PRSay

MAY 3, 2023

Factors that influence corporate reputation are more complex and varied today than even five years ago. Consumer demands for accountability and transparency are rising, while employee voices have gained influence since the pandemic. According to the study, business performance remains a significant factor in corporate reputation.

Reputation 161

Reputation Corporate Report Employee 161

Bianchi Biz Blog

DECEMBER 5, 2024

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. We are an award-winning creative agency with a track record of success helping national and international brands to grow awareness and build profile.

Radio 83

Radio Sports Marketing Local 83

5W PR

JANUARY 2, 2020

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. Now, corporations are expected – and face a backlash if they fail – to project an image of accessibility and inclusiveness. Making Transparency a Priority.

Corporate 120

Corporate Communications Consumer Community 120

ImPRessions - Crenshaw Communications

MARCH 7, 2018

An insincere or shallow corporate social responsibility program is usually easy to spot, and the public will call BS. If Edward Bernays were working today, he’d need to grapple with our digital news cycle, consumer skepticism, and our collective craving for true engagement. A company’s authentic intentions.

Corporate 189

Corporate Newspapers Government Company 189

Bianchi Biz Blog

JANUARY 16, 2025

David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Business environment in Toronto, Ontario, Canada Toronto is Canadas largest city and is home to the most corporate head offices in the country.

Print 100

Print Marketing Instagram Newspapers 100

Deirdre Breakenridge

AUGUST 26, 2014

In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts. And keep in mind that internal communication departments often provide room for growth as you develop your skills.

Industry 316

Industry Fashion Travel Tourism 316

5W PR

JANUARY 26, 2025

Today’s consumers demand authentic commitment to diversity, inclusion, and social impact from the brands they support. Successful D&I initiatives begin with examining internal practices and culture. This internal engagement creates authentic storytelling opportunities while deepening organizational commitment.

Strategy 78

Strategy Brand Branding Employee 78

PRSay

SEPTEMBER 20, 2019

Fortunately, your corporate communications team can kindle that love. By connecting employees to the company’s core message — and inspiring a belief in the organization’s mission — internal communicators will help create purpose-driven employees. So, how do you incorporate internal communications into your brand marketing strategy?

Internal 137

Internal International Communications Strategy 137

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. International Association of Business Communicators (IABC) World Conference . Public Relations Society of America (PRSA) International Conference. Dates: March 19, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

FEBRUARY 17, 2025

This includes internal messaging for employees, external statements for customers, and responses to media inquiries. Utilizing Multiple Communication Channels Different audiences consume information in different ways. Avoiding corporate jargon and using a human tone can make communications more relatable and trustworthy.

Crisis 78

Crisis Brand Branding Case Study 78

Onclusive

DECEMBER 16, 2020

We will begin seeing more jobs and spending from both businesses and consumers. Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever.

Industry 221

Industry Content Marketing Corporate Analytics 221

Wadds Inc.

SEPTEMBER 29, 2024

A new report examines how the core strategies, structures and capabilities of the corporate affairs function are evolving as companies strive for growth amid disruption and uncertainty. The study investigates the function's role from the perspective of corporate communications leaders and senior management.

Corporate 98

Corporate Reputation Telecommunications Study 98

Agility PR Solutions

NOVEMBER 30, 2023

Corporate social responsibility isn’t what it used to be—along with the usual societal and ethical components that CSR has always measured, new consumer demands regarding Purpose issues like sustainability and ESG, as well as internal and external diversity and inclusion are now metrics of CSR.

Corporate 110

Corporate Company Ethics Internal 110

Bianchi Biz Blog

NOVEMBER 21, 2024

Stéphane Billiet, vice president of We change We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Regarding consumer media, TV is still a strong medium, especially TV Channel M6. That always helps, right?

Marketing 90

Marketing Pinterest Radio Instagram 90

Prowly

DECEMBER 9, 2024

2 CNN International Online Visits per month: 117M Influence score: 91 Contributing journalists: 724 CNN International Online keeps the globe connected with breaking news, in-depth analysis, and cultural stories from every corner of the world. Its a smart pick for decision-makers navigating the fast-paced world of business. #11

Pitching 104

Pitching Sports Analysis Financial 104

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Reputation’s soaring value is good news for PR and corporate communications professionals. In fact, the 2017 U.S.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

PRSay

JUNE 4, 2024

At the corporate level, it looks like the insurance company that offers equal benefits and access to promotions to every employee and that doesn’t just have an LGBTQ ERG, but actually listens to and acts on its recommendations. Ben Finzel is president of RENEW PR in Washington, D.C, an NGLCC-certified LGBT Business Enterprise.

Government 209

Government Employee Insurance Insurance 209

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

ImPRessions - Crenshaw Communications

MAY 8, 2017

As the practice of public relations has changed over the decades, so has its name – morphing from “publicity” and “press office” in the 1920s to broader and more inclusive terms like “public relations,” “public affairs” and “corporate communications.”

