Bianchi Biz Blog

DECEMBER 5, 2024

Communications, media and PR market in Ireland On the media front Irish people are spending more time consuming information, but in increasingly fragmented ways. Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media.

Radio 83

Radio Sports Marketing Local 83

Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. Going to be needed for this topic was the number of days it took Jack chap GPT to meet, to reach a I think it was a million or 10 million users or something like that. Darren: Yeah. That’s a place to go.

Creativity 117

Creativity Digital PR Data Pitching 117

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM does not focus on the consumer journey, like many attribution models. The ability to analyze the effectiveness of branding or creative messaging elements. MMM vs. Data Driven Attribution.

Media 221

Media Measurement Analysis Television 221

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2018

Beyond daily emails or calls, an inviolable call or meeting will help move things forward by disciplining both partners to save non-urgent matters for that occasion. Outside the weekly meetings, a shared activity dashboard, regular email and instant-messaging tools like Slack will save back-and-forth. Drown the PR team in documents.

Agency 178

Agency How To Meeting Construction 178

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. Agencies also need to be educated on your internal data, technology platforms, and processes, which can be cumbersome and time-consuming.

Agency 189

Agency Creativity Internal International 189

Deirdre Breakenridge

OCTOBER 3, 2016

We need to look beyond easy and recognize that no software application can supplant our own curiosity and creativity. We’re creating, curating, consuming, and confronting a daily tsunami of information. The machines, the tools of today like the bots and algorithms are no replacement for our brains. It’s daunting.

Data 0

Data Tools Technology Banking 0

Solo PR Pro

MAY 14, 2021

Her immersion into this world of creativity sparked her curiosity for what existed behind the camera lens. The post Spotlight on a Solo PR Pro: Meet Kahshanna Evans appeared first on Solo PR Pro. Originally from Southern California, she had moved to New York City to dabble in the film, television and entertainment industries.

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Meeting Training Study Film 105

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM does not focus on the consumer journey, like many attribution models. MMM vs. Data Driven Attribution. Wondering if your marketing measurement platform fits the bill?

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM does not focus on the consumer journey, like many attribution models. MMM vs. Data Driven Attribution. Wondering if your marketing measurement platform fits the bill?

Media 195

Media Measurement Analysis Television 195

Cision

NOVEMBER 22, 2017

For instance, if your marketing campaign is geared toward young adults, such analytics can help you find ambassadors with a few thousand followers who all meet that criteria. Being creative with how you capture traffic from an organic search is a bit of an investment, but it will give you a much broader range in your micro campaigns.

How To 284

How To Instagram Mobile Video 284

PRSay

JANUARY 11, 2021

Throughout her accomplished career, Linda Thomas Brooks has worked at the intersection of technology, consumer behavior, data analysis and the media, a combination of experience that led to her new role as CEO of PRSA. So, for the time being, the first meetings with her new colleagues will be virtual.

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Energy Journalism Leadership Meeting 183

Sword and the Script

SEPTEMBER 17, 2024

She says the firm is generating new business meetings – and clients – using this approach. They’re searching for it, they’re consuming it and they’re sharing it.” It adds credibility and transparency when you know the people you are meeting or working with know people in common.

B2B 181

B2B Marketing LinkedIn Video 181

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. Further, his work at MCS has led to many successful national and local broadcast media relations campaigns.

Healthcare 266

Healthcare Analytics Agency Trends 266

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers. Along this same line of thinking is consumer education.

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Meeting Automotive Media Technology 77

The Resolution Blog

MAY 11, 2016

We’re on a mission to meet talented PR teams around the world to find out how they do things differently. He built an environment where creativity is a priority and that has continued. Although we’re not the largest office in North America we are leading the way in areas such as integration and creativity.

Creativity 120

Creativity Comparison Consumer Examples 120

Stephen Waddington

JANUARY 13, 2020

You’ll also find templates for your next brand meeting, creative brief and LinkedIn post. The premise of Delusions of Brandeur is that organisations massively overestimate their importance in the lives of consumers. He’s a medical doctor turned creative director and copywriter. I told you that it was a revolutionary text.

Industry 123

Industry Marketing Case Study Creativity 123

Prohibition

JUNE 2, 2023

We’re back this month with another meet the team! Working at Prohibition has enabled me to not only flex my creatives muscles, but also build a wide ranging skillset through working with a diverse client roster. How long have you been at Prohibition? I’ve been at Prohibition for eight months – starting last September.

Meeting 62

Meeting B2B Social Media Agency 62

Prowly

DECEMBER 17, 2024

It's difficult to know which platform can truly meet your needs without days of research, comparisons, and tons of demo calls. Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. We get it, finding the perfect PR tool can be overwhelming. What is Prowly?

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Comparison Software Tools Analytics 104

Cision

AUGUST 18, 2016

But how will you send the right message if you don’t know what consumers want? Imelda Suriato, vice president of Cone Communications, says the consumer needs to be the focus, not the brand. At Cone, my expertise in uncovering these consumer insights will further enhance the agency’s creative campaigns and initiatives.

