Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I recently participated on a tech committee to help construct a survey for educators.

Skype 150

Skype Industry Storytelling Interviews 150

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Couch Control: Measurement Therapy for PR Pros. Why: “And that is what is key in smart PR measurement: making sense of the data for your particular situation… because it is unique.

Conference 40

Conference Internal International Leadership 40

Critical Mention

JULY 15, 2020

Our focus remains on providing our customers with the best user experience possible, which is why we decided to construct a purpose-built Media Contact Database from the ground up,” said Critical Mention’s CEO and President Don Yount. “I About Critical Mention.

Media 108

Media Radio Television Engineering 108

Practical Law Construction

OCTOBER 12, 2022

Therefore, I don’t really remember life without the AA 1996, just like it is really hard these days to remember life without the Construction Act 1996! In fact, the very first case I worked on was a pre-Act arbitration that had started some years before, and rumbled on for several more. Climate change.

Construction 97

Construction Telecommunications Privacy Travel 97

Stephen Waddington

AUGUST 19, 2019

Learning a craft and taking a positive outlook to constructive feedback Learning doesn’t stop when you graduate. International working, being always on, and a 24/7 economy are the drivers for employers. Align yourself to that outcome and measure yourself against that metric. It's an important life transition.

Comparison 102

Comparison Employee Privacy Construction 102

PR in High Definition

MARCH 24, 2021

However, many people find the brutal truth intensely painful and can’t find anything constructive in the criticism or conversation. How do you measure the depth of a void? Some of us thrive in these situations, as it gives us a reason and a way to improve and better ourselves. The criticism spurs some on to a greater future.

Reputation 107

Reputation Construction Employee Measurement 107

Landis PR

DECEMBER 11, 2023

Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.) Photo courtesy of Pixabay 1. Use analytics to track engagement, reach, and conversion.

Strategy 59

Strategy Company Communications Construction 59

Practical Law Construction

JANUARY 17, 2023

Instead, here are some other things I’d like to see: An increased sign up to and adoption of the conflict avoidance pledge and similar measures, and the use of experienced dispute resolvers to avoid what we all know are formal, expensive and relationship-harming dispute resolution procedures (I am an ambassador after all!).

Construction 52

Construction International Internal Training 52

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Practical Law Construction

NOVEMBER 2, 2022

In recent years there has been recognition within the UK construction industry of the importance of the reduction of carbon emissions. Instead, digital technology is predominantly used to measure and reduce energy needs and costs and analyse renewable energy options. Embodied carbon and limited use of digital tools.

Report 52

Report Construction Energy Real Estate 52

Buzzstream

MARCH 13, 2024

In contrast, traditional PR has broader metrics to measure public perception and sentiment. Internal Datasets. Brands can measure the impact of digital PR via referral traffic, determining how many leads and corresponding sales came from that traffic. So, with so many potential benefits, how is success measured?

Digital PR 71

Digital PR Construction Case Study SEO 71

PR Conversations

NOVEMBER 20, 2014

Personally I feel the tendency to state that public relations practice (including internal communications) is better today than in the past is a mistake as much earlier wisdom seems to have not only been lost, but denied by this stance. As such it enables consideration of this specialism across a period of 65 years.

Employee 77

Employee How To Internal International 77

Practical Law Construction

FEBRUARY 10, 2021

If the Brexit deal, ongoing Covid-19 developments and updates on the Building Safety Bill and the Corporate Insolvency and Governance Act isn’t enough to keep those in the construction industry on their toes, the latest guidance from HMRC is that the VAT reverse charge on construction services will commence from 1 March 2021.

Construction 52

Construction Corporate Policies Industry 52

Practical Law Construction

JUNE 24, 2021

The case will be of general interest to practitioners, in particular those whose practice incorporates construction or shipping work, where standard forms are commonplace. The dispute in Septo concerned the terms of an international fuel oil sale contract. Septo Trading Inc v Tintrade Ltd. Consider the effect of the standard form term.

Print 75

Print Construction Transportation Banking 75

Maxim Behar

FEBRUARY 15, 2025

Maxim: If we set aside specific individuals, I would say that politicians' language is often too emotional and geared towards provocation rather than being constructive. What measures are necessary? I believe that the government should clearly explain to citizens why certain economic measures are necessary.

Policies 52

Policies Government Construction Retail 52

Practical Law Construction

NOVEMBER 17, 2020

Cash-flow management remains one of the main problem areas in construction and engineering projects. The construction and engineering sector is not alone in needing to ensure that the cascade of cash for goods and services runs smoothly through a procurement chain. Some background. Different approaches.

Construction 52

Construction Engineering International Internal 52

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Rob Six, Senior Vice President of Corporate Communications, Roll International. Every piece of content has to thoughtfully constructed and delivered. Daniel Lemin, President, One Good Brand.

Content Marketing 100

Content Marketing Facebook Groups Reputation 100

Practical Law Construction

MAY 5, 2021

Since the Grenfell tragedy in June 2017, the government has introduced (and is in the process of introducing) various measures in an attempt to minimise fire safety risk in high rise residential buildings. This tax on developers is but one part of these measures. What is being proposed? Joint ventures.

