Communications Conversations

SEPTEMBER 14, 2022

The social media content world is an interesting place in 2022. Yet, most of us realize this is not what most consumers want. A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. Sure, beauty and retail brands have thousands of pieces of content to choose from daily.

Brand 215

Brand Branding Instagram Video 215

PRSay

OCTOBER 5, 2021

In his role as a consumer PR manager, he was helping spread the word on new product groupings such as sporting goods and baby essentials. “In At the same time, the audiences that they serve continue to grow to include employees, customers and policymakers. 4 — the first day of ICON 2021. We’ve had to become much more data-driven.

Employee 217

Employee Leadership Crisis Management Viral 217

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. When done well, CSR campaigns like Dove’s can result in earned media, goodwill and even a measurable increase in sales.

Corporate 116

Corporate Retail Policies Employee 116

Prohibition

OCTOBER 2, 2023

Employee advocacy emerged as a powerful tool in B2B marketing and is looking to come even more powerful in years to come. Employees can become brand ambassadors, and they can be leveraged to amplify a brand’s message in a more personal way. We’ll be speaking all about business failures blended with social media strategy.

B2B 77

B2B Trends Strategy Marketing 77

NewsWhip

OCTOBER 11, 2023

In a time where a company’s every move is being thoroughly watched by both the media and consumers, even the most successful brands can find themselves in hot water. That’s why technology like real-time media monitoring is so important — it keeps brands ahead of any potential looming crisis inspired by external factors.

Reputation 78

Reputation Retail Nonprofit Viral 78

5W PR

JUNE 15, 2020

Brands need to have a vibrant and active social media presence today. However, being on social media comes with both benefits and dangers. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. That’s just a fact of doing business in the modern world.

Crisis 113

Crisis Digital PR Retail Reputation 113

PR in High Definition

FEBRUARY 27, 2023

Most of us who frequent social media platforms will have probably given in to the recommendations of an influencer in one way or another. Whether it be an Amazon gadget or a new trending celeb recipe, influencers have the power to impact decisions of consumers across all age groups. The jury is fierce and they take no prisoners.

Reputation 62

Reputation B2C Ethics Trends 62

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. But first, here’s nine takeaways to give you a head start on social media trends in the new year (lightly edited for clarity): Embrace Do-It-Yourself Content.

Social Media 62

Social Media Trends Marketing Viral 62

PRSay

APRIL 5, 2023

Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. Excluding staffing costs, the top-three results were social media tools, media databases and media placements. Many consumers buy CBD products online.

Survey 88

Survey Measurement Employee Retail 88

NewsWhip

FEBRUARY 24, 2022

This week, Target and Starbucks moved to revolutionize the art of picking up groceries by partnering to bring consumers a coffee curbside, and made big waves doing it — with some of the attention coming from unexpected places. . While the move did get mostly positive attention, particularly from consumers, it wasn’t all positive.

Web 78

Web Instagram Retail Facebook 78

5W PR

MAY 27, 2022

The goal of every business in the industry should be to tell their stories to the target audience to attract more consumers. However, beyond robots being used in industrial companies, there are plenty of different ways that robots can be used in other services such as real estate, home healthcare, retail, and hospitality. Storytelling.

Company 88

Company Strategy Publicity Real Estate 88

Bianchi Biz Blog

JUNE 15, 2023

With three months until the show opens, organizers report there are ample opportunities for suppliers of all sizes to engage with customers, automakers, media, analysts, investors and potential employees at one of the industry’s premier events. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept.

Automotive 79

Automotive Mobile Technology Transportation 79

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Theranos founder and CEO Elizabeth Holmes rise to media adulation was a rocket ship. Holmes and Theranos, like other leaders and organizations, helped dig their own grave, so to speak, by encouraging employees to speak out against wrongdoing. Gordon, partner at Schwartz Media Strategies. The fall has also come at high velocity.

Ethics 98

Ethics Employee Crisis Internal 98

The Resolution Blog

JULY 9, 2018

Anna Hardman, Head of Consumer, Bottle PR As Anna explains, amplifying coverage is often forgotten, yet is a strategy that can dramatically increase the impact of your work. For instance, The Body shop employes 17,000 people, Virgin Media 13,000 and B&Q 25,000?—?many Don’t forget all the employees all have social channels too.

Retail 168

Retail Internal International Twitter 168

ImPRessions - Crenshaw Communications

MAY 31, 2017

As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. When it comes to a brand reputation crisis, digital media is the great leveler. Empower employees. What’s the cost of a brand crisis?

Crisis 180

Crisis Airlines Brand Branding 180

Solo PR Pro

SEPTEMBER 21, 2021

Ever since college, Susan Stoga had a passion for the fast pace of the media industry. Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown. From freelance to firm. We work as a network within ourselves,” she says.

Meeting 91

Meeting Retail Groups Hotels 91

ImPRessions - Crenshaw Communications

MAY 18, 2018

Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers. When brands like these take a stand on social issues, they are humanized, making it easier for like-minded consumers to engage.

Brand 149

Brand Branding Storytelling B2B 149

Cision

OCTOBER 16, 2017

Recently, Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of the show Earned Media Rising. The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. As an example.

Media 202

Media Storytelling Technology Data 202

Reputation Us

OCTOBER 27, 2021

This can encompass regulatory breaches, executive misbehavior, employee indiscretion, cyberattacks, and negative consumer reviews, including social media posts. For small- and mid-size businesses, social media and online commentary can have a significant financial effect. Step Two: Estimate Employment Costs.