Publicity 245

Publicity Public Affairs Agency Corporate 245

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 150

Trends Communications Employee Enterprise 150

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies. But consumer spending has continued to grow. Defensive strategies don’t pay. In a fast recovery, this is a disadvantage.

Comparison 296

Comparison Advertising Advertising Reputation 296

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. It’s time-consuming, and time is the basis for our compensation in most cases. They surveyed 1500 members of a consumer panel and ran focus groups with a subset of them. We’ve embraced the PESO model of content.

SEO 227

SEO Agency Policies Reputation 227

Reputation Us

JULY 13, 2021

Building and retaining a strong reputation continues to rank as one of the top assets in the corporate environment. CORPORATE REPUTATION IMPORTANCE. 50% – Consumers will question a brand’s competency if they have negative reviews ( source ). Let’s start improving your corporate reputation NOW. Thanks Alexa!

Corporate 78

Corporate Reputation Analytics Survey 78

Reputation Us

JULY 13, 2021

Building and retaining a strong reputation continues to rank as one of the top assets in the corporate environment. CORPORATE REPUTATION IMPORTANCE. 50% – Consumers will question a brand’s competency if they have negative reviews ( source ). Let’s start improving your corporate reputation NOW. Thanks Alexa!

Corporate 78

Corporate Reputation Analytics Survey 78

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. An expression of corporate values.

Video 149

Video Case Study Agriculture B2B 149

PRSay

JUNE 15, 2022

Indeed, we’ve entered a new era of expectations for corporate and organizational LGBTQ engagement. Corporate social responsibility that is inclusive of LGBTQ advocacy is no longer just a buzzword; it’s an obligation and an expectation. We’re a growing electorate, consumer base and employee bloc. adult population does as well.

Policies 164

Policies Community Corporate Enterprise 164

ImPRessions - Crenshaw Communications

JULY 6, 2016

B2B executives in professional or technology services have long distinguished themselves by linking their corporate brand to a compelling idea or point of view. But today so-called “thought leadership” is also relevant to consumer product companies. Everything is measurable and measured.

SEO 204

SEO Analytics Measurement B2B 204

Stephen Waddington

FEBRUARY 15, 2022

Such discussions also ignore the role of other business functions within the organisation, such as the integration of sales and marketing, or the way that internal communications and human resources collaborate. There are different priorities for corporate and financial public relations relative to consumer and trade public relations.

Trends 157

Trends Publicity Marketing Case Study 157

Cision

MAY 19, 2017

A few months ago, she was promoted to Vice President at Konnect Agency, where she will work to fortify the agency’s internal growth and provide support for their corporate offices. They are building a genuine story that leads to a more authentic connection between the brand and the consumer. and “So what?”

Consumer 226

Consumer Trends Agency Pitching 226

Reputation Us

JULY 8, 2019

QUESTIONS : Is corporate reputation a focus for your organization in 2020? According to the 2019 DHM Research and ReputationUs study , 93% of consumers say a company’s reputation is important when they choose among products and services of similar quality and price. Corporate value. Employment factors. Performance.

Reputation 133

Reputation Corporate Financial Employee 133

The Proactive Report

FEBRUARY 24, 2017

It’s become an International dial tone, like the internet itself, like your phone service or your AM, FM, and Ham Radio spectrum. Twitter is an essential commodity that benefits the State Department, Open Source Intelligence (NSA, NRO, CIA, FBI), and Corporate Intelligence (NASDAQ, DOW, etc). It could just mean corporate raiding.

Twitter 235

Twitter Customer Service Web Facebook 235

PRSay

MARCH 20, 2020

Brands that overcommunicate with customers end up losing their attention and interest, which is a major reason why consumers unsubscribe to brand emails. The same holds true for internal communications. Let’s say a CEO sends out a company-wide email containing new, critical information.

Communications 218

Communications Employee Video Google 218

Prowly

DECEMBER 17, 2024

Cision is also best suited for corporate in-house PR teams or large PR agencies. Although Meltwater has solidified its position on the market, consumers say it's missing key features needed for an all-in-one PR workflow. It might fall short with understanding small to medium agencies needs which is where Prowly shines.

Comparison 104

Comparison Software Tools Analytics 104

Onclusive

FEBRUARY 14, 2023

Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing. Be an educator   To consumers: It’s one thing to share what your company is doing to meet its environmental commitments, but quite another if you want to be perceived as sincere about creating lasting change.

Reputation 195

Reputation Automotive How To Brand 195

PRSay

MAY 15, 2019

Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. He retired as vice president, communications, Johnson & Johnson Group of Consumer Companies.

Publicity 146

Publicity Privacy Crisis Communications Ethics 146

PRSay

JULY 29, 2022

To see how international communicators reach audiences in this environment, we asked five PR leaders in Latin America for their insights. We face, as individuals and as consumers, an era where people no longer believe in top-down messages,” said Santiago V. Remain relevant. “We

Communications 156

Communications Public Affairs Insurance Insurance 156