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How AI Is Transforming Storytelling in Modern PR Campaigns

5W PR

Personalization at Scale One of the most significant ways AI is revolutionizing PR storytelling is through hyper-personalization. Unleashing Creativity The fear that AI will replace human creativity is largely unfounded. Unleashing Creativity The fear that AI will replace human creativity is largely unfounded.

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How to Use Digital Storytelling in Non-Alcohol Marketing to Build Brand Loyalty

5W PR

Digital storytelling and alcohol marketing agencies have emerged as a powerful tool, particularly in the non-alcohol marketing space. The Art of Crafting Compelling Narratives At the heart of successful digital storytelling lies the ability to craft narratives that are authentic, emotionally resonant, and relevant to the target audience.

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Social Media Strategies for Alcohol Brands: Staying Compliant and Creative

5W PR

Social media has revolutionized the way alcohol brands connect with consumers. However, navigating the complex regulatory landscape while maintaining creative integrity is a delicate balancing act. Remember, a balance between compliance and creativity is essential to succeed in this dynamic landscape.

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Brands, Here’s How to Captivate Consumers in the Age of Distraction

Cision

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 243
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Can You Teach Creativity? The #PRStudChat Community Shares Insights

Deirdre Breakenridge

With technology advancing, consumer behavior changing and shorter attention spans, it has become increasingly difficult to build relationships. Organizations need communication professionals who have a raised creative quotient. You have to be more creative and innovative in your approach to connect and engage with audiences today.

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5 stellar big-brand food and beverage digital campaigns of 2025, including McDonald’s and Coca-Cola

Agility PR Solutions

In the fast-evolving world of digital marketing, the food and beverage industry has consistently been at the forefront, leveraging creative strategies and innovative technologies to capture the attention of consumers.

Branding 105
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Guest Post: 4 #PR Trends to Look Out for in 2018

Deirdre Breakenridge

Storytelling will become more creative. Today there are a plethora of niche outlets that strive to receive business and consumer attention. In 2018, we will see the rise of more storytelling. More specifically, companies will need to craft more creative stories in order for them to get any attention at all.

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