Prowly

JANUARY 29, 2025

You're struggling to gain insights into customer feedback while competitors thrive. Navigating without a clear grasp of consumer perceptions can lead to missed opportunities. Brand health refers to how well a brand is perceived by consumers. It's covered by key metrics like brand awareness, customer loyalty, and brand sentiment.

Measurement 104

Measurement Brand Branding Analytics 104

Prowly

APRIL 10, 2025

MONITOR ALL RELEVANT BRAND MENTIONS 24/7 Lack of proper brand reputation management - life-based examples Example #1: Balenciaga Source In 2022, Balenciaga faced criticism for an ad campaign featuring children with teddy bears in bondage gear. Outcome: Customers were able to return these too-revealing pants.

Social Media 104

Social Media Reputation How To Media 104

5W PR

OCTOBER 10, 2024

In the competitive realm of hospitality PR plays a crucial role in shaping consumer perceptions. Crafting compelling narratives about a brand’s history, values, and unique selling points connects with consumers on an emotional level. A well-executed PR strategy can elevate a brand from obscurity to a sought-after destination.

Consumer 78

Consumer Brand Branding Crisis Management 78

Cision

JULY 27, 2017

Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. Understanding that the past in no way contributes to how consumers currently see your brand will help you remain nimble in your decision-making process.

Brand 231

Brand Branding Employee Data 231

Remote PR Jobs

JULY 11, 2024

For example, a brand aimed at millennial, tech-savvy consumers might adopt a lighthearted and humorous tone, whereas a company targeting seasoned professionals might use a more formal or straightforward voice. This voice must portray the company’s core values, mission, and overall vibe.

Brand 213

Brand Branding Storytelling Airlines 213

Stuart Bruce

JULY 15, 2014

For example, last autumn, an initiative by British Gas, which is owned by FTSE 100 group Centrica, to use its Twitter account to promote customer service was greeted by hundreds of tweets pouring scorn on the company’s decision to raise energy prices ahead of winter.”.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Prowly

APRIL 10, 2025

For example. USE PROWLY TO JOIN THE CONVERSATION IN REAL TIME Collect online reviews and testimonials After successful customer interactions (such as a completed purchase or a great customer service call), encourage your satisfied clients or customers to leave a review for your business.

Brand 104

Brand Branding How To Measurement 104

Communications Conversations

JUNE 18, 2019

I’ll simplify: When it comes to engagement, Twitter has become a full-on customer service channel managed by the customer service team. And, more and more people are turning to social for customer support. 1 in 3 social media users prefer social media customer care services to telephone or email.

Community 127

Community Twitter Brand Branding 127

Cision

APRIL 3, 2015

See the five factors to consider when developing a word-of-mouth campaign, 10 ways to engage through word-of-mouth marketing and mimic real-life examples of successful word-of-mouth campaigns. With so many brands angling for consumer attention, how can you stand out? 6 Customer Service Insights From Peter Shankman.

Marketing 120

Marketing Customer Service Employee Mobile 120

Shift Communications

APRIL 8, 2015

Today’s consumer has more power than ever before. Tools like social media have enabled everyone to have a louder voice in regards to customer service and brand experiences. Another aspect of audience engagement is customer service. For example, their Hope Lives Here campaign has raised $476.5

Healthcare 60

Healthcare Consumer Customer Service Social Media 60

Stephen Waddington

MAY 9, 2020

Here are some of my favourite examples from my network. You’ll have observed examples for yourself during the COVID-19 crisis. The best responses are rooted in listening, engaging and providing support to customers. Consumers have access to the same media and channels. Image credit: The Bigger Picture. Here's the issue.

Brand 157

Brand Branding Travel Crisis 157

Rock the Status Quo

NOVEMBER 8, 2015

It also supports why a one-size-fits-all approach to customer service is rarely a good idea. . Customer service is a HUGE component of social media, but does it apply to public relations? How can we use OUR OWN customer service experiences to help clients? Kelly Hungerford (@KDHungerford) November 5, 2015.

Social Media 100

Social Media Media Customer Service Resources 100

Cision

MAY 18, 2015

Probably the least exciting aspect of social listening is customer service. You may provide customer service by phone or by email, in great volume or in great scarcity – but social care (customer service on social media) is the primary reason that many social users will engage with brands on social platforms.

Customer Service 120

Customer Service Social Media Analysis Data 120

Critical Mention

NOVEMBER 5, 2019

So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. Share Tweet Share. Until next time!

Social Media 105

Social Media Media Customer Service Radio 105

ImPRessions - Crenshaw Communications

MAY 1, 2018

If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship.

B2B 147

B2B Leadership Customer Service eBook 147

Shift Communications

MAY 22, 2017

Every new channel reduces the friction needed for consumers to get what they want. As a simple example, predictive analytics tell businesses what they need, when, and where. At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. Machine Reading.

Publicity 166

Publicity Analytics Data Advertising 166

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack bar reach health-conscious women, for example. Support sky-high customer expectations.

B2C 120

B2C B2B Software Consumer 120

5W PR

MARCH 22, 2023

However, there are a few strategies companies can use to be of greater value to consumers. Providing excellent products and services at a competitive price also improves customer satisfaction. By partnering with experts in the field, brands can promote their own products and build a loyal customer base.

