Why the ‘Stealing Thunder Theory’ of Crisis Comms Requires Focus and Intent
PRSay
MAY 15, 2024
Information, and misinformation, travels at equal speed in the digital world, meaning that leading and controlling the conversation is an advantage. From journalism layoffs to AI-generated mis- and disinformation and from apathy to indifference, how media covers crisis and how the public consumes news has changed. It makes sense.
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