OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. Read below for the entire interview with Megan: . Why were we successful?

Pitching 98

Pitching Consumer How To Media Relations 98

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Developing stakeholder trust Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large. Integrating PR and marketing. Maintaining a positive company image.

Marketing 195

Marketing Measurement Advertising Advertising 195

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

Measurement 40

Measurement Comparison Advertising Advertising 40

Onclusive

SEPTEMBER 27, 2017

Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy. Notifications from monitoring and measurement tools can help you with 24/7 coverage. If you don’t have a hub of truth, consumers will turn to other sources (which may be inaccurate) for information.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. Employee comms merger. As the saying goes, one-half of strategy is deciding what not to do.

Pitching 87

Pitching Report Software Survey 87

NewsWhip

JUNE 21, 2022

This month Kantar released their annual BrandZ Global Report that ranks, analyzes, and honors the world’s most valuable brands. Kantar’s report measures how meaningful, how different, and how salient brands are to consumers, and from that they have revealed a list of the top 10 most valuable global brands in 2022.

Facebook 138

Facebook Brand Branding Measurement 138

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Iterative PR Measurement. Reporting on established metrics isn’t enough today. Corporate Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Reputation Us

FEBRUARY 19, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. According to its “ 2023 Global Communications Report ,” “tangible benefits accrue to companies that build and maintain positive reputations.

Financial 88

Financial Reputation Corporate Study 88

Reputation Us

MARCH 27, 2023

And, given the growth of ESG reporting mandates around the world, it’s safe to say that ESG is here to stay. A is for Acknowledging ESG’s Hard Truth Companies hoping to profit from increased concern over environmental issues offer consumers a range of green-friendly messaging. PWC studied 202 publicly traded large U.S.

Reputation 78

Reputation Corporate Survey Employee 78

PRSay

MAY 15, 2024

Communicating bad news first — and incorporating values, actions and corrective measures — positions the organization to demonstrate its commitment to doing the right thing, even when mistakes occur. That said, the communications world today is intensely disrupted.

Crisis 140

Crisis Crisis Management Crisis Communications Journalism 140

Buchanan PR

APRIL 12, 2023

Environmental, social, and governance (ESG) is a framework that helps companies measure and assess their ethical impacts using detailed criteria to meet their sustainability goals. These two disciplines are becoming increasingly important to businesses, employees, and consumers.

Publicity 79

Publicity Meeting Policies Employee 79

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Even seven months later, some 30% of consumers said they would not fly on United. Yet only 39% of CCOs report in to the CEO.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

MaccaPR

OCTOBER 3, 2016

I’m going to give it to you straight – developing a Corporate Sustainability Report for your company is a ton of work. Although a massive undertaking, these reports will be unequivocally beneficial to your organization in many ways. What is a Corporate Sustainability Report? Corporate Sustainability Reports Rise in Popularity.

Corporate 71

Corporate Report Survey Government 71

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Broadcast outlets and publishers also report headwinds , though the views are mixed. Measured by sales and EBITDA growth post-recession, those who did best cut costs by improving operational efficiency while investing in R&D and marketing as well as assets like plants and machinery. But consumer spending has continued to grow.

Comparison 296

Comparison Advertising Advertising Reputation 296

Landis PR

APRIL 8, 2024

Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. Furthermore, all companies that take part in the award receive an evaluation of the quality of their reporting. 11 and 12 in Germany.

Company 59

Company Report Government Local 59

NewsWhip

MARCH 15, 2024

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. Thanks for joining us, Jessica. What type of trends do you look for when monitoring for consumer insights?

Data 78

Data Social Media Consumer Trends 78

Burrelles Fresh Ideas

AUGUST 29, 2023

Brand marketing: consumers and employees as agents of change In our contemporary landscape, consumers and employees wield unprecedented influence as catalysts propelling the paradigm shift toward inclusion in brand marketing. That disparity needs to change!

Brand 90

Brand Branding Marketing Ethics 90

The Hoyt Organization

SEPTEMBER 8, 2023

Data And Analytics In the past, many businesses did not measure the impact of their PR strategies. Most brands would publish press releases and other online content and rely on hunches to measure the results. As the PR industry’s worth grows, so do analytics and PR reporting technology.

Trends 86

Trends Brand Branding Analytics 86

ImPRessions - Crenshaw Communications

MAY 1, 2019

.” But most PR agencies have become more sophisticated about goal-setting and measurement. Think “increase awareness among prospective customers by 20%” and make sure there’s a mechanism to measure it. It may also play a part in measuring a program’s success or impact, as in the example above.

