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Why the ‘Stealing Thunder Theory’ of Crisis Comms Requires Focus and Intent

PRSay

Information, and misinformation, travels at equal speed in the digital world, meaning that leading and controlling the conversation is an advantage. From journalism layoffs to AI-generated mis- and disinformation and from apathy to indifference, how media covers crisis and how the public consumes news has changed. It makes sense.

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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. Measured by sales and EBITDA growth post-recession, those who did best cut costs by improving operational efficiency while investing in R&D and marketing as well as assets like plants and machinery.

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The Data Behind Disney’s Success – A Q&A with Jessica Bundy

NewsWhip

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. Thanks for joining us, Jessica. What type of trends do you look for when monitoring for consumer insights?

Data 78
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The Data Behind Disney’s Success – A Q&A with Jessica Bundy

NewsWhip

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. . What type of trends do you look for when monitoring for consumer insights? Thanks for joining us, Jessica.

Data 78
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How your attitude to sales impacts reputation

PR in High Definition

Fundamentally, all your employees must buy into your company’s ethos and what it is trying to achieve. There is a wide societal focus on authenticity, and we have seen many examples of companies being called out, even canceled, for not living up to the high moral standards that consumers and workers have these days.

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Three Positive Earned Media Stories in the COVID-19 Era

Critical Mention

In fact, many news consumers are having a hard time getting a break from Coronavirus coverage that seems omnipresent. Federico’s Pizza Takes Out Loan to Pay Employees. Earlier in April, a story broke about Dr. Sarosh Ashraf Janjua, a Massachusetts-based cardiologist who travels once a month to Minnesota to work at local hospitals.

Media 111
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Corporate Social Responsibility Everyone Should See

Mindful Marketing

Two years ago I wrote about Starbuck’s innovative efforts to serve deaf consumers through a specially-designed store in Washington, D.C. Among its unique attributes, the store featured an open layout, low-glare surfaces, and employees who knew American Sign Language (ASL). Furthermore, 3.22

Corporate 102