Nonprofit 120

Nonprofit Analytics Consumer Creativity 120

Contently - Strategy

SEPTEMBER 11, 2024

AI-generated content transcends merely meeting the demand for new visuals; it revolutionizes creative production by quickly generating high-quality, detailed images. This shift reduces what once took hours to minutes without compromising quality, ensuring outputs meet or exceed expectations with precision.

Trends 52

Trends Marketing Strategy Brand 52

Solo PR Pro

JUNE 14, 2022

I learned a ton—there was no money, so I learned to be creative,” Jen explains. Work can easily consume every corner of your life, and that’s why Jen has made balance non-negotiable for herself. The post Spotlight on a Solo PR Pro: Meet Jen Peterson appeared first on Solo PR Pro. Balancing it all.

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Meeting Radio Travel Television 81

Critical Mention

FEBRUARY 22, 2019

AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. Creative skills (26%). Image recognition software (4).

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Marketing Data B2C Big Data 118

Bianchi Biz Blog

SEPTEMBER 26, 2022

As an entrepreneur you never really leave work at the end of the day, but we live in a very creative and inspiring time, so work tends to be a passion for me, too. This meant we had to meet people and build relationships from scratch, too. Meet the Media: Doug Bolduc, Managing Editor at Automotive News Europe.

Meeting 74

Meeting Automotive Media Journalism 74

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

That isn’t true; earned media is generated by hard work, research, and creativity. Meetings are time-consuming, but there’s no better way to check for compatibility. Unrealistic expectations. Some startups think an agency can work miracles without help or input from them.

Pitching 205

Pitching Agency International Internal 205

ImPRessions - Crenshaw Communications

APRIL 14, 2017

This drilling down helped succinctly define the need for a higher percentage of consumer press with a healthy dose of B2B tech, a strategic approach we all agreed upon. The urge to slip in “creative extensions” or other extras like events or social media work, can happen, especially if the language isn’t spelled out clearly.

How To 136

How To Case Study Meeting Examples 136

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. ” Today, it’s a “Creativity” extravaganza, and with good reason.

Agency 120

Agency Creativity Advertising Advertising 120

Remote PR Jobs

FEBRUARY 27, 2022

You can do a prep call, but what really helps executives or other spokespeople get ready for these important meetings is a briefing document, aka a briefing sheet. While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly.

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Writing How To Interviews Pitching 130

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

That may mean flawless execution and robust reporting, but it can also mean it’s time to get creative with fresh thinking and add-ons for Q4 initiatives. Early September is an excellent time for a review to date, as part of a check-in meeting with the client (whether internal or external.) Get an early client check-in.

Retail 136

Retail Creativity Leadership Agency 136

Prohibition

AUGUST 12, 2022

The short series, titled ‘The New Norm&Al Show’, is a play on words to amplify the message to consumers that plant-based diets are now considered the ‘new normal’. A great way to offer valuable advice to consumers and a strong stunt – who doesn’t love free coffee?! We were really big fans of this on!

Consumer 116

Consumer B2C Creativity Social Media 116

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Whether you’re seeking a firm that excels in B2B technology PR, or an agency with international capabilities for consumer brands, consider these tips to help find the right agency for your needs. Look for relevant experience. This is an obvious first step, but it’s worth repeating. Use a simple RFP.

Energy 136

Energy Agency B2B Leadership 136

Cision

MAY 11, 2016

Klick Communications’ campaigns are designed around research and insight into the consumer, rather than focused on one-off media placements. . I’m inspired by their creativity and enthusiasm to deliver results. . It involves being a strong writer, creative and well-spoken. Never, ever burn bridges.

Television 120

Television Travel Tourism Pitching 120

Shift Communications

APRIL 8, 2015

Today’s consumer has more power than ever before. When it comes to marketing communications (marcom), healthcare providers face constantly evolving challenges – particularly in relation to engaging the newly empowered consumer. You should also know what your audience is expecting from you and be prepared to meet those expectations.

Healthcare 60

Healthcare Consumer Customer Service Social Media 60

Cision

SEPTEMBER 22, 2016

I will start by introducing Brunswick Insight to my network of corporate and public affairs contacts as well as others in various industry sectors such as Health & Wellness and Fast Moving Consumer Goods. That marketing analytic created credibility, community and creativity to how metrics can make a story come alive.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Prohibition

APRIL 7, 2020

Each can serve a different purpose and can help to meet your business goals as well as engage your audience if used effectively. There are such a range of options, including live videos and stories, that can be utilised to help meet your business goals. Live video is a great way to interact and engage your audience on social media.

Video 149

Video Social Media Instagram Facebook 149

5W PR

OCTOBER 18, 2018

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) Streaming TV has personal information on the consumer, such as entertainment preference.

Advertising 89

Advertising Advertising B2B Creativity 89

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Livestreams can take on many forms.

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Video Strategy Marketing Instagram 125

The Resolution Blog

MAY 24, 2017

Gold for Most Effective B2B PR campaign for Bright HR and Silver for Most Effective Consumer PR campaign for Silentnight Tell us a bit more about one of the campaigns, what was the objective? We’ll let the AMEC judges tell you that: “We loved the creativity both in the execution, media mix and news hijacking. Congratulations!

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Measurement B2B Google Financial 137