Communications Conversations

APRIL 17, 2020

friendly reminder in times of uncertainty and misinformation: anecdotes are not data. good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. Steak Umms takes a (big) stand on Twitter.

Social Media 198

Social Media Brand Branding Employee 198

Cision

NOVEMBER 11, 2016

What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. In the near future, I do see an increase in measurement, metrics, and quantifying value.

Communications 253

Communications Data Local Survey 253

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245

Small Business Media SMB Pitching 245

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. The stylist, apparently unwilling to take no for an answer, took the piece to a local jeweler, who then created a copy of the design.

Pitching 61

Pitching Consumer How To Meeting 61

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Consumers crave genuine connections and are drawn to brands and personalities that share their values and beliefs. Think of the brands you deal with daily.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

Prohibition

AUGUST 22, 2023

PR can help create a positive perception of your brand in the minds of consumers. PR can help spread the word about these events and promotions through press releases, social media and collaborations with local influencers. Public Relations plays a crucial role in creating awareness, driving footfall and increasing sales for stores.

Retail 62

Retail Marketing Measurement Product Launch 62

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Kirsty O'Connor, Director of Content, Data + Digital for Middle East + Africa Hill+Knowlton Strategies. David Soutoul, Data + Analytics Manager for APAC Hill+Knowlton Strategies. Balancing global strategy & local market needs.

Consumer 78

Consumer Measurement Local Data 78

PR Fuel

JANUARY 24, 2022

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. Consider the SMART method (specific, measurable, achievable, realistic, and time-based) as your template. Collect Market Data. Use the data to determine how your brand story corresponds with market trends.

Creativity 101

Creativity Data Measurement Product Launch 101

Landis PR

APRIL 8, 2024

Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. And for consumers and investors, ESG awards offer good pointers for making informed decisions. For the original blog, please visit here. No jury here!

Company 59

Company Report Government Local 59

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. Altimeter ). IMPROVE YOUR CONTENT STRATEGY.

Strategy 149

Strategy SEO B2C Engineering 149

Practical Law Construction

APRIL 20, 2022

This strategy provides a detailed overview of what the government is already doing to support the EV roll out and also details the future measures it plans to undertake to ensure it meets the 2030 deadline. Key new measures to increase chargepoint roll out. Key measures include: The creation of a £1.5 Sharing of personal data.

Government 52

Government Mobile Data Local 52

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Make sure it’s two pages or less.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

PRSay

OCTOBER 25, 2017

Market research is vital to understanding how target audiences consume info,” said Haworth. Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. The PESO Model and a Data-Driven Approach to Communications. Meet people where they are. During the Oct.

Social Media 120

Social Media Conference Media Corporate 120

Shift Communications

JANUARY 3, 2017

Which is why in 2017, we at SHIFT are making one very specific resolution – to ask why when it comes to client and prospect asks, particularly those that don’t seem to be grounded in business goals and therefore are more complex to measure when it comes to actual influence and impact at a business level. Right Message. Katie McGraw.

Media 104

Media Training Technology Consumer 104

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! This sounds straight-forward, but it’s not.

Marketing 239

Marketing Television Handbook Web 239

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

Shift Communications

OCTOBER 12, 2016

Set a Data-Driven Strategy. Once you’re aligned on messaging, use research, data and insights to create your strategy. What are the ways your audience consumes media? When are they available to consume new information? Measuring if it Matters. Keep in mind that measuring success also doesn’t fit into a defined box.

Publicity 60

Publicity Apparel B2C Fashion 60

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. They might even provide select data to the public, to be more transparent.

Trends 120

Trends Mobile Web System 120

Sword and the Script

JUNE 10, 2017

As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. How do you get into those data points earlier? She’s conveying just how engrossing gaming can be, but for me, it also suggests the consuming nature of mobile devices. Talk to Us!

Trends 88

Trends Marketing Mobile Web 88

Mindful Marketing

JANUARY 25, 2020

So, the investigation turned to Farook’s locked iPhone: “Agents wanted Apple to write a new operating system that would bypass the 10-attempt limit on the security code and other security measures. The most likely answer is that the data encryption , which Apple improved significantly with the introduction of iOS 8, is that good.

Privacy 71

Privacy Banking Government Engineering 71

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

Government 103

Government Education Print Ethics 103

Shift Communications

SEPTEMBER 26, 2016

How might we go about investigating the ways in which people consume coffee? On the premises, we see comparatively few people talking about local occurrences, other than local bands and festivals. Goals : this is one of the parts of Spradley’s framework which are impossible to divine solely from data diving.

