Agility PR Solutions

SEPTEMBER 25, 2023

The landscape of search engine optimization is on the cusp of a transformative journey that promises to reshape the way digital content is discovered and consumed.

SEO 172

SEO Trends Engineering Technology 172

Sword and the Script

JULY 7, 2020

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> Give our services a try.

Technology 128

Technology Publicity Software Print 128

Cision

NOVEMBER 6, 2017

Social media and search engines are riddled with conspiracy theories and misinformation presented as news. And that brings up an excellent point — do search engine and social media companies have a moral responsibility to protect the public from fake news? Bridging the Gap Between Technology and Common Sense. And the worst part?

Google 225

Google Facebook Wikipedia Engineering 225

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies.

Engineering 100

Engineering Writing Mobile SEO 100

Deirdre Breakenridge

OCTOBER 3, 2016

We’re creating, curating, consuming, and confronting a daily tsunami of information. I also wonder if there’s a tendency to over-complicate business processes or claim to adopt new technologies simply to look like we’re keeping up with the “times.” John cares about putting humanity first, and our stories about technology second.

Data 0

Data Tools Technology Banking 0

Cision

MAY 4, 2017

When we talk about evolution, sure: tools, technology and breaking down silos have been the key to many industries taking the step to greater value within their organizations. 3) Success lies in how we use technology to see around the corner and fundamentally change. But for a long time, our industry has needed evolution.

Communications 209

Communications Hotels Technology Tools 209

Stephen Waddington

JUNE 30, 2021

Voice is evolving from an interface to a distinct channel according to the Voice Consumer Index. Data on the adoption of voice technologies by consumers is hard to find. It’s an area of the media and technology that organisations such as Ofcom or ONS don’t yet track. A third of UK consumers use voice assistants daily.

Hotels 138

Hotels Travel Engineering Privacy 138

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. This shouldn’t be a surprise.

B2B 191

B2B Leadership Marketing Software 191

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Since I work in technology, which is by definition the application of science for practical use, there is some direct professional development value.

Google 156

Google Course Survey YouTube 156

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. Paid media marketing can be tracked through marketing technology platforms like Marketo, and attributed to quantifiable metrics like shopping cart conversions (B2C) and lead generation (B2B).

Small Business 245

Small Business Media SMB Pitching 245

Onclusive

DECEMBER 19, 2019

As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me. So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers. We target our consumers with historically unimaginable precision.

Marketing 195

Marketing Advertising Advertising System 195

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. For consumer brands, of course, PR can strike a spark that lights the fire of mass appeal. It’s also occasionally controversial. Cuban sees PR spend as wasteful and premature for most early-stage companies.

Study 234

Study Course SEO B2B 234

The Proactive Report

JULY 23, 2017

This lack of forward thinking puts brands at risk of failing to meet the rising expectations of their consumers. It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” They use search engines and social media to find it. Altimeter ).

Strategy 149

Strategy B2C SEO Social Media 149

PR in High Definition

SEPTEMBER 28, 2023

Earlier this month, a trial began that accused Google of monopolising internet search engines, eliminating the ability of rivals to compete. Are search engines controlling how we think? And, are there any other ways that communications professionals can hope to compete with companies that simply have deeper pockets?

Engineering 62

Engineering SEO Wireless Google 62

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Thought leadership is relevant not just to B2B organizations, but to consumer product companies. Today, consumer and business brands need to be seen as leaders, and many have seen how an army of influencers can not only propel a business forward, but insulate reputation in the event of a reputation crisis.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

MAY 8, 2017

Many of today’s PR agencies are staffed with digital experts and data engineers as well as ex-journalists and publicists. Success takes research skills, media savvy, a certain killer instinct, and a network of one-to-one relationships, and the process often involves a time-consuming negotiation. First, the changes in what we do.

Publicity 245

Publicity Public Affairs Agency Corporate 245

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

Enterprise 187

Enterprise Technology Tools Privacy 187

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes What technology PR agencies do is not rocket science. The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content. Trust is hard to gain but easy to lose.

Technology 100

Technology Publicity Pitching Trade Shows 100

Prowly

JANUARY 23, 2025

Track any subject, from healthcare to engineering to politics to sports. PRO TIP: To make your lists more precise, you can group journalists and outlets by industry sector, technology, market, or region. Remember that trade media is more deliberate than consumer outlets. Data-based PR is the new reality.

Pitching 104

Pitching How To Media B2B 104

Bianchi Biz Blog

DECEMBER 2, 2021

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. Automakers are in it for the long haul, and they want suppliers that will be able to partner with them and to stand behind their technologies for years.