How To 257

How To Interviews Measurement Storytelling 257

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on TechCrunch “For every reporter employed in America, around six people work in public relations: a few too many, some might think.” In Edelman’s mid-20th Century America, the ratio of PR professionals to reporters was nowhere what it is today. Let me count the ways.

Publicity 100

Publicity Engineering Advertising Advertising 100

PRSay

APRIL 5, 2023

Organizations with 250 or more employees were more likely to select reporting, measurement and freelancers as their highest budgetary expenditures. The PR pros we surveyed had specific thoughts on how these tactics should be measured. At the bottom of both lists were measuring share of voice, sentiment and leads.

Survey 88

Survey Measurement Employee Retail 88

Melissa Agnes

JANUARY 24, 2018

Ulta Beauty has been accused of cleaning and reselling used makeup , by former employees. There’s too much (disgusting) risk involved with the potential of used makeup – risk that can impact our health as consumers – for the doubt not to be planted. And a little bit of doubt can go a long way over time.

Brand 145

Brand Branding Crisis Management Employee 145

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. Today, the practice is reshaping wealth management, as well as changing the way consumers are making purchases and the way top talent are choosing their employers.

Automotive 97

Automotive Technology Communications Mobile 97

Reputation Us

NOVEMBER 7, 2023

Intralinks reports the industries that are the “leakiest” include real estate; consumer products; and technology media and telecom (TMT). Implement a “need-to-know” policy, where employees, contractors, and partners only receive information relevant to their roles. Limit Disclosure. Enforce Non-Disclosure Agreements (NDA).

Reputation 78

Reputation Real Estate Internal International 78

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Not to mention that brand employees can gain emotional benefits from community interactions, which can feed into greater worker engagement and retention. If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down.

Community 92

Community How To Marketing Data 92

Communications Conversations

DECEMBER 9, 2021

Specifically they’re looking for news and information to consume or they’re looking to be entertained–Pew’s research found exactly that in its recent report. And most of these were positive comments from fans, employees and former employees. Translation: Most people on Twitter are lurking.

Social Media 169

Social Media Twitter Employee Trends 169

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. But it’s employee retention and engagement that will take priority. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

MAY 4, 2021

Meltwater acquires Klear; Muck Rack enhances reporting; Talkwalker adds podcast monitoring; TVEyes partners for podcast audience data. In March, Meltwater acquired Linkfluence, a French company for that uses artificial intelligence to mine social media for consumer insights, for $59 million. Muck Rack enhances reporting .

Tools 97

Tools Survey Pitching Analytics 97

The Proactive Report

JUNE 18, 2021

Start with employees, financial institutions, local government, and so on. Discover where the reporters and bloggers you’d like to connect with find their stories. Many reporters are on Twitter and LinkedIn. Use HARO to find stories reporters are working on. And they paid $500 a month for strategy and measurement.

Small Business 213

Small Business Fashion Groups Local 213

ImPRessions - Crenshaw Communications

JULY 6, 2016

The Holmes Report estimates the global PR industry at $14.2 A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media.

SEO 204

SEO Analytics Measurement B2B 204

Cision

JANUARY 3, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. The solution?

Measurement 225

Measurement Tools eBook Analytics 225

Sword and the Script

JUNE 18, 2019

More respondents (38%) say the comms function reports to the CEO, versus 35% that say they report to the CMO. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 146

Employee Print Writing Survey 146

Ethical Voices

SEPTEMBER 18, 2023

I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. You could give product to supporters and consumers. So I think that as consumers get more savvy, our profession needs to stay on top of the regulation. Now, internal is external.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Beyond PR

SEPTEMBER 12, 2016

Unlike intuition, though, branding can and must be quantified, measured and adapted to consumer preferences. Today, 48 percent of global consumers expect brands to know and help them discover new products and services that fit their needs. So, how can companies manage and meet these expectations? Identify problem areas.

Measurement 40

Measurement Reputation Brand Branding 40

Flack's Revenge

OCTOBER 24, 2018

Google learned this painful lesson recently, when reports made it clear that they sat on news about a massive breach. Conversely, organizations have a responsibility to explain how they are protecting themselves – and their employees and customers’ sensitive data. As the saying goes, the coverup can be worse than the crime.

Crisis Management 123

Crisis Management Crisis Employee Google 123

Newsfile

OCTOBER 24, 2023

USC Annenberg Global Communications Report 2023 Not Being Transparent or Honest Customers are increasingly valuing honesty and transparency. However, somehow the news seems plagued with corporate scandals, regulatory fines and whistleblower reports. In addition, consumers are expecting to be heard when they post negative feedback.

Communications 52

Communications How To Corporate Training 52