Critical Mention

OCTOBER 15, 2020

Over 68 million Americans listen to podcasts weekly and that number will only continue to rise as the pandemic shifts how people choose to consume media. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Jessica Pickering.

Tourism 186

Tourism Radio Travel Social Media 186

Agility PR Solutions

JANUARY 15, 2023

Video is an integral part of the buying journey for consumers in the digital world. In fact, 50 percent of people on the internet watch videos and product demos before purchasing anything. That’s right. What once was the latest marketing trend has now become a marketing staple. And it’s not hard to see why.

Storytelling 155

Storytelling Video Trends Consumer 155

Prowly

MARCH 12, 2025

REQUEST A PRINT MONITORING DEMO What is print media monitoring in 2025? That's why print is evolving, adapting to consumers, and going digital. It's also extremely time-consuming, especially when you're trying to report your work's impact. For the sake of clarity, I'll state the obvious.

Print 104

Print Strategy How To Newspapers 104

Agility PR Solutions

JANUARY 16, 2020

Just days into the new year, consumers are already planning how they’ll shop in 2020. The post 2020 shopping outlook—6 consumer trends to watch this year appeared first on Agility PR Solutions.

Consumer 78

Consumer Trends Marketing Publicity 78

Onclusive

DECEMBER 16, 2020

We will begin seeing more jobs and spending from both businesses and consumers. New level of data-driven communications Until the economy starts showing signs of lasting recovery, we will continue to experience restricted budgets from businesses and value spending from consumers. Ready to gain a leg up on your competition?

Industry 221

Industry Content Marketing Corporate Analytics 221

Onclusive

JANUARY 17, 2018

It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. To see AirPR’s Research Trends in action, request a demo of AirPR today.

Trends 191

Trends Branding Brand Software 191

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. What streaming business model will consumers ultimately prefer — subscription or free and ad-supported? Traditional retailers were on hand, presumably having sobering discussions about what new consumer technologies are a value-add for their businesses.

B2B 208

B2B Trends Retail Privacy 208

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Any good PR person knows that we consume news very differently than we did a decade ago, thanks to social media. Can you do a demo? Yet television talk and news has been surprisingly resilient. Cable news, in fact, is booming. And for many of us in PR, there’s nothing better than getting your client a nice, juicy segment on TV.

Print 245

Print Pitching Television Newspapers 245

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Anything less than a clear and easy demo in a well-produced video could be a deal breaker for buyers deep into their journey. 7 best PR uses for video. A public-facing CEO. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Presspage

MARCH 18, 2025

New research shows 60% of consumers prefer sustainable tech - heres what that means for [industry]. Why it works It ties company updates to a positive consumer benefit to make it more appealing. Book a demo today! Leverage AI (the smart way) AI can help craft better pitches, but its not a replacement for human creativity.

Examples 78

Examples Pitching Writing How To 78

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Onclusive

NOVEMBER 1, 2017

Using Research Trends TM , the company can discover a variety of insights on what the media and consumers are looking for. To see AirPR’s Research Trends TM in action, request a demo of AirPR today. (If you’re not familiar with ICOs, think of them as the modern-day IPO, but utilizing bitcoin and other cryptocurrencies.).

Branding 170

Branding Brand How To Trends 170

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. Master all five, and your product will likely land in the spotlight.

Pitching 104

Pitching Consumer Trends Viral 104

NewsWhip

APRIL 7, 2022

It’s no secret that the digital age has transformed the way we live, from how we consume information, to how we communicate with each other, to the way consumers and companies interact. If you would like to see how NewsWhip Spike can be used to monitor your brand, request a demo here. .

Analysis 158

Analysis How To Media Retail 158

Communications Conversations

OCTOBER 24, 2014

Moms are a key demo for Target (alert the media, I know). One area where brands continue to struggle is coming up with content that’s USEFUL for consumers. And, according to this AdAge article , DIY is a theme Target sees throughout Oct. leading up to Halloween–why not capitalize on that trend in a different kinds of way?

Instagram 146

Instagram Case Study Branding Brand 146

Cision

MAY 23, 2017

How do you want your consumers to feel when using your product or service? Don’t be afraid to start with safe staples like photo booths, celebrity appearances, hands-on demos, and even virtual reality. Instead of trying to force a connection between your product and another industry, let one naturally develop.

Industry 195

Industry Trade Shows Marketing Film 195

Critical Mention

JANUARY 29, 2021

For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Influencer Type. Krushan Bari.

Branding 135

Branding Brand How To Radio 135

Critical Mention

NOVEMBER 5, 2019

So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. The more consumers visit your site, the more enter your marketing and sales funnels. SCHEDULE A DEMO.

Social Media 105

Social Media Media Customer Service Radio 105

Sword and the Script

JANUARY 30, 2024

That’s according to a survey of 2,000 consumers by Sinch Mailgun , a San Antonio-based company that makes a variety of email marketing tools. When asked, “What is the most common reason you choose to unsubscribe from a brand’s emails?”

Survey 147

Survey Marketing B2B Content Marketing 147

ImPRessions - Crenshaw Communications

APRIL 7, 2017

Also to consider: provide a how-to with a colorful demo, or a Q+A. Beyond those, brands can deploy consumer polls on more specific questions through Google Consumer Surveys. Take exciting news to a higher level with video like this one from Vulcan introducing a new video player, created for social sharing.

