Critical Mention

FEBRUARY 20, 2020

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. Reputations can be formed throughout the entire consumer journey. In business, opinions play a big role in shaping reputations.

Reputation 105

Reputation Branding Brand Analytics 105

Critical Mention

AUGUST 6, 2020

Many organizations sell products or services that appeal to consumers all across the world. For example, you can choose to create lists that separate contacts by geographical location, industry type, level of importance, etc. Local & International Contacts. The more contacts you have, the more brand visibility your business gets.

Media 104

Media Radio Local Tools 104

Critical Mention

NOVEMBER 18, 2019

The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels. Consumers are attracted to making purchases from dependable brands. Receiving instant alerts is key to boosting your brand’s name.

Viral 70

Viral Radio Media Sports 70

PR Fuel

NOVEMBER 20, 2020

For example, are you hoping to boost sales or are you trying to build brand recognition and trust? What image of your brand are you trying to put forward and what message do you want to send that will make consumers trust you? If you haven’t done so already, it’s time to create a consumer persona.

Radio 80

Radio Print Writing Consumer 80

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. For example, who are the people being helped by your nonprofit’s programs, and what are their stories? Find your organization’s best stories.

Storytelling 163

Storytelling Media Nonprofit Government 163

Critical Mention

NOVEMBER 5, 2019

So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. The more consumers visit your site, the more enter your marketing and sales funnels. Share Tweet Share.

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

OCTOBER 16, 2019

Plus, public opinion is highly valued by the majority of consumers. About three-quarters of consumers trust opinions they find on social media, including those from friends, families, and influencers to help them make the right decision about buying a product or service.” – via Digital Marketing Institute. Until next time!

Media 80

Media Analysis Radio Sports 80

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. In fact, 94% of consumers show loyalty to brands that over complete transparency. Meanwhile, consumers can learn more about your brand before purchasing your product or service. Radio shows. Not sure where to start?

Writing 96

Writing How To Media Guidelines 96

Cision

MAY 16, 2017

Consider an airport that tracks luggage through an attached RFID chip, for example. It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? The speed of change is accelerating, and consumers are committed to the ride.

Hotels 198

Hotels Mobile Travel Technology 198

Landis PR

MAY 9, 2022

My boss at the college radio station believed in Murphy’s Law: If anything can go wrong, it will. Assess and Prepare Internal and External Communications: The crisis impacts internal audiences, e.g., employees, and external audiences, e.g., consumers and the press, differently. The post Crisis?

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Communications Conversations

JANUARY 20, 2022

Social and digital teams are spread thin and other channels (for now) are taking priority (Insta, LinkedIn and blogs, for example). Teams just don’t have enough juice left for one more format–especially one that’s somewhat time-consuming to produce. Think about radio talk shows. And you’d be right.

Branding 113

Branding Brand Twitter LinkedIn 113

Cision

APRIL 10, 2017

For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. Be sure to offer a news hook, and explain why a magazine for example, needs to cover something now. Spring is here, which means travel season is upon us!

Travel 174

Travel Pitching How To Radio 174

Mindful Marketing

MAY 22, 2021

Native advertising has likely existed for more than a century, one of the earliest examples being John Deere’s agricultural magazine The Furrow , which contained “articles on agriculture and farming tips” alongside ads for the firm’s agricultural products. .”

Advertising 114

Advertising Advertising Agriculture Ethics 114

Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Understand the Future – Thought leadership begins with truly understanding the industry you operate in and the challenges that consumers and companies face alike. How to do that?

How To 149

How To Social Media B2C Television 149

Beyond PR

JUNE 30, 2016

The university radio or TV station. Broadcast media also is branching out more online, so the websites associated with the college-hosted radio and TV stations show the same volume of content that might be prepared for on-air dissemination. Take WOUB, for example, out of Ohio University. The college newspaper.

Radio 69

Radio Newspapers Print Media 69

Barokas

MAY 22, 2019

With so many brands vying for our attention through various channels – from social media, TV, radio, print, smartphones and the endless barrage of emails flooding our inboxes on a daily – sometimes hourly – basis, it’s easy for your message to get lost among all the noise. It’s a noisy world out there.

Storytelling 60

Storytelling Radio Print Advertising 60

Prakkypedia

NOVEMBER 5, 2017

Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. An ABC Radio National show and podcast, Download This Show explores “the latest in technology, social media, consumer electronics, digital culture and more”. Download This Show.

Media 76

Media Journalism Radio Print 76

Stephen Waddington

JUNE 9, 2020

Understand your audience Lockdown has meant that different media channels are being consumed and at different times of day. For example, print has fallen off the cliff on which it was already teetering precariously. It has struggled to produce, distribute, and monetise during the pandemic.

Radio 89

Radio Skype Print Local 89

PR Fuel

MARCH 22, 2022

For example, you can also look at social media influencers, radio programs, magazines, and blogs. For example, maybe you want to launch a new product. Over 60% of consumers purchase products after watching videos. Once you define your target audience, you can start building a media list.

