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How to Turn a PR Crisis into a Brand Opportunity

5W PR

A public relations crisis can strike any organization at any time, threatening to erode hard-earned trust, damage its brand reputation, and even jeopardize its very existence. However, a crisis doesn’t have to be a death knell. Engage in constructive conversations, even when faced with criticism.

Crisis 78
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Teaching Crisis Communication: Embracing the Research to Practice Model

Melissa Agnes

I had a chance to be on Melissa’s podcast a few weeks ago to talk about some of the trends and challenges professors who are teaching crisis communications are facing today. Teaching a crisis class is not only an exciting opportunity for any professor to have (especially this one), it can be daunting to some as well. Why do I say this?

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How CEOs Should Use Data In A PR Crisis

Onclusive

A crisis can be one of the most difficult situations in a CEO’s career. Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. A tale of two CEOs. Source: AirPR Software.

Crisis 191
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Integrating PR Strategies into Your Digital Marketing Plan for Maximum Impact

5W PR

Show appreciation for positive feedback and address negative feedback constructively. Crisis Management Planning Identify potential crisis scenarios and develop a plan for response. Designate a crisis communication team to handle media inquiries and public statements.

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To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

Organizations are only as strong as how they respond in moments of crisis. This myopic mindset can shut out constructive feedback and imperil organizations — making it imperative to identify shortfalls in a crisis response plan before its flawed protocols become embedded in every level of the organization.

Crisis 164
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A roadmap to impactful collaboration with your PR agency

Onclusive

Today we’re reviewing the next steps after choosing an agency partner: onboarding your account team, establishing the optimal scope and budget, setting goals, measuring and reporting on KPIs, and creating structures for an ongoing review and planning cycle. media relations, crisis management, social media, etc.)

Agency 51
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5 PR Mistakes And What To Learn From Them

ImPRessions - Crenshaw Communications

With a live broadcast interview, all one can do is use it as a “teachable moment” for the team, offer constructive criticism and devise ways to improve for the next time. Inadequate PR outcomes measurement. Nonexistent or outdated crisis communications planning.

Skype 170