Study 60

Study Examples Local Television 60

OnePitch

NOVEMBER 17, 2022

She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. We did localized business and trade pitching to demonstrate how this FAA legislation was going to impact those regions and industries and we ended up securing some great pieces that moved the needle for the client.

Strategy 52

Strategy Real Estate Media Pitching 52

PR 20/20

MARCH 26, 2020

We talked about what we were seeing, and how it made us feel as consumers; about opportunities for our clients to add value, and where they might take a step back; about what the future could hold, how we could prepare ourselves and our clients, and how to move forward in the midst of so much uncertainty. Dig into the data.

Crisis 92

Crisis Marketing Healthcare Resources 92

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. A great data divide. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 196

Marketing Content Marketing Data Social Media 196

Beyond PR

MARCH 27, 2018

They waste the time of marketers, ambassadors and consumers, often throwing away dollars and time that would be better spent on more finely tuned strategies. These companies have access to direct consumer insights that strengthen their brand voices thanks to their strong ambassador programs. The key is to nurture it over time.

Fashion 73

Fashion Instagram Enterprise Brand 73

Maxim Behar

DECEMBER 16, 2021

So, what does this data about the interest of the Bulgarian show us, we will comment on this subject together with PR expert Maxim Behar and the psychologist Mladen Vladimirov. Mr. Vladimirov, what does the data tell us? Because consumers know about them. Results "Elections 2021", "Measures", etc. It is not local.

Google 52

Google Engineering Sports Comparison 52

Sword and the Script

JUNE 18, 2019

33) “I write speeches and press releases and talk to the media on behalf of the state’s chief fiscal officer about revenue, unclaimed property, government payroll data and other topics.”. 43) “I help organizations and individuals improve their communication skills and activities and measure the results.”. 38) “Publicity.”.

Employee 151

Employee Print Writing Survey 151

Maxim Behar

JULY 26, 2021

Still, I think that some colleagues realized that the demand is changing in 2020 - people are looking for an alternative to all-inclusive tourism and want more extra services, more trips, healthier food and lifestyle, want to visit spas and have contact with the locals, buy healthy, local goods - this worked pretty well actually.

Tourism 52

Tourism Hotels Brand Branding 52

Beyond PR

OCTOBER 27, 2016

Have the local news anchor in my personal contacts? Years of studying the media and the evolution of the consumer and what defines influence told me that we’d need a smarter, faster and better way to prove the worth of our communications departments. Get our brand on TV? See our name splashed across a popular news segment?

Communications 40

Communications Tools Analytics Television 40

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So So what wins when it comes to local coverage? Research, measurement, optimization and patience are key to success. Learn more about data visualization. You could be overlooking an opportunity.

Media Relations 40

Media Relations Media Journalism Print 40

PR 20/20

SEPTEMBER 19, 2017

The HubSpot Growth Stack aims to solve our number one setback as data-driven marketers: the “ elusive, fully-integrated marketing stack.” Not to mention the struggle to mine key data points and fully deliver on performance reporting. serve up a localized CTA for those in your city).

Marketing 40

Marketing Tools Report Data 40

Flatiron Communications

JANUARY 11, 2018

They now include the use of sophisticated consumer data sets to inform messaging and media channels, tapping social influencers to drive brand esteem and consumer behavior, and even getting into bed with the Facebook-Google advertising duopoly to deliver impressions, engagement and conversion. they produce.

Pitching 43

Pitching Journalism Tools Agency 43

Onclusive

FEBRUARY 7, 2023

Let’s say a food brand asks its comms team to seek media coverage to promote how it’s using local ingredients to reduce its carbon footprint. SUCCESS PART ONE: Know your stakeholder groups   The good news is that there’s growing acknowledgement that embedding a robust environmental sustainability strategy doesn’t happen overnight.

Reputation 195

Reputation Brand Branding How To 195

ImPRessions - Crenshaw Communications

MARCH 16, 2021

With the right audience data, Facebook advertising can get your brand in front of your targets. Facebook’s advanced machine learning algorithms, user data, and web tracking and analytics enable greater conversion optimization for ads. . Targeting local and small businesses. That way, any changes will be data-driven.

B2B 344

B2B Facebook LinkedIn Small Business 344