Agility PR Solutions

JUNE 19, 2019

Remember when “service with a smile” was hallmark credo for public-facing companies? Customer service has been hailed as the key driver of consumer loyalty, but lately it’s been the most enigmatic challenge facing brand marketers.

Customer Service 94

Customer Service Branding Brand Consumer 94

5W PR

MARCH 8, 2024

Economic uncertainties from the past still affect consumers’ spending habits and their loyalty to brands. Before and during turbulent times, building strong customer relationships is essential and should be based on trust, value, and resilience, not just transactions. Consumers seek brands that offer solutions, not just products.

Consumer 78

Consumer How To Customer Service Policies 78

Agility PR Solutions

MAY 11, 2022

While consumers are open to the benefits of personalization that AI provides, marketers still have work to do to make those interactions feel truly personal and valuable, new research from customer data platform (CDP) industry analysis firm CDP.com reveals.

Consumer 78

Consumer Customer Service Marketing Analysis 78

5W PR

OCTOBER 6, 2023

In the dynamic landscape of modern business, success hinges on the ability to connect with customers and deliver products that meet their needs. Customer feedback has emerged as a valuable resource for guiding product development and shaping public relations strategies.

Consumer 88

Consumer Strategy Case Study Survey 88

5W PR

FEBRUARY 22, 2024

Brands strive to entice consumers to spend with them, and spend more. However, in today’s landscape , simply urging them to spend more is not as effective as 5WPR’s 2024 Consumer Culture Report reveals the majority of consumers would rather save than splurge across a range of industries.

Consumer 78

Consumer Strategy Ethics Customer Service 78

Agility PR Solutions

JANUARY 12, 2023

New research from customer service firm Intercom affirms that the way companies talk to their customers can significantly impact retention and business growth, revealing that three in four consumers say “communication that makes them feel valued” is a top or the most important factor when doing business with a brand.

Consumer 86

Consumer Customer Service Survey Company 86

5W PR

MAY 28, 2020

It has been a few weeks since marketing teams all across the world have started to cover new ground and tackle the new challenges that this pandemic has presented them with. Consumers have clearly shifted to e-commerce, whether that means buying household items or stocking up on groceries. Do You Deliver?

Consumer 88

Consumer Exercises Crisis Customer Service 88

Agility PR Solutions

AUGUST 8, 2022

Even though mobile apps have become the center of people’s everyday lives, many companies are missing an opportunity to deliver customer support in a way that is most helpful to their mobile app customers, according to new research from in-app customer service firm Helpshift.

Consumer 78

Consumer Branding Brand Mobile 78

Agility PR Solutions

SEPTEMBER 6, 2018

As businesses seek to compete on CX, marketers increasingly leverage customer problem resolution to offer a positive brand experience that leads to increased satisfaction and loyalty and potentially, sales. For years, marketers have focused on adding […]. For years, marketers have focused on adding […].

Consumer 60

Consumer Marketing Customer Service Brand 60

5W PR

SEPTEMBER 12, 2024

Benefits of a Strong Brand Recognition Consumers are more likely to trust a familiar brand. Consumers often pay a premium for products or services associated with a strong brand. When consumers readily recognize a brand, they are more inclined to choose it over competitors. It instills confidence and reassurance.

Branding 78

Branding Brand Guidelines Customer Service 78

5W PR

APRIL 18, 2022

While some form of word-of-mouth marketing has always been around, in the last couple of decades, thanks to the rise of various tools, technologies, and platforms, it’s become a lot more sophisticated. With those efforts, companies build trust with their audiences and make consumers a lot more confident about their purchasing decisions.

Strategy 88

Strategy Marketing Reputation Survey 88

Agility PR Solutions

MAY 20, 2021

As we turn our sights to a recovering retail economy, one vestige of the COVID experience will be sticking around for the foreseeable future—customer service is now so important for retailers and marketers that a whopping 90 percent of consumers say they would not shop with a retailer again if they provided bad customer service […].

Retail 78

Retail Customer Service Marketing Consumer 78

Communications Conversations

JUNE 18, 2020

But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. Meanwhile, consumers seem to be screaming that they want better customer service!

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Remote PR Jobs

JULY 11, 2024

In today's saturated market, brands face the challenge of rising above an ever-increasing number of competitors. For example, a brand aimed at millennial, tech-savvy consumers might adopt a lighthearted and humorous tone, whereas a company targeting seasoned professionals might use a more formal or straightforward voice.

Branding 245

Branding Brand Storytelling Airlines 245

Onclusive

JUNE 1, 2023

Yes, that’s right, it’s not just for marketing teams! You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security. This will reveal unmet customer needs.

Strategy 370

Strategy Communications Reputation Measurement 370

Contently - Strategy

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. How content marketing leads to meaningful ROI. It turns out that advice is dead wrong.

Content Marketing 135

Content Marketing Marketing Consumer Strategy 135

Contently - Strategy

JULY 9, 2024

Every content marketer loves the feeling when a content piece climbs the rankings for views, engagement, and, ultimately, conversion. But nowadays, marketers have more reliable ways to choose content topics that are likely to engage customers. What is data-driven content, and why should content marketers create it?

