Ethical Voices

SEPTEMBER 19, 2022

For Ethics Month, I wanted to look at new topics and geographies. He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? Ethical challenges with clickbait. That’s obviously not ethical. The state of misinformation in Cambodia.

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Ethical Voices

JULY 24, 2023

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted?

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PRSay

SEPTEMBER 26, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month several webinars, including “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. 27 from 3-4 p.m. Ewing, APR, Fellow PRSA.

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Prowly

MARCH 4, 2025

"With the growing presence of AI tools in our industry, it's essential to adopt an AI Code of Conduct policy to set the standards and expectations for PR pros and clients alike. We have created an AI Policy discussing how we have adopted AI in our business, how we ethically use it, and where we would never use it.

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Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

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PRSay

APRIL 27, 2016

And how does the publicist assure that the transaction is ethical when not controlling the final product? As media consumers have realized that even the hallowed halls of editorial independence are sometimes compromised, their trust has eroded. It’s no wonder consumers are confused and that PR practitioners can be confused, as well.

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Contently - Strategy

JULY 3, 2024

Generative AI is creating new content at a rapid pace — not just consuming and processing existing content. It means we must prioritize AI ethics in a way we never have before. Which forces us to ask the question: What are some ethical considerations when using generative AI? Why does AI ethics matter?

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PRSay

OCTOBER 3, 2022

In the state’s definition, Sephora said, “‘Sale’ includes common, industry-wide technology practices such as cookies, which allow us to provide consumers with more relevant Sephora product recommendations, personalized shopping experiences and ads.”. Similar laws will take effect in Virginia, Colorado, Connecticut and Utah next year.

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Contently - Strategy

APRIL 14, 2021

For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. ” As a result of such concerns, consumers are disabling cookies, using ad-tracking and ad-blocking software, and complaining to regulators. .” For brands, however, it means a paradigm shift.

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Ethical Voices

APRIL 22, 2024

What is the most difficult ethical challenge you ever confronted? It comes down to two things – how do you ethically deal with people with agendas? And then two, how do you deal ethically with media that change your words, not just misrepresent them or take them out of context, but actually edit your words?

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NewsWhip

JANUARY 11, 2024

Criticism is constant, especially with rising consumer expectations. Sustainability Consumers have a growing awareness of environmental issues. In fact, a recent study showed that 78 percent of US consumers say that a sustainable lifestyle is important to them. No business is safe from external reactions.

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Buchanan PR

APRIL 12, 2023

Environmental, social, and governance (ESG) is a framework that helps companies measure and assess their ethical impacts using detailed criteria to meet their sustainability goals. These two disciplines are becoming increasingly important to businesses, employees, and consumers.

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PR in High Definition

AUGUST 28, 2024

So, what are some things that can businesses and consumers can likely expect? Potential focus areas While the exact details of the UK’s impending AI regulation are yet to be revealed, experts suggest it may address several key areas: Ethical standards : Ensuring AI systems adhere to ethical principles and do not perpetuate biases.

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Stern + Associates

MAY 20, 2022

It is not unusual for regulators to clash with technology companies when trying to establish policies for protecting citizens as well as the rights of the company. He also advises policy makers on regulatory laws aimed at protecting consumer privacy and properly governing digital platforms.

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Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

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PR in High Definition

SEPTEMBER 28, 2023

While consumers are rightfully sceptical when it comes to trusting brands’ environmental claims, Patagonia demonstrates how brands can be active participants in the battle against climate change. Effectively communicating that the business has clear future environmental plans assures consumers that your company is in it for the long haul.

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Mindful Marketing

MARCH 31, 2025

Criteria that predict how fast consumers adopt new products , or how quickly they diffuse into the market, suggest rapid acceptance of AI: Relative advantage : Compared to the time and effort it takes to draft a report, create a complex image, etc., Morally grounded leaders can create policies to promote ethical behavior.

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Prohibition

FEBRUARY 27, 2025

Todays consumers dont just want to know what youre selling; they want to know what you stand for. The rise of brands taking a stand Modern consumers are more values-driven than ever. They care about the ethics of the companies they buy from, and theyre not afraid to make purchasing decisions based on those values.

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Mindful Marketing

FEBRUARY 14, 2021

That’s the question I set out to answer through research that began with a group of students in an Advertising Ethics class I was teaching. I presented those findings at the American Marketing Association’s Marketing & Public Policy Conference in Washington, D.C., Health Marketing Quarterly later published the study.