Reputation 88

Reputation Financial Telecommunications Employee 88

Reputation Us

OCTOBER 27, 2021

This can encompass regulatory breaches, executive misbehavior, employee indiscretion, cyberattacks, and negative consumer reviews, including social media posts. For small- and mid-size businesses, social media and online commentary can have a significant financial effect. Step Two: Estimate Employment Costs.

Reputation 78

Reputation Financial Telecommunications Employee 78

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. For one thing, a new generation of consumers are demanding more than just a bigger smartphone or a new flavor of sparkling water.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Konnect Agency

AUGUST 24, 2020

For many consumers, back-to-school truly signals the kick-off to the holiday season. In a COVID-19 landscape, this year’s competition will be especially stiff as consumers’ new lifestyles will shape holiday purchases. The aisles and online retail sites are already filling with this holiday season’s latest and greatest.

Trends 52

Trends Retail Consumer Banking 52

Ethical Voices

SEPTEMBER 18, 2023

I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. You could give product to supporters and consumers. So I think that as consumers get more savvy, our profession needs to stay on top of the regulation. Now, internal is external. They have the case law.

Ethics 52

Ethics Product Launch Corporate Consumer 52

PR in High Definition

APRIL 26, 2021

Deliveroo has also been under fire from employees protesting against their poor treatment by the company. Find out more about the plans for tougher regulation and new rules granting consumers more power over their data on City AM. It will set you back a pretty penny though, with a retail price of $299. So, what went wrong?

Trends 62

Trends Banking Energy Retail 62

Cision

MAY 26, 2017

Not only is it a phenomenal way to network, but it’s also a great way to show consumers where your values lie and build a strong following. Supporting a social cause is especially effective for younger consumers. TOMS also sets a significant example in the retail and ecommerce space. This concept is called cause marketing.

Blogging 150

Blogging Community Retail Consumer 150

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. Worse, Samsung bungled the management of the product recalls by failing to coordinate with the Consumer Product Safety Commission and its communication to customers was slow and inconsistent.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202

ImPRessions - Crenshaw Communications

APRIL 18, 2018

When embarking on an issues campaign , public relations pros should make it relevant to stakeholders, engage their employees, consider their customers’ values, and be prepared for blowback. Not so long ago, public communication was a one-way process; organizations sent press releases and news statements to media for public consumption.

Corporate 213

Corporate Ethics Apparel Journalism 213

MaccaPR

MARCH 12, 2019

But today, medical device is only 20 percent of our agency’s business; our other marketing work spans the entire scope of health: health insurance, pharmaceuticals, and direct to consumer healthcare products. We measured paid media and website metrics, including video views and comments received. Oh, Medela faced a perception issue.

Agency 54

Agency Healthcare Interviews Insurance 54

Mindful Marketing

JUNE 4, 2022

In its ongoing search for profitable new products, the world’s largest retailer recently cooked up a novel plan—tap into Black Americans’ and others’ celebrations of Juneteenth , the federal holiday commemorating the end of slavery in the United States. .”

Film 65

Film Retail Comparison Nonprofit 65

Stephen Waddington

JANUARY 27, 2019

Check out Flipgrid , a free social platform from Microsoft that enables teachers to creates social media communities around lessons and encourage student to share. It provides data and insights about the content that people are consuming around the internet. BETT had an international feel with a notable rise in exhibitors from Asia.

Handbook 60

Handbook Instagram Government Community 60

Beyond PR

JUNE 5, 2018

But in order to really stake a claim in today’s overwhelming media pool, research must go a step beyond just following the hottest story of the day. Remember, journalists and media outlets are receiving all kinds of pitches every day, especially if a big story is breaking. Connect With The Right Influencers, Not Just The Obvious Ones.

Media 40

Media Employee Pitching Data 40

PR in High Definition

DECEMBER 13, 2017

It is clear that our smartphone assistants are becoming more like virtual companions and soon, millions of consumers will start having meaningful conversations, or even relationships with these virtual assistants, changing the way we interact with one another. So, as comms professionals what does this mean for us?

Trends 59

Trends How To Retail Google 59

MaccaPR

FEBRUARY 19, 2018

When the inevitable social media backlash erupted, the CrossFit gym owner compounded the crisis by posting a profanity-laden response that called criticism by outraged women “b t,” “delusional and ignorant” and “feeble minded garbage.” CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY.

Instagram 98

Instagram Crisis Local Privacy 98

Communications Conversations

AUGUST 21, 2018

I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. from Chicago to Washington D.C., It makes you hungry!

Sports 113

Sports Retail Local Report 113

PR in High Definition

OCTOBER 28, 2021

Recently, the company announced that it plans to hire 10,000 employees in the EU to work on this so-called metaverse, and it got me thinking – will the metaverse force us into changing the way we communicate, or will it just be another tech plaything that doesn’t really go anywhere? Quite a scary thought!

Communications 62

Communications Wikipedia Meeting Technology 62

Critical Mention

JUNE 13, 2018

million fake bank and credit accounts had been falsely created by employees. The company said its unrealistic sales goals for its employees encouraged unauthorized bill pay and new bank accounts. The post How Your CEO Can Save Your Company’s Image appeared first on Critical Mention - Media Monitoring. Until next time!

Company 87

Company Banking Crisis Facebook 87

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Holistic media and commerce.

Mobile 101

Mobile Community System Social Media 101