The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

Marketwired

MARCH 10, 2016

Content marketing is no longer optional as part of an overall digital marketing plan. What’s important to look at now is whether your content is connecting in the right way. In some cases, this means looking at the theme of the content, but it can be just as beneficial to look at the format of the content.

Viral 116

Viral Banking Content Marketing Video 116

Cision

APRIL 12, 2016

Their campaign was highly successful, although the content hardly mentioned Dove in the videos. Create a strong content marketing plan. Just creating content, whether textual or visual, is not enough if it does not resonate with your audience. You should also consider what types of content your audience consumes.

Infographics 120

Infographics eBook Content Marketing Video 120

Contently - Strategy

OCTOBER 9, 2019

The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients. The empathy marketing problem. According to the Content Marketing Institute’s 2019 B2B Research report, just 42 percent of B2B marketers talk to clients as part of their research.

How To 104

How To Marketing B2B Exercises 104

Cision

JULY 7, 2015

They’re seeking the latest exercises and health tips for a summer-ready body. And remember—consumers are more informed than ever. Lucy Hitz , content marketing producer at Simply Measured, says, “Creating place boards for your business is similar to building up your visual content on Pinterest.

Pinterest 120

Pinterest Measurement Exercises Travel 120

Sword and the Script

SEPTEMBER 2, 2014

Steve has long been a believer “content marketing” even before the phrase gained the popularity it has today. The content marketing hype-cycle helped alert those asleep at the wheel that this was a requirement for doing business in an information (Google) age. I joined as vice president of marketing.

Content Marketing 114

Content Marketing Mobile Google Web 114

Sword and the Script

JUNE 26, 2018

Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores. Podcasts, indeed audio, may represent the last slice of (mostly) undivided attention available in marketing.

Marketing 108

Marketing B2B Interviews Content Marketing 108

Cision

JULY 29, 2015

Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)? A: Audio content is incredibly intimate: you’re whispering into someone’s ear. They’re listening to you while they exercise or drive to work. Is it strictly content marketing? Some people don’t read long blog posts.

Interviews 120

Interviews Comparison Video Exercises 120

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. Can your agency bring big ideas and execute? Talk to Us !

eBook 76

eBook Exercises Employee SEO 76

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. million for their content marketing budgets in 2019, per Contently research.

Financial 108

Financial Industry Report Insurance 108

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. The exercise is a useful reflection on what happened over the course of this past year. Research and surveys are the most valuable content in B2B. Email subscribers are essential for content marketing success . PR measurement.

B2B 148

B2B Marketing Survey Software 148

Buzzstream

SEPTEMBER 3, 2024

According to Rich DeMuro, Tech Reporter for KTLA Los Angeles , the perfect pitch contains “ stories that are sellable to my audience of consumer folks – regular people like moms and older folks – that will make life better, easier, and most of all – stuff that is readily available and affordable.” However, you can take this one step further.

Pitching 126

Pitching How To Digital PR Data 126

Contently - Strategy

APRIL 6, 2023

The good news is that if you’re willing to invest the effort, the result will yield a powerful tool in your content toolbox. Marketers base these personas on research and data about their actual consumers and use them to understand their needs, pain points, goals, and behaviors. What Is a Buyer Persona?

Survey 132

Survey Data Interviews Reddit 132

Sword and the Script

AUGUST 5, 2014

In the book Epic Content Marketing , author Joe Pulizzi offers four broad categories for evaluation: Consumption, shares, leads and sales. Consumer oriented PR should have an even easier time taking these measurements. If you enjoyed this post, you might also like: Content Marketing *is* PR . Consumption.

Measurement 129

Measurement Analytics Tools Survey 129

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Consumers crave genuine connections and are drawn to brands and personalities that share their values and beliefs. Think of the brands you deal with daily.

Crisis 85

Crisis Airlines Social Media Crisis Communications 85

PR 20/20

DECEMBER 6, 2016

Siri and Alexa are two examples of consumer technologies that combine NLG and NLP. Related: The Marketer’s Guide to Artificial Intelligence Terminology. So, will artificial intelligence automate content creation? The answer is: right now, it depends on the content. It’s not your typical creative writing exercise.

