Stephen Waddington

JUNE 2, 2018

. #4 Voice innovation Voice recognition services have crossed the 95% accuracy threshold deemed acceptable for consumer usage. 5 Privacy paradox Data is enabling social networks and apps to serve personalised services and experiences to consumers. 79% of consumers are willing to share data if there is clear personal benefit.

Report 92

Report Trends Retail Marketing 92

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. The strategy: Fill the content gap to address this market need, and create a frictionless experience to consume content and purchase additional resources.

Case Study 92

Case Study Study Branding Brand 92

NewsWhip

OCTOBER 9, 2024

Our Engineering, Product and Design teams work in integrated units, closely with our client teams, and our clients, and ship what we often hear is the easiest to use and most intuitive software in the media monitoring industry today. We take an ethical and privacy-by-design approach to our work.

Viral 78

Viral Privacy Ethics Technology 78

The Hoyt Organization

FEBRUARY 19, 2024

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. They can also affect your search engine rankings, as Google considers the quantity and quality of your reviews when ranking your business. But what happens when you receive negative reviews?

Policies 92

Policies Construction Reputation Local 92

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging. ” ~ Prof.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

AUGUST 6, 2024

There are too many privacy and data theft concerns. You cannot be too paranoid about data privacy and security these days. Formerly called SEMrush (search engine marketing), it acquired Prowly in the fall of 2020. Primarily, I don’t like the fact they want to verify users by collecting personally identifiable information (PID).

Privacy 91

Privacy B2B Pitching Analysis 91

Stephen Waddington

SEPTEMBER 12, 2017

It’s clearly priced aggressively to appeal to tech curious consumers. Google Home will discover anything that you can find online via the search engine. Okay Google, what about privacy? I recommend you check out the privacy policy for any device. The device is the size of a large mug. Set up is straightforward.

Google 0

Google Privacy Wikipedia Transportation 0

Ethical Voices

APRIL 17, 2023

I started in engineering in college, and I couldn’t hack the math. I was spending all my time working for the school newspaper, and I had to tell my dad, “I’m not going to be an engineer.” We need to be focused on transparency, fighting misinformation and disinformation, and be really respectful of privacy.

Enterprise 70

Enterprise Ethics Engineering Technology 70

Shift Communications

MARCH 22, 2016

Apple has made Privacy/Policy/Security Everyone’s Concern: Throughout interactive, there were a multitude of conversations on encryption, consumer privacy and government involvement in private sector product development. Passcode: Lessons on Security and Privacy from SXSW.

Privacy 60

Privacy Hotels Film Data 60

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. PR 20/20 created MAICON and is the marketing engine behind it. See the full agenda.).

Agency 84

Agency Enterprise Technology Analytics 84

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. Facebook will be using statistical models to try and make up for lost data from iOS14 users. Olivia Carroll.

Advertising 52

Advertising Advertising Web Privacy 52

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. So, we conducted a consumer survey.

Survey 60

Survey How To Storytelling Corporate 60

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. All of this increases the potential of the Institute as a content engine and revenue generator.

Case Study 42

Case Study Storytelling Study Engineering 42

ImPRessions - Crenshaw Communications

APRIL 3, 2019

In consumer technology, it’s the norm for sales to slow and profits to erode over time. The statement from Dan Riccio, Apple’s senior vice president of Hardware Engineering, was succinct. Luckily for Apple, everyone was too distracted by yet another Facebook privacy scandal that the FaceTime bug had a short life.).

Wireless 156

Wireless Privacy Engineering Reputation 156

Sword and the Script

DECEMBER 10, 2019

11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Mindful Marketing

JANUARY 25, 2020

” Apple cooperated in other ways e.g., making engineers available, providing data, and trying to unlock the phone, but it refused the request to create a “ backdoor ,” to its phones, citing concerns over consumer security and privacy, as well as the precedent that such a concession would create.

Privacy 71

Privacy Banking Government Engineering 71

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2019

Facebook’s clumsy handling of its data privacy scandals has been a PR and government relations disaster. Google, too, faces data privacy challenges, as well as periodic revolts by its own workforce. Take data privacy, for example. The privacy implications are clear, but no one’s really pressing the case.

Privacy 165

Privacy Retail Government Google 165

Contently - Strategy

DECEMBER 1, 2021

One reason for this is that Medium posts rank really high in search engine results (in fact, nearly 50 percent of Medium’s traffic comes from search). There are a lot of advantages to posting on Medium, but the most important one is that it has the potential to get your piece in front of people who’ve never heard of you.

LinkedIn 145

LinkedIn Facebook Blogging Mobile 145

Contently - Strategy

OCTOBER 15, 2024

Yep, even though targeted ads can feel like an invasion of privacy, personalized promotions actually improve customer satisfaction. Make sure your targeted ads on social media and search engines perfectly align with your landing page content, and visitors will be more likely to become customers.

Advertising 77

Advertising Advertising Privacy Data 77

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. 15) Ethics in PR revisited.

Social Media 116

Social Media Marketing Media Creativity 116

Landis PR

DECEMBER 4, 2023

The 2023 PAN Brand Experience Report compared how AI is being used by marketers to how customers actually prefer to encounter AI in the marketing they consume. Even with prompt engineering, much of the content is still largely generic and devoid of emotional marketing value.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

When a technology leader speaks about the need for skilled engineers, or a midwest farm company explains how a labor shortage is impacting its growth, it places emotional issues into a constructive framework for discussion. Just as consumers have learned to exercise their buying clout, so have large advertisers. They make the case.

Corporate 149

Corporate Policies Privacy Construction 149