Prowly

MARCH 12, 2025

REQUEST A PRINT MONITORING DEMO What is print media monitoring in 2025? Luckily, you don't have to take these measurements yourself ; creating a readership estimate comparison would take you a few afternoons. That's why print is evolving, adapting to consumers, and going digital. For the sake of clarity, I'll state the obvious.

Print 104

Print Strategy How To Newspapers 104

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

NewsWhip

APRIL 7, 2022

It’s no secret that the digital age has transformed the way we live, from how we consume information, to how we communicate with each other, to the way consumers and companies interact. Measure conversations in real time. If you would like to see how NewsWhip Spike can be used to monitor your brand, request a demo here. .

Analysis 158

Analysis How To Media Retail 158

Onclusive

NOVEMBER 1, 2017

Many of us already utilize these technologies to help measure and attribute our success, gain insights into performance against competitors and report results back to the C-Suite. Using Research Trends TM , the company can discover a variety of insights on what the media and consumers are looking for.

Branding 170

Branding Brand How To Trends 170

ImPRessions - Crenshaw Communications

APRIL 7, 2017

Also to consider: provide a how-to with a colorful demo, or a Q+A. Employ measurement techniques to test for success. Like any marketing initiative, video must be measured for effectiveness in connecting with an audience and, ideally spurring action. Measurement of social sharing is critical as well.

Video 149

Video Measurement Survey Creativity 149

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. 7 best PR uses for video. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Why is measurement and analytics such a difficult area for marketers? Measurement and analytics are evolving every day and it is tricky to keep up with. How can they improve?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

We find a combination of judicious use of media exclusives, in-person or Skype product demos and informed and well-prepared spokespeople can often achieve better results more cost-effectively. The best way to measure PR is by the number of interviews secured. Quantity over quality? We don’t think so.

Skype 149

Skype Interviews Viral B2B 149

Presspage

NOVEMBER 8, 2024

As a result, consumers or employees may be wronged through data tampering or other unethical activities. As a result, brands usually face a lack of consumer trust. This will not only decrease sales but also affect a company’s reputation due to the brand having breached its consumers’ trust. Book a free demo today.

Crisis Communications 78

Crisis Communications Crisis Communications Reputation 78

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers.

B2B 94

B2B Marketing Measurement Social Media 94

Marketwired

FEBRUARY 23, 2016

“Whether you’re planning, executing or measuring, there is a growing list of tools that can help with automation, optimization, productivity, granularity and more. TechCalendar takes the tens of thousands of consumer- and enterprise-focused events, awards and speaking opportunities and places them into one easy-to-search database.

Tools 125

Tools Analytics Software B2C 125

Critical Mention

SEPTEMBER 13, 2019

Here are just a few: Different KPIs your Organization can Measure: 1. Measuring the performance of your organization’s digital efforts will help you identify what strategies to push forward and which ones to set aside. SCHEDULE A DEMO. Start by analyzing campaign goals you’d like to reach. Unique Website Visitors.

Marketing 92

Marketing SEO Radio Video 92

Critical Mention

JANUARY 9, 2019

Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. To be a successful marketer, you must be able to measure your strategies. Without measuring your data, you won’t know what’s working and what’s not and how to move forward.

Trends 108

Trends Marketing Mobile YouTube 108

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. The right workflows for content help measure performance accurately and inform key stakeholders of its progress. Launch your measurement plan.

eBook 136

eBook Product Launch Software Internal 136

NewsWhip

OCTOBER 21, 2020

They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. Unfortunately, today those professionals have to do so with only the scarcest measure of the scale of a crisis – and no indicators of its drivers, rate of growth, or dimension of public interest. .

Crisis 158

Crisis Reddit Reputation Tools 158

Shift Communications

JUNE 24, 2016

Our audiences care less about what kind of media they’re consuming and care more about whether the media is entertaining, engaging, or educational. For example, last year, SHIFT was tasked with capturing the attention of a particular consumer audience segment that loved a specific kind of food. Direct Response: Driving Behavior.

Advertising 109

Advertising Advertising Strategy Publicity 109

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. The presenter used Shake Shack (NYSE: SHAK), a popular fast-casual restaurant, that started out as a hotdog cart in Madison Square Park in 2001 and went IPO in 2015, as an object of the demo.

Software 130

Software Tools Publicity System 130

Critical Mention

SEPTEMBER 3, 2019

A great way to start is to brainstorm ways to measure up to your competition. Newswire outlined that a Nielsen report stated 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. You can use these metrics to measure and report ROI. SCHEDULE A DEMO. Access to Analytics.

Strategy 75

Strategy Media Analytics Radio 75

Shift Communications

OCTOBER 24, 2017

While product trials and demos can whet an editor’s appetite for a story, recipes are rich content that can both maximize PR campaigns and drive measurable business results in multiple ways. This increased overall consumer engagement with the original article and more importantly, helped drive program sign-ups and conversions.

Content Marketing 74

Content Marketing Marketing Google Trends 74

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. The demo below looks pretty slick though.

