2025

While Instagram and YouTube might work well for reaching parents, educational publications and conferences can better target teachers and school administrators. Targeting the Right Channels Different communication channels reach different audiences effectively.

Strategy 78

Strategy Education Video Storytelling 78

Stern + Associates

SEPTEMBER 28, 2023

When it comes to designing and executing communications strategies for B2B tech companies, we have numerous tools at our disposal – from social media , podcasts and blogs to media relations and influencer programs and more – to ensure your messages repeatedly reach target audiences. So, why are conferences necessary?

Conference 62

Conference B2B Company Strategy 62

MaccaPR

MAY 23, 2016

Whether you’re a healthcare marketer or not, here’s an inside look at what any communicator could take away from the Conference: Breaking Down the Complex. Relying on Traditional Media Relations Tactics. Having the media on your side can be especially important when dealing with a crisis situation. November 3, 2015.

Conference 80

Conference Healthcare Marketing Crisis 80

5W PR

JANUARY 14, 2025

However, navigating the media landscape in niche tech requires a strategic and nuanced approach. Deeply Understand the Niche and Target Audience The foundation of any successful media relations campaign lies in a profound understanding of the company’s niche and target audience. Share relevant industry news and insights.

How To 78

How To Media Case Study Technology 78

Critical Mention

OCTOBER 25, 2021

The second season ended in thrilling fashion, with Kendall Roy, Logan’s son, double-crossing his father in a shocking press conference where he was supposed to take the fall for a company scandal, but instead implicated his father in the scandal and a host of cover-ups and illegal activity.

Media 162

Media Fashion Television Radio 162

Stern + Associates

MAY 22, 2024

Media relations are especially important in expanding the circle of visibility and emotional connection. But to achieve media results, you need not just a compelling story but a demonstrable plan of action and record of success. You’re not competing on cost or efficiency but on emotional connection.

Nonprofit 119

Nonprofit Strategy Communications Conference 119

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, why wait to pass on a few additional instructions to conference coordinators on sponsorship partnerships when you can easily just give them a call? And sometimes there really isn’t a better option for closing the loop on a project than hopping on the phone.

SEO 333

SEO Analysis Meeting Travel 333