How To 105

How To Guidelines Writing Pitching 105

Shift Communications

JANUARY 3, 2017

To illustrate the importance of asking why, let me provide a recent client example regarding a tier one media hit. Their content is often featured on NPR and their local radio affiliates. The audience for Marketplace Tech is more broad and consumer-centric. Right Message.

Media 104

Media Training Technology Consumer 104

Cision

MARCH 23, 2016

You’re about ready to throw in the towel and do the social media version of the Paleo Diet and go into caveman mode (aka radio silence on all channels). Just the same way brands signed up for too many social accounts in the early days, so too did many consumers. Pay Attention to Where Your Audience Is. Your website.

Social Media 120

Social Media Media Energy Instagram 120

The Hoyt Organization

JANUARY 17, 2024

Let’s give an example: When Charles R. This includes traditional outlets like newspapers and magazines, broadcast media such as radio and TV, and digital platforms like blogs and online news sites. But not just any website will do the trick. So how do you achieve this?

Education 52

Education Publicity Radio Newspapers 52

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. LiDAR is a perfect example. Along this same line of thinking is consumer education. For example, I had the opportunity to tell the story of Kelly Suntrup Stumpe, aka The Car Mom.

Meeting 78

Meeting Automotive Media Technology 78

ImPRessions - Crenshaw Communications

MARCH 7, 2017

PR professionals know that in the “attention economy” where consumer engagement is elusive, the most effective way to connect with an audience may be to tell your story. The best marketers know how to shape narratives that have an emotional hook or tie to consumer values. Most “marketing geniuses” are strong storytellers.

Storytelling 149

Storytelling Data Insurance Insurance 149

Critical Mention

SEPTEMBER 5, 2019

According to a Mention Me study, 71% of consumers would rather discover brands themselves through channels like friend recommendations on social media, browsing in-store or online searches, as opposed to traditional forms of push advertising. . Sentiment Monitoring. Especially if you are subscribed to a platform that offers real-time alerts.

Social Media 75

Social Media Media Analysis Radio 75

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. The fact is companies that ignore African Americans risk missing out on an increasingly affluent, well-educated and well-connected group of consumers. Beyond February.

Television 72

Television Education Groups Community 72

PR Fuel

JANUARY 24, 2022

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. For example, if your audience comprises college students, use a persona that speaks directly to them. You may use media outlets like radio or TV for your campaign. You also need to set a realistic, time-based goal.

Creativity 111

Creativity Data Measurement Product Launch 111

Polaris

DECEMBER 10, 2014

Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). But interruptive marketing is also used to describe traditional TV and radio advertising, email sent to you without permission and unsolicited direct mail.

Blogging 183

Blogging Comparison eBook Case Study 183

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Cision

JULY 11, 2017

If we recycle the “Fire & Ice” example above and apply it to keywords, we might create Boolean search strings like this: “Fire AND Ice” (meaning that both words must be present for a media mention to be captured), or perhaps “Fire OR Ice” (meaning that either word must be present for a media mention to be captured).

How To 265

How To Media Software Agriculture 265

Ethical Voices

SEPTEMBER 19, 2022

Because of Cambodia and the way it is, not so much in the consumer space. Is the general consumer, the general citizen, taking the celebrity endorsements and all the other things with a grain of salt? I was telling the radio, “No, she wasn’t caught. It’s a weird one. It’s a tricky one.

Ethics 84

Ethics Radio Sports Facebook 84

Cision

MAY 1, 2017

One of the other features that desktop enables is for Facebook Live to broadcast a screen (for example using an app or a video game) similar to Twitch. Shortly, we will all be able to broadcast (and listen to) live talk radio on Facebook. While this hasn’t been introduced to the public yet, it is referenced in Fidji Simo’s post above.

Video 197

Video Facebook Retail How To 197

Critical Mention

OCTOBER 3, 2019

For example, if you own a company that offers three different products, separate your contacts into three groups based on the job title or function that makes them most likely to be interested in a specific product. Doing so provides a higher rate of consumer interest and genuine credibility. “40% Segmented Lists. – Econsultancy.

Marketing 68

Marketing Training Groups Radio 68

Prakkypedia

OCTOBER 30, 2017

That means journalists working across newspapers, online, radio and TV; in sectors as varied as sports, politics, health, arts, cars, travel … and so on. It means subscribing to media, being a regular, loyal media consumer, and connecting to journos wherever you can in spaces like social media.

Media 61

Media Pitching Radio Newspapers 61

PRSay

JUNE 28, 2018

Listen to radio programs and podcasts. For example, how is the product or service transforming people? For example, one of our clients likes to meet with his staff in our offices, because he feels that our environment is better for stimulating ideas than the cube-ville where he works. Feed your mind with new experiences.

Exercises 80

Exercises Creativity Radio Resources 80

Polaris

NOVEMBER 17, 2015

One example is Vineland Research & Innovation Centre , an independent, not-for-profit research centre based in Niagara, Ontario. The power of sensory traits to affect consumer choice. • Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2

Agency 100

Agency Newspapers Radio Interviews 100