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Measurement, Analytics a Hot Skill

The Proactive Report

Just this last week there were several articles in the news about the value of measurement and analytics. The business world is (rightly) enamored by analytics, set on using their predictive value to construct a strategy, increase profitability and bolster bottom-line growth. The PR Measurement course launches April 4, 2018.

Analytics 100
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Teaching Crisis Communication: Embracing the Research to Practice Model

Melissa Agnes

They are the ones who provide students with real-time situations and simulations , hands on experience with hypothetical scenarios, and ask students to propose and write up a crisis communication proposal or playbook. So the question is: Which one is better to adapt for a crisis communication class? My answer: you have to do both.

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PR Professional’s Guide to Content Marketing

5W PR

Some sources found to be valuable for generating content marketing ideas, include: Document customer’s responses and questions and respond to their posts or write e-books responding to their questions. Construct different content applicable to each stage of the consumer’s purchase decision process. Write content in response.

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How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

for technology companies) Social media management Storytelling, content marketing and copywriting Press release writing and distribution Speech writing PR event planning Market research Media training. Before you contact them, write down a list of specific questions to ask that will help you evaluate your finalists.

Agency 195
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Tips for Working with Millennial Media Outlets

Business Wire

Business Insider ’s Tanza Loudenback said that modern media outlets are less structured which gives reporters more flexibility for writing stories that readers want. If we don’t want to write it, no one’s going to want to read it,” Loudenback said. She said they’re also more respectful of readers’ time. “If

Reddit 160
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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. But there’s no need to fear data!

Analytics 170
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AP Style in Public Relations: Top Five Tips for Press Releases

Landis PR

Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide. Additional Writing Resources: Grammar Girl – Quick and Dirty Writing Tips. By Diana G.

Publicity 111