Content Marketing 40

Content Marketing Marketing System Technology 40

Buzzstream

JANUARY 8, 2025

If you are unfamiliar, Clearlink is a marketing agency that owns and operates several consumer comparison web properties like Highspeedinternet.com and Reviews.com. Promote Creative Thinking Practice creative thinking by challenging your team (or yourself) with exercises that connect seemingly unrelated ideas.

Digital PR 62

Digital PR Google Comparison SEO 62

Burrelles Fresh Ideas

OCTOBER 3, 2023

This phenomenon prompts critical discussions about the pros and cons of this digital marketing strategy, showcasing the enduring influence of youthful voices in consumer behavior. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

Brand 83

Brand Branding Marketing Ethics 83

PR 20/20

OCTOBER 26, 2022

For years, Marcus Sheridan’s book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , has been the foundation of countless successful content marketing programs. Simply put, trust is the one and only thing that binds consumers to businesses.

Content Marketing 52

Content Marketing Resources Guidelines Exercises 52

Communications Conversations

JULY 19, 2018

But I see this as a positive, as it forces me to exercise and strengthen my influencer muscle like never before. You have big opinions in the content marketing world–I’ve seen you share some pretty interesting viewpoints on LinkedIn (and I’ve agreed with many of them). That’s content marketing.

Social Media 60

Social Media Media B2B Content Marketing 60

Sword and the Script

NOVEMBER 1, 2016

Yet people like her influence consumer spending to the tune of $1.2 Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. A List of Top Influencers. Consistent.

Marketing 60

Marketing Study Survey Content Marketing 60

Sword and the Script

JANUARY 3, 2017

Or experts in direct marketing who could bring the combined experience of many campaigns and testing to bear. They may have more in common with some segments of consumers, but it doesn’t mean that the basics are really different. 4) What is your assessment of this trend toward content marketing ? “In

Journalism 65

Journalism Content Marketing Creativity Leadership 65

PR in High Definition

JUNE 25, 2020

Content – Earlier during the pandemic, you’d be forgiven for thinking content marketing should take a backseat. After all, people don’t want to be marketed to at the moment, right? This excellent guide covers this important communications function during COVID-19 in more detail.

Exercises 71

Exercises Employee Social Media Communications 71

Konnect Agency

APRIL 23, 2021

We used to think we needed to exercise for an hour but have determined 30 minutes will suffice and give back time in our day to do more. Implication for all businesses: Whether you are a gym or consumer packaged goods, convenience is vital. Convenience.

Retail 52

Retail Consumer Exercises Creativity 52

Konnect Agency

APRIL 23, 2021

We used to think we needed to exercise for an hour but have determined 30 minutes will suffice and give back time in our day to do more. Implication for all businesses: Whether you are a gym or consumer packaged goods, convenience is vital. Convenience.

Retail 52

Retail Consumer Exercises Creativity 52

Stephen Waddington

MAY 23, 2018

The market for tools in PR is exploding. A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools. The exercise was highly subjective – hence so is the analysis and interpretation of the data. Today it’s much reduced like local media itself, reflecting changing consumer habits.

Analysis 60

Analysis Technology Tools Exercises 60

PR in High Definition

JUNE 25, 2020

Content – Earlier during the pandemic, you’d be forgiven for thinking content marketing should take a backseat. After all, people don’t want to be marketed to at the moment, right? This excellent guide covers this important communications function during COVID-19 in more detail.

Exercises 62

Exercises Employee Social Media Communications 62

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. Daily intensive exercise. Except for when I exercise, I stopped watching TV. 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners. Plus built-in exercise. It's your choice. #10:

Writing 114

Writing Social Media SEO Blogging 114

Burrelles Fresh Ideas

JUNE 20, 2023

How the industry benefits from user-generated content Brands in the food and beverage industry also leverage user-generated content (UGC) to enhance brand visibility, engage with their audience, and build trust among consumers. UGC is content that another party (who has no affiliation to your brand or business) creates.

Brand 40

Brand Branding Local Instagram 40

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. You need to make sure this exercise stays valuable. Long form blog posts?

How To 60

How To Software System Employee 60