Healthcare 88

Healthcare Brand Branding Customer Service 88

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. By extension, business customers can also help one another. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job.

B2B 170

B2B Social Media Media Education 170

5W PR

APRIL 18, 2022

Instead of leaving consumers to spread the word about a business, top brands have started to actively encourage customers to share their reviews and experiences. With those efforts, companies build trust with their audiences and make consumers a lot more confident about their purchasing decisions. Social media platforms.

Strategy 88

Strategy Marketing Reputation Survey 88

Sword and the Script

APRIL 23, 2019

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. If the country is divided, you can bet for most companies, their employees and customers are too. Communications is a function of leadership.

Technology 150

Technology Study Communications Survey 150

Cision

MAY 6, 2015

These examples may not be perfect for you… in fact they probably shouldn’t be. Marketing is responsible for X, Customer Service for Y, PR for Z. She gives an example of a PR objective to generate referral business from earned media. tool like Google Analytics. The Ultimate (open-ended) Question. Conclusion.

Engineering 120

Engineering How To Measurement Analytics 120

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. This success may obfuscate another key reason that people choose to interact with brands, particularly on social media: customer care. Conclusion.

Social Media 120

Social Media Facebook Twitter Print 120

Cision

NOVEMBER 16, 2015

You may not know Max Martin, but you probably have heard many of the songs that he has produced: Kelly Clarkson’s “Since U Been Gone,” Jesse J’s “Bang Bang,” Katy Perry’s “Roar,” or Taylor Swift’s “Bad Blood,” just to give a few examples. 54 songs peaked in the top ten.

Resources 120

Resources Measurement Technology Examples 120

Prakkypedia

SEPTEMBER 13, 2020

It’s imperative to get to know customer service staff, the finance team, web team and so on, so that the impact of any PR work can be measured across those different spaces. For example: I’ve had many instances of clients or employers requesting ‘media coverage’ without elaborating on the why.

Measurement 92

Measurement Customer Service Web Course 92

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. If they bring in a new VP of Sales to focus on customer relationships, that is newsworthy.” One example would be having a quote from a new partner, hire, or customer and an executive.

Examples 62

Examples Product Launch Data Report 62

PRSay

DECEMBER 27, 2022

We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. For example, if someone in your organization is quoted in your press release, then include a web link to a high-resolution headshot of that person, along with your organization’s logo.

Trends 128

Trends Pitching Twitter Nonprofit 128

5W PR

JULY 15, 2020

We’ve assembled a list with a few top examples of different types of media kits that may work for a brand: • Media kits for events, such as San Diego Comic Con, need to be focused on day-of details to ensure successful coverage, such as date and time, key speakers, and panels. •

How To 176

How To Media Guidelines Pitching 176

Waxing UnLyrical

JUNE 15, 2011

Consumers value personal, truthful conversation from companies. Take @Comcastcares for example. As a cable company, Comcast is notorious for poor customer service. However, they are able to leverage a personal experience to their Twitter account by humanizing the customer service experience.

Brand 86

Brand Branding Customer Service Twitter 86

Cision

SEPTEMBER 10, 2015

You need to take a step back and assess your goals, as well as your consumers’ goals, and find out how your content marketing can fulfill them both. The entrepreneurial pair were the epitome of innovation (the first to bring food onto commercial airplanes) and customer service (letting their audience’s needs drive their business).

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

Polaris

MAY 5, 2015

What we found with those 19% who did indicate they’d had a positive interaction, it was a customer service interaction,” Ehm said. The upside is brands are managing relationships with current customers. But marketing isn’t just about keeping customers happy. It’s about getting new customers.”. 1: Entertain.

Brand 100

Brand Branding Pinterest YouTube 100

5W PR

JANUARY 26, 2021

Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. A recent Sprout Social poll asked consumers why certain brands stood out among their competitors. 32% added it was the brand’s storytelling. 45% said so.

Tools 88

Tools Product Launch Guidelines Customer Service 88

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. That coverage will also likely lead to more opportunities for the spokesperson: additional interviews, panels and speaking engagements, for example.

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. These include moves to integrate the technology into vehicles, with BMW and Ford , opting to add Alexa, for example. Brands to watch in 2018. Bulletin experiential retail stores for women.

Brand 136

Brand Branding Retail Comparison 136

Sword and the Script

NOVEMBER 19, 2019

The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. JC: I started my career in consumer-packaged goods. This story was integrated into the product design, our customer service infrastructure, and our sales materials.

Storytelling 89

Storytelling Brand Branding Customer Service 89

Deirdre Breakenridge

OCTOBER 20, 2015

I have benefited tremendously through attending my school and other local schools’ PRSSA events and networking with professionals via social media, for example, participating in this awesome #PRStudChat. Doing these things are “time consuming” if you want to think that way. How has your PR education prepared you for your career?

Education 150

Education Course Training Social Media 150

The Hoyt Organization

FEBRUARY 19, 2024

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. This means that one of the first things potential customers will do is look up your business online. For example, you might write: “Thank you, (Reviewer’s Name), for sharing your experience.

Policies 92

Policies Construction Reputation Local 92