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Ethical Voices

AUGUST 21, 2023

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

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Solo PR Pro

JUNE 12, 2018

Data has always informed the work of public relations professionals, but the sheer volume of information available today raises a new set of ethical and moral questions about what we collect, curate, share, and use. Data is worth money and in the quest for funding, scientific rigor (and ethical considerations) may fall by the wayside.

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PR in High Definition

AUGUST 24, 2020

Not only is Twitter’s hateful speech policy in line with the official hateful incidents criteria, but the decision is also legally sound. Furthermore, communicating on your client’s ethical and political standings is so important now. Furthermore, does this mean that they have too much power over our ability to speak freely?

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Reputation Us

JANUARY 3, 2020

Rather than simply steering clear of companies doing wrong by avoiding “sin stocks,” investors and consumers are actively seeking out companies that are proactive in “doing right”— seeking both a positive impact on society and favorable investment results. Gaining profit and peace-of-mind is a pretty strong combo. Survey says….

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Ethical Voices

APRIL 17, 2023

He discusses a number of important ethics issues, including: It’s great to be with you, Mark. Thinking over your career, what is the most difficult ethical challenge you ever confronted at work? economic policy, so I figured out some stuff along the way. The ethical use of technology is critically important.

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Prohibition

MARCH 16, 2021

Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour. These changes are symptomatic of broader consumer attitudes and relationships with brands. What does this mean for brands? Responsible influence.

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Prohibition

MARCH 16, 2021

Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour. These changes are symptomatic of broader consumer attitudes and relationships with brands. What does this mean for brands? Responsible influence.

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Social Media Trends Video Consumer 62

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

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Ethics Training Financial Survey 52

Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. It’s important to remember that although AI-powered personalisation offers undeniable benefits, staying informed and critically evaluating the content you consume is crucial, to avoid filter bubbles.

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Mindful Marketing

JUNE 19, 2022

Students’ desires to text, check social media, and surf the web while in class have led many faculty members to begrudgingly prohibit technology in the classroom, but even with such policies in place, they still sometimes need to confront students who, like Ryan, feel they simply can't comply with the rules.

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Where the Fishermen Ain't

JUNE 13, 2014

For me personally, this has been a topic of consuming interest. In short, I believe that public relations people who engage in ethical practice have a lot to contribute to the great public resource that is Wikipedia. BBC , "PR firms pledge ''ethical'' use of Wikipedia". Fortunately, my employer feels the same way.

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Burrelles Fresh Ideas

JUNE 6, 2023

To the average consumer, AI likely snuck up like a mysterious, unknown entity. These techniques have helped marketers understand consumer behavior, segment audiences, and personalize marketing campaigns. But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical.

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Mindful Marketing

AUGUST 23, 2019

” “This suggests that the business community is expecting blowback from their policies, and they’re trying to get ahead of it.” ” Echoing those sentiment was professor of public diplomacy at USC, Nicholas Cull, who said “There seems to be a concern among the CEOs that they’re becoming the bad guys.”

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Beyond PR

JULY 20, 2016

Know your standards: AP News Values and other codes of ethics. Media and their audiences operate 24-7-365, creating and consuming content constantly and expecting answers to questions immediately. The journalists you work with need to know and trust that you have the expertise, experience and perspective to add to their story.

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PRSay

SEPTEMBER 7, 2021

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Leading With Ethics.” Please join the discussion on Twitter via #EthicsMonth, and follow along with our ethics-related blog posts, as well as two webinars (on Sept.

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Prohibition

DECEMBER 13, 2021

This crisis plan should be based on a comprehensive business risk assessment and should be aligned with the business strategy and other company policies. In the event that a company’s software unexpectedly collapses, it has a direct impact on both employees and consumers. The second step is to manage the crisis.

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Mindful Marketing

SEPTEMBER 30, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing It’s hard to believe that Mindful Marketing has been shining a light on ethics in the field for ten years! Consequently, a main aim of Mindful Marketing has always been to make ethics sticky.

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PRSay

JULY 10, 2023

As consumers look for companies that share their values, brands should decide proactively how and when to speak up. According to a 2021 Deloitte survey , quality and price remain two of the top-three purchasing criteria for consumers, cited 86% and 61% of the time, respectively. For communicators, there are urgent questions.

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