Government 52

Government Corporate Groups Construction 52

Buzzstream

MARCH 5, 2025

Lean into city rivalries When I was with Siege Media, I created a piece for a construction client in which we surveyed people to see if they could distinguish a city based on its skyline. For instance, with the construction client, we could have really leaned into more US city rivalries, like NYC vs. Boston or Houston vs. Dallas.

Digital PR 62

Digital PR Pitching Study Google 62

PR 20/20

DECEMBER 6, 2018

internal marketing team, executive team, chamber of commerce, trade organizations, non-profit boards). Measurable: Quantifiable, and a strong indicator of progress. Construct a campaign sandbox. Hackathons are designed to be executed as workshops in as little as one hour, and ideally no longer than a full day. pre-event).

Marketing 55

Marketing Resources eBook Construction 55

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

Waxing UnLyrical

SEPTEMBER 26, 2010

Why: As the author says, “coffee as an international social phenomenon is severely underrated.&# Why: Rather than imposing a definition of “God,&# the author explains her construct. Why: Regardless of whether you believe in a higher power or not, it will should leave you thinking. It’s a good read.

Measurement 40

Measurement Tourism Creativity Twitter 40

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. I could probably construct half a dozen or so propositions. I think you’re right about making public relations measurement and evaluation more interesting. This is curious when there are so many obvious connections.

Publicity 46

Publicity Storytelling Study Journalism 46

Buzzstream

OCTOBER 23, 2024

Advocate for and get those things approved internally, because you can position it with an understanding of what’s actually valuable to the company. So, having this ongoing big picture in your communications with the client seems to be the way to get everybody on the same page—not just your own internal team.

SEO 62

SEO Study Brand Branding 62

PR 20/20

NOVEMBER 29, 2022

Every marketing plan should start with an honest internal marketing assessment. Internal brand surveys. If your expectations exceed your internal capabilities and capacity, then this also is the ideal time to evaluate outsourcing options. Step 10: Construct the campaign center. Step 1: Complete a marketing assessment.

Marketing 52

Marketing Analytics eBook System 52

Ethical Voices

JANUARY 22, 2024

If the potential client doesn’t adhere to that, it is certainly an easy decision internally, but then externally, you’ve got to help bring everyone else along, you’ve got to help educate to it. In 2017, we launched what’s now called The Trust Transformation as an internal training program for employees today.

Ethics 79

Ethics How To Training Employee 79

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. However, if they’re an interior design company, a banking app, a property brand, a construction company etc.

Digital PR 170

Digital PR Industry Strategy Film 170

Maxim Behar

MARCH 11, 2021

On the one hand, there should only be one hotel on a beach area and on the other hand, there should not be a hotel with more than two floors, i.e. only low-rise construction is allowed. Host: However, some restrictive measures will have to be observed upon arrival on the island. This undoubtedly offers impressive tourism conditions.

Tourism 52

Tourism Government Hotels Travel 52

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. I could probably construct half a dozen or so propositions. I think you’re right about making public relations measurement and evaluation more interesting. This is curious when there are so many obvious connections.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. I could probably construct half a dozen or so propositions. I think you’re right about making public relations measurement and evaluation more interesting. This is curious when there are so many obvious connections.

Publicity 40

Publicity Storytelling Study Journalism 40

Maxim Behar

JUNE 12, 2024

The second feature is that for the first time in the entire history of media existence – since the Gutenberg era – media are measurable, and you can measure with great accuracy how many people have seen your post, how many have liked it, shared it, hated it, or commented on it. That is, the media are super interactive.

Ethics 69

Ethics Social Media Travel Writing 69

PR 20/20

DECEMBER 10, 2019

Here are some filters to consider for your marketing technologies: Filter out internal IP addresses (Google “What is my IP address?”). Measurable: Assign a metric to the goal. Constructing your dashboards. Construct a hypothesis. At PR 20/20, we are obsessive about measurement and performance. sites.com).

Report 52

Report How To Marketing Analytics 52

Doctor Spin

NOVEMBER 16, 2023

This measure is based on mental capacity (genetics, epigenetics, and neuroplasticity). Suggesting that knowledge is constructed from experiences and ideas. Just as practising a musical instrument leads to proficiency, repeatedly engaging with a concept or activity is key to truly learning and internalizing it. Clear thinking.

eBook 52

eBook Analysis System Data 52

Stephen Waddington

MARCH 15, 2021

You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

Communications Conversations

OCTOBER 25, 2018

Internally, I’m having less and less of the conversation with my work colleagues defending social as not a free medium. Brands are continuing to hone their internal social media processes as they continue to mature. Socially mature organizations have been able to set up KPIs and measure ROI on social efforts.

Social Media 89

Social Media Trends Media Instagram 89

Landis PR

MARCH 3, 2025

Proactive Measures: Crisis preparedness planning Develop and rehearse a crisis management plan that outlines roles, responsibilities and key messages. Reactive Measures: Swift acknowledgment Be alert and address issues as soon as they arise. Prepare your team for constructive criticism and learn from the feedback.

How To 59

How To Crisis Construction Crisis Management 59

Practical Law Construction

NOVEMBER 1, 2021

The professional may be able to discharge this high burden by showing that internal measures are in place that will prevent disclosure, such as an information barrier, so as effectively to create a firm within a firm. SCL was giving advice to the respondent concerning the design and construction of the petrochemical plant.

Insurance 52

Insurance Insurance Construction Policies 52