Cision

APRIL 28, 2017

Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. The strongest strategic take-away I have made from this is the IR website is not quite the power tool I always imagined: the key data is very redundant on Bloomberg terminals, etc.

Infographics 174

Infographics Comparison Construction Study 174

Cision

DECEMBER 11, 2017

Infographics demonstrate your brand’s expertise in your industry. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. However, it is also an opportunity to stay up-to-date with consumers or journalists who already follow your company.

Writing 293

Writing How To Infographics Pinterest 293

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

MAY 12, 2017

This implies that the IR website is not a highly trafficked data tool for your current analysts, but certainly they do check in to see what new content you’ve added to expand your “financial narrative.” Question 4 coming soon. About the Shareholder Communications 365 Study.

Infographics 149

Infographics Comparison Retail Study 149

The Proactive Report

DECEMBER 24, 2014

In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. And they were right. Mobile Web.

Mobile 201

Mobile Strategy Web Consumer 201

Cision

JANUARY 9, 2018

Infographics. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. OpenTable used infographics to garner earned media and boost engagement from targeted yet unexpected audiences. How to do it? How to do it? White Papers.

Case Study 210

Case Study How To Infographics SEO 210

Cision

MAY 29, 2017

The internet has changed the way we discover and consume information. In fact, content discovery helps both consumers and online marketers. Here is how: Consumers find desired data/information quickly without having to scour through hundreds and thousands of search results. The focus was more on quality of content.

How To 129

How To Content Marketing Engineering Advertising 129

Cision

MAY 5, 2017

When I am seeking to access financial data. This makes sense considering that the key financial data is very redundant on their Bloomberg terminals, etc. This makes sense considering that the key financial data is very redundant on their Bloomberg terminals, etc. How shareholders consume shareholder communications content.

Infographics 120

Infographics Comparison Financial Study 120

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Consumption. Try our services.

B2B 111

B2B Consumer Marketing Survey 111

Communications Conversations

JANUARY 11, 2018

And, we know most people who are consuming that digital media are probably just scanning and reading headlines (if that). But doesn’t most of this data we’re seeing imply that our customers and targets want to consume: videos, photos, infographics and short messages (via private messaging apps)? Blog posts.

Consumer 104

Consumer Print Reddit Video 104

5W PR

OCTOBER 10, 2023

It’s a powerhouse for consumer public relations success. Why is social media so attractive to consumers? Understanding why social media is so attractive to consumers is key to leveraging it for PR success. Consumers can connect with friends, family, and like-minded individuals globally, fostering a feeling of belonging.

Social Media 88

Social Media Consumer Media Crisis Management 88

Buzzstream

MAY 9, 2018

We aggregated outreach data from over 12,000 campaigns across 2,000 active BuzzStream accounts and analyzed it to understand reply rates by campaign. The most striking aspect of the data we analyzed is the sheer range of the distribution. Based on the data, fake personalization actually generates a -1.3% Methodology.

Data 120

Data SEO Groups Pitching 120

5W PR

NOVEMBER 19, 2021

A recent Nielsen study found that expert content is “the most effective source of information in impacting consumers along all stages of the purchase process across product categories.” Media outreach, using credible, third-party experts, achieves higher consumer engagement and conversion numbers. Which Data Points to Track.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

5W PR

NOVEMBER 11, 2019

With the increasing popularity and adoption of digital marketing, data has become the heart and soul of the marketing profession. Companies that relied on the interpretation of data and wisely employed it have performed extremely well. Mint’s discovery and sharing of its data propelled it as a go-to source for trends.

Data 68

Data Telecommunications Infographics Retail 68

PRSay

JUNE 28, 2023

and clearly articulates the who, what and why Includes compelling, high-quality visuals: photos, videos, infographics or data visualizations Features content that adds credibility and validation: unique data or research, testimonials or quotes from experts or executives Is formatted strategically (e.g.

Branding 145

Branding Brand Infographics How To 145

Sword and the Script

JUNE 18, 2016

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In perusing the data, I could see a reflection in many of the conclusions. The infographic strikes me as an accurate profile or buyer persona of dads who are active on social media.

Infographics 60

Infographics Social Media Media Survey 60

Business Wire

FEBRUARY 21, 2017

This will ensure that you include important keywords or data in your headline because they are relevant to your news. One way to see if your news release headlines are working is to see how reporters revise them in their coverage pieces or how consumers translate your news in their social updates. Let Your Coverage Be Your Guide!

Writing 220

Writing Report How To Google 220

Buzzstream

JANUARY 17, 2018

I read ebooks, and the majority of online consumers enjoy them as well. That being that case, it makes sense to give your popular posts a new life — since they have been consumed and enjoyed by your audience. Extract Data from your Content and Design an Infographic. People love infographics.

eBook 108

eBook Infographics Pinterest How To 108

Sword and the Script

OCTOBER 21, 2014

Barnes again, I just don’t see that in the data. I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. It’s worth underscoring, I am not quibbling with the research, methodology, or data. Infographic: Millennials and Social Commerce. For example: 13 Statistics from an Inc.