Automotive 68

Automotive Technology Engineering Trade Shows 68

PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . They are not “turn-key insights engines.” What is the new guide intended to do for communicators? Simply begin.”

Measurement 186

Measurement Communications Analysis Data 186

PRSay

JANUARY 16, 2020

The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020.

Reputation 183

Reputation Privacy Banking Ethics 183

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. Being a certified digital marketer, he understands how modern technology shapes the PR industry. Connect with him on Twitter @connect2taral.

Google 259

Google Digital PR Mobile SEO 259

MaccaPR

JANUARY 13, 2025

Consumers expect transparency and genuine interactions with people which builds trust and loyalty. Additionally, disclosing the use of AI tools and AI-generated content allows brands to maintain authenticity while still benefiting from AI technologies. In one survey, consumers were 2.4x One survey suggested 94.6%

Crisis Management 62

Crisis Management Crisis Social Media Reddit 62

Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Technology and computing. Hobbies and interests.

Social Media 233

Social Media How To Insurance Insurance 233

Flack's Revenge

NOVEMBER 7, 2016

Ads on Top – An innovative solution for out-of-home ads that target consumers “in the wild” via digital signs. Adaptive Campaigns – It’s a programmatic real-time engine that delivers the most relevant ad content for every impression; there’s some pretty interesting predictive tech behind Adaptive.

Mobile 166

Mobile Big Data Advertising Advertising 166

The Proactive Report

FEBRUARY 17, 2023

There are many avenues for visibility – search engines, news media, social media, and other digital outlets like blogs and podcasts. Discover your brand visibility score Brand Affinity and Trust Building brand affinity and trust is increasingly important in 2023, as consumers become more conscious of the companies they want to support.

Branding 130

Branding Brand Ethics Engineering 130

Wadds Inc.

DECEMBER 5, 2024

AI systems have the potential to disrupt reputation in the same way as digital media and search engines have done over the past 25 years. Its an emerging form of media that is already actively used in both a business and consumer context for research and insight.

System 52

System Corporate Reputation Media 52

Contently - Strategy

JANUARY 25, 2023

When voice recognition technology first became popular, consumers used it to have funny conversations with AI or ask their Bluetooth speakers to play their favorite songs. People still do that, even as they increasingly turn to voice search technology for answers to their questions. Write content that answers questions.

How To 123

How To SEO Mobile Engineering 123

Solo PR Pro

DECEMBER 12, 2024

With user-friendly platforms like ChatGPT, AI is as easy to use as a search engine. For many independent professionals, managing day-to-day operations can be time-consuming and tedious. This accessibility has enabled even tiny businesses to harness the capabilities of AI without extensive technical training or an exorbitant investment.

Tools 52

Tools Energy Small Business Software 52

Flack's Revenge

FEBRUARY 3, 2021

It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. From there it depends on how relevant the technology is to the company’s goals. You can dance around it and share some details without giving so much away that it can be reverse engineered.

Technology 177

Technology Comparison Case Study Video 177

Presspage

AUGUST 10, 2017

Since, the company has grown substantially and has become a leading supplier of consumer and business related electronics products. Resulting in innovative electronics technology in a wide variety of products, systems, and services; ranging from consumer electronics products to industrial devices, building products, and housing.

Engineering 92

Engineering System Consumer Technology 92

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

In some tech sectors there’s a pack mentality, with companies promoting their offering with similar phrases, or empty jargon that might impress engineers but is unlikely to sway journalists. Remember, differentiation doesn’t have to be a technology product or service, although superior tech is an asset.

Pitching 205

Pitching Agency International Internal 205

NewsWhip

JULY 14, 2020

We recently had the chance to sit down with Darika Ahrens, who is the Digital Director at ENGINE MHP. You’re Digital Director at ENGINE MHP Can you tell us about the business, especially the areas of special competence that the agency has? This interview has been edited for length and clarity. Darika: It’s hard.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 211

Writing Communications Marketing B2B 211

Flack's Revenge

JULY 11, 2018

It takes a big idea to attract the attention of consumers and get them to buy your product…”. Admittedly, this is not just about PR – it involves product engineering and other aspects of marketing. Tie them in with a consumer-friendly story, like the Pokémon Go craze. Examples are all around us.

Insurance 204

Insurance Insurance Advertising Advertising 204

Sword and the Script

APRIL 9, 2020

I’ve seen commentary that says it’s a great time because everyone is stuck at home and consuming more media. Is now a good time to launch a podcast? There’s also contrarian advice that says this is a terrible time to launch a podcast because everyone will be doing it. He sustained a life-changing injury after being shot by a sniper.

Technology 111

Technology Engineering Interviews Google 111