Video 149

Video Measurement Survey Creativity 149

NewsWhip

AUGUST 4, 2022

Emotional connections are hard to find, and a brand who brings themselves down to the same level of their consumers will find an abundance of success. . Sharing FAQs, common misconceptions, or general assistance with consumers in Reel form will prove your company to be trustworthy and willing to help. Request a demo today.

Instagram 146

Instagram Branding Brand Hotels 146

Cision

JULY 11, 2017

Similarly, if you can determine other audience demographics such as the age range of your Twitter followers, their interests, and their geographic locations, then you can better craft your messaging to meet them on their content-consuming levels. Over time, these stages will naturally become more fluid as you hone and refine your methods.

How To 265

How To Media Software Agriculture 265

Contently - Strategy

SEPTEMBER 19, 2024

Research from Asendia found that 65 percent of consumers are more likely to shop with brands they feel are authentic. Consumers do this branding exercise for companies all the time, so you might as well give it a try on your end. However, you do have to decide how closely you want your brand to sound to your target demo.

Exercises 52

Exercises Branding Brand Airlines 52

Cision

NOVEMBER 19, 2015

In what could have easily been a sold-out event on StubHub, Landsberg’s standing-room-only presentation at Social Media Week in Chicago focused on using consumer actions to drive content. According to Landsberg, “ great content is grounded by human truth, [it] fills a specific consumer need and creates reciprocal value.”.

Viral 120

Viral Content Marketing Consumer Social Media 120

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

We find a combination of judicious use of media exclusives, in-person or Skype product demos and informed and well-prepared spokespeople can often achieve better results more cost-effectively. Typically clients should be asking who is our target customer and what media do they consume. Quantity over quality?

Skype 149

Skype Interviews Viral B2B 149

Flack's Revenge

FEBRUARY 3, 2021

Typical tools include demos, explainer videos, analogies and metaphors. Solutions: We provided many ways for the media to validate and better understand ThetaRay’s tech, ranging from videos to white papers and even demos (unlike many others, their solution is “explainable AI” and not a black box).

Technology 177

Technology Comparison Case Study Video 177

Critical Mention

APRIL 24, 2020

Let your content design consume the page and overpower the message your brand is trying to convey. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Don’t… Create a Cluttered Post. Always layer text over images.

Infographics 103

Infographics Radio Instagram Sports 103

Presspage

NOVEMBER 8, 2024

As a result, consumers or employees may be wronged through data tampering or other unethical activities. As a result, brands usually face a lack of consumer trust. This will not only decrease sales but also affect a company’s reputation due to the brand having breached its consumers’ trust. Book a free demo today.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Cision

OCTOBER 12, 2017

As more consumers choose to cut the cord and box office revenues plateau, the video game industry claims a growing share of the overall entertainment sector. It’s very different than, say pitching YouTube, Tinder or Hasbro, which has a large consumer fan or user base and mainstream appeal. Congratulations on your new role at 505 Games!

Film 160

Film Video Community Social Media 160

Critical Mention

APRIL 17, 2019

It’s an excellent solution for brands with busy consumers who can afford to listen to the content, but don’t have the time to watch it. SCHEDULE A DEMO. Podcasts are not a new trend, but they are so popular that you certainly don’t want to miss the chance to capitalize on this format. Thumbnail unification. Until next time!

Social Media 156

Social Media Trends Media Instagram 156

Cision

FEBRUARY 4, 2016

If you’re always working on routine, time-consuming tasks, you may be missing out on more valuable activities. Take a demo today! Premium Services. Save time and stay informed on your most important, relevant news coverage with daily, customized news briefs. Learn more about the new Cision PR Edition upgrades!

Analytics 120

Analytics Newspapers Software Google 120

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. Allow time for lots of demos, if appropriate and make key company spokespeople available at a moment’s notice. Your main objective?

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

Critical Mention

OCTOBER 27, 2018

Consumers are spending more and more each year on Halloween, with an increase from $8.4 SCHEDULE A DEMO. With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. billion to $9.1 billion between 2016 and 2017.

Film 131

Film Viral YouTube eBook 131

Landis PR

OCTOBER 11, 2021

This free-to-the-public event was designed to create broad brand awareness and educate consumers about safety through interactive demonstrations, displays and lively presentations. . An “event preview” with news about the first American demo of an autonomous street sweeper. Here are three suggested paths to reach your event goals: 1.

Local 98

Local Newspapers Sports Video 98

5W PR

DECEMBER 13, 2021

Companies that have recognized that they have to ensure satisfaction and loyalty from their customers also understand that they’re able to provide a unique value to their consumers. The reason why consumers value communication from brands is that that’s both the first and the last step of the customer service delivery process.

Communications 88

Communications Consumer Customer Service Case Study 88

Critical Mention

FEBRUARY 22, 2019

AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. SCHEDULE A DEMO. ” The rise of customer segmentation.

Marketing 118

Marketing Data B2C Big Data 118

NewsWhip

AUGUST 2, 2022

Public safety crises are imperative to monitor as they affect not only the reputation of the company, but also the overall safety and wellbeing of its consumers. . If you’re interested in keeping your brand ahead of a crisis, try a Spike demo today. Public safety crisis. Take Tesla, for example. vehicles to be recalled.

Crisis 158

Crisis Financial Reputation Sports 158