Tools 103

Tools Survey Pitching Analytics 103

Critical Mention

JUNE 6, 2018

Unfortunately, many times it’s no longer about facts and truth, but who “shouts the loudest,” requiring the modern consumer to be more educated. Today a consumer that talks about your brand is more important than you talking about your brand.” SCHEDULE A DEMO. Ultimately, companies need to be honest. Until next time!

Travel 83

Travel Social Media Crisis Trends 83

Presspage

FEBRUARY 8, 2024

The first step is establishing a comprehensive ESG framework, which includes aligning business practices with ESG goals, setting measurable targets, and introducing communication strategies that highlight achievements and milestones. In ticking these boxes, few tools are more valuable than a digital newsroom.

Report 109

Report Government Financial Trends 109

Critical Mention

APRIL 2, 2019

Discovering what platforms your competition is using to measure their success enables you to keep on top of trending technologies and streamline your team’s workflow by cutting down on tasks. It will help you in identifying emerging trends and explain consumer intent. SCHEDULE A DEMO. SimilarWeb.

Analysis 74

Analysis Tools SEO Software 74

Sword and the Script

APRIL 29, 2017

Consumer packaged goods giant Procter & Gamble Co. Marketing Charts , whose graphic is presented nearby, noted in an analysis of the survey that other studies also typically find these channels are among the most difficult to measure. 2) Defining content marketing measurement success. You need both for effective marketing.

Marketing 74

Marketing Measurement Content Marketing Survey 74

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. A PR team should distinguish which content suits a specific audience, such as video presentations for investors, product demos for journalists, and explainer videos for general audiences. #4.

Video 110

Video Marketing SEO Social Media 110

Critical Mention

OCTOBER 21, 2018

To increase their search engine rankings, a lot of businesses try black hat SEO tactics, like stuffing keywords into their content or misleading consumers to visit their site. Click through rate is the best way to measure how your content is resonating with your audience more than any other measurement. SCHEDULE A DEMO.

SEO 74

SEO Strategy Engineering Google 74

Frederik Vincx

MAY 2, 2016

Right now our team is focused on bringing on board more consumer technology brands. I’ll share the process of a campaign we’re doing to reach corporate communication leaders at consumer technology brands. This story is bound to get the attention of other communication managers at consumer technology brands. Expert content.

Software 60

Software Airlines Corporate Construction 60

NewsWhip

APRIL 27, 2023

GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide. This enables you to measure the impact of your work and optimize your earned media efforts. To learn more about media monitoring for your brand or organization, request a demo here.

Tools 78

Tools Communications Pinterest Analytics 78

Sword and the Script

MARCH 1, 2022

Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. Notified Coverage Books eliminate the need for time-consuming, manual steps to compile lists of coverage and to design your coverage reports by hand” the company said in a product sheet (opens in PDF).

Software 150

Software Case Study Advertising Advertising 150

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks. The Social Media Angle Utilizing social media buzz provides consumer brands with valuable insights into the effectiveness of their PR and marketing strategies.

Sports 86

Sports Television Advertising Advertising 86

PR 20/20

OCTOBER 11, 2018

So taking demos and trials of tools is a must. Personalization: Powering intelligent consumer experiences. BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution. Performance.

Tools 71

Tools Marketing Enterprise Software 71

Presspage

FEBRUARY 8, 2024

The first step is establishing a comprehensive ESG framework, which includes aligning business practices with ESG goals, setting measurable targets, and introducing communication strategies that highlight achievements and milestones. In ticking these boxes, few tools are more valuable than a digital newsroom. This shouldnt come as a surprise.

Report 78

Report Government Financial Trends 78

Critical Mention

SEPTEMBER 9, 2018

A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change. SCHEDULE A DEMO. Former Airbnb CMO Jonathan Mildenhall will kick off the conference on Oct. 7 as the first Keynote Speaker. Reich / Monday, Oct.

Conference 66

Conference Crisis Management Survey Big Data 66

The Hoyt Organization

APRIL 11, 2024

How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands? Conversion tactics : Strategies such as discount codes and shoppable posts to drive sales and measure campaign effectiveness, benefiting both brands and influencers. Book a demo today.

Social Media 62

Social Media Video Viral Brand 62

Landis PR

JUNE 26, 2023

AI algorithms can analyze vast amounts of data, including social media trends, news articles, and consumer behavior, to generate personalized content recommendations. With the proper prompt engineering, PR pros can enhance PR campaigns by delivering messages tailored to specific demos and interests.

Publicity 52

Publicity Training Data Tools 52

5W PR

MAY 16, 2017

With a huge group of 5W’s Home and Houseware PR clients exhibiting in every corner of the show, EVP Dara Busch and I navigated every pavilion and left no snack uneaten, or demo unwatched. These days, purpose-driven kitchen tools are delivering measurable benefits. And now for the deep dive….Trendspotting

Internal 68

Internal International Print Skype 68

Beyond PR

JANUARY 16, 2018

And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. . About Jason Edelboim.

Data 70

Data Retail How To Sports 70