Social Media 117

Social Media Study Blogging Company 117

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. That was the case with Equifax CEO Rick Smith’s wooden response to the 2017 data breach.

Video 149

Video Case Study Agriculture B2B 149

Cision

APRIL 23, 2015

He coined “ content shock ” and argued that though more and more businesses give away more and more content, people have only finite time to consume it. Use data and even phone calls to build a comprehensive picture of your audience.”. How does my audience prefer to consume content? Is this the end of content marketing?

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The Deloitte and the CMO Club survey also found, “The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”. Source: A PR View of Media Bias [Survey Data] ). Are PR pros truthful?

Survey 173

Survey Marketing B2B Study 173

Cision

MARCH 8, 2016

Yet, editors at major outlets like The Washington Post receive very few charts, visualizations or data. Help reporters reach these on-the-go content consumers by pitching videos, infographics or other mobile-friendly multimedia. Deliver Data. Then, think of an interesting way to present the statistics and insights.

How To 84

How To Pitching Comparison Survey 84

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. We are in an age of PR Tech and data literacy. The Social Media Strategy Wheel.

Social Media 113

Social Media Media Infographics Community 113

Cision

JULY 13, 2016

Additionally, alert those who previously consumed your content when more is available. For example, blog posts, social media posts, infographics and video clips are all ways to break down larger pieces of content and reach audiences across multiple platforms. The other 80 percent should focus on promotion.

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

In running high-profile consumer and B2B public relations campaigns over the years, we’ve learned some important tricks for making surveys work harder. Don’t mix in unnecessary questions or choices that could end up clouding your data. Survey data is good for a year, at least. Keep the results you’re looking for in mind.

Survey 120

Survey How To Construction Infographics 120

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. MarketingProfs says, “The implied endorsement of third-party experts holds much more weight to consumers than anything a company can say about itself.” Publication and promotion.

Media 120

Media Content Marketing Infographics Fashion 120

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Data for this report was compiled in November 2019. Money affects everyone. Report Methodology.

Financial 106

Financial Industry Report Insurance 106

ImPRessions - Crenshaw Communications

JULY 18, 2017

Before you compose your questionnaire, determine what you want the survey to accomplish, what data is most meaningful to your brand, and what would interest relevant media. Professionals will also work with you to create the most economic survey, and importantly, help you understand the data once it’s been collected.

Survey 136

Survey How To Construction Data 136

Contently - Strategy

APRIL 14, 2021

For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. So, future sneaker shoppers may wind up in a cohort of runners—but their individual data won’t be isolated or easily identifiable (allegedly). For brands, however, it means a paradigm shift.

Privacy 102

Privacy Google Advertising Advertising 102

Newsfile

NOVEMBER 14, 2023

73% of consumers say [that] to win their support, companies must show how they are supporting communities and the environment. Adobe: Harnessing Data Power Adobe’s forecast of $221.8 Press release examples like the following effectively use data to paint a picture of consumer behavior during the holidays. billion in U.S.

Examples 116

Examples Retail Energy Product Launch 116

Flack's Revenge

MARCH 4, 2015

Dan Zarrella , an authority on data-driven marketing, has written extensively on this topic. Infographics used to be a novel idea; now they are passé; there are so many, and most are not that impressive, making them easier to ignore. The latest technology and research opens the door to a more nuanced approach.

Marketing 120

Marketing Content Marketing Social Media Infographics 120

Cision

FEBRUARY 15, 2016

While media is fast-paced and social has sped up the way we consume news, sometimes it’s best to take a step back and look at the larger picture. Leverage your thought leadership and proprietary data to guide panel topics and attract attendees who will spread the word about what your brand is doing differently within your industry.

Conference 120

Conference How To Infographics Leadership 120

Buzzstream

FEBRUARY 3, 2021

For data campaigns, I would do this in the second paragraph of my email to give more context to the piece and why it was conducted. You have the opportunity to offer up your clients for expert commentary or to create a mini data piece on behalf of their client. Infographics. Highlighting the client and their purpose early on.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

AUGUST 30, 2022

Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Repurpose when the data says so. It’s also important to modify your design—ebooks present the opportunity to frame your blog content in a different way by highlighting stats, adding more images, and visual data.

eBook 141

eBook YouTube Video Social Media 141

Rock the Status Quo

JANUARY 12, 2016

I don’t do it enough, and I know it’s far less time consuming to adapt what I already have than it is to create new. Each “best of” summary will also be condensed into an infographic for Pinterest, linking back to the original transcript. Maybe these great infographics will inspire you.

Infographics 100

Infographics SEO LinkedIn Twitter 100

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115