Content Marketing 52

Content Marketing Data Marketing SEO 52

Agility PR Solutions

MARCH 9, 2023

In an era of information overload, customers are more cautious of marketing campaigns. They rely on trusted consumer reviews to form their opinion. Companies must focus on building trust and authenticity to thrive in this competitive market.

Customer Service 78

Customer Service Consumer Marketing Company 78

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. In fact, a reported 80% of male and 76% of female customers purchase products from brands they recognize.

Branding 195

Branding Brand How To Reputation 195

5W PR

JULY 19, 2023

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Personalized experiences These days, consumers expect personalized experiences.

Apparel 78

Apparel Industry Customer Service Pinterest 78

5W PR

DECEMBER 13, 2021

These days, business communication tends to focus on the customers, and with the sheer number of similar products and services available to them in the market, it’s easy for those customers to switch from one company to another. The first one is the platforms where the main customer demographics are active and engaged.

Communications 88

Communications Consumer Customer Service Case Study 88

The Proactive Report

FEBRUARY 17, 2023

Discover your brand visibility score Brand Affinity and Trust Building brand affinity and trust is increasingly important in 2023, as consumers become more conscious of the companies they want to support. Brand affinity refers to the emotional connection that consumers have with a brand.

Branding 130

Branding Brand Ethics Engineering 130

Critical Mention

FEBRUARY 22, 2019

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. ” The rise of customer segmentation.

Marketing 118

Marketing Data B2C Big Data 118

5W PR

JUNE 13, 2023

Brands should analyze data including consumer preferences, ingredient databases, and market trends. It also allows them to optimize ingredient combinations and create products that better align with customer demands. By utilizing natural language processing algorithms, brands can gain insights into customer feedback.

Analysis 88

Analysis Customer Service Data Trends 88

Agility PR Solutions

JANUARY 12, 2022

Consumers’ expectations of brands and retailers have changed, and the buying journey has been forever altered—and from those shifts have come new expectations around customer service.

Retail 147

Retail Branding Brand Customer Service 147

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. So, why aren’t we lucky creative services types taking advantage of this? And the heart of public relations is in storytelling.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Stephen Waddington

JUNE 5, 2017

The report contains plenty of insight for anyone working in marketing or public relations. It’s fuelled by developing markets, notably India. Data for the US shows that consumers spend an average of 5.6 In developing markets everyone that wants a phone has one. 7 Consumers take continue to take control with ad blockers.

Publicity 122

Publicity Marketing Healthcare Television 122

Cision

MAY 30, 2017

Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset? In fact, just five percent of unhappy customers complain in a form or fashion that the business can know about it, including phone, email, social, review sites, letters, and in-person gripes. FIVE PERCENT!

Software 328

Software Customer Service Google Small Business 328

Critical Mention

MARCH 15, 2019

With so much of the population spending so much time on mobile devices these days, optimizing marketing efforts for mobile is crucial for businesses. In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. Send links via SMS texts. Shorten URLs. SCHEDULE A DEMO.

Mobile 109

Mobile Social Media Marketing Media 109

Cision

APRIL 3, 2015

How can you break into or improve your word-of-mouth marketing? How to Build & Evangelize Your Community With Word-of-Mouth Marketing. See the five factors to consider when developing a word-of-mouth campaign, 10 ways to engage through word-of-mouth marketing and mimic real-life examples of successful word-of-mouth campaigns.

Marketing 120

Marketing Customer Service Employee Mobile 120

PR 20/20

JANUARY 22, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. In the digital age, marketers now more than ever are looking for ways to make their companies stand out amongst all the noise. This is customized to tailor to the receiver's needs.

Strategy 55

Strategy Marketing Customer Service Consumer 55

5W PR

MAY 3, 2021

This news comes amidst reports that 6% of marketers expected bigger 2021 advertising budgets. That data came from the 650 member plus trade association, Interactive Advertising Bureau (IAB), which surveyed an unidentified number of agencies and marketers in late November. What Else Increased? What’s Important Today.

Branding 88

Branding Brand Customer Service Consumer 88

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. After identifying trends and consumer priorities, begin to create relevant content to engage a new audience. Key Takeaways.

Social Media 52

Social Media Consumer Branding Brand 52

5W PR

OCTOBER 14, 2020

These figures and earlier articles about consumers’ increased dependency on social media to browse and shop, make social media customer service extremely important. In September, social media management platform Hootsuite reported that 76% of consumers message a business seeking customer service or support.

Social Media 88

Social Media How To Media Guidelines 88

Burrelles Fresh Ideas

JUNE 6, 2023

To the average consumer, AI likely snuck up like a mysterious, unknown entity. But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. For the last several years, marketers primarily used AI for data analysis and predictive modeling.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

MAY 25, 2021

The research company polled 15,000 consumers across 15 markets, including the U.S. It substantiates the idea that when customers trust a business, they are more likely to take actions that benefit that business. 73% are willing to pay more for the product or service. and has a margin of error of 3%. and 40% in the U.K.

Branding 107

Branding Brand Survey Customer Service 107