5W PR

APRIL 16, 2025

Research shows that 76% of consumers are more likely to purchase from brands that demonstrate cultural awareness in their marketing. In Japan, workplace wellness programs often include group exercises and meditation sessions, reflecting cultural values of collective harmony. Representative imagery matters deeply.

Branding 78

Branding Brand Marketing Local 78

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

5W PR

APRIL 5, 2025

A 2020 Edelman Trust Barometer study shows that 81% of consumers say brand trust is a deciding factor in their purchasing decisions. Organizations should regularly review and update their crisis PR plans, conduct training exercises, and learn from both successes and failures.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

Practical Law Construction

MARCH 15, 2023

He held that the adjudicator had not exercised a lien before issuing his decision. The judge noted that it was not disputed that attempting to exercise a lien was unlawful ( Cubitt Building and Interiors Ltd v Fleetgate Ltd ). Consequently, the adjudicator’s decision was enforced and there were no grounds to stay enforcement.

Exercises 83

Exercises Construction Financial Consumer 83

5W PR

NOVEMBER 7, 2024

In today’s wellness landscape, consumers are increasingly interested in personalized solutions for weight loss, particularly with the rise of injectable medications like Ozempic, Mounjaro, and Wegovy.

Communications 78

Communications Education Storytelling Consumer 78

PRSay

JUNE 28, 2018

To get there, you’ll most likely have to sell your idea inside your own organization first (or to a client), before engaging with the end user or consumer.

Exercises 101

Exercises Creativity Radio Resources 101

5W PR

MAY 28, 2020

Consumers have clearly shifted to e-commerce, whether that means buying household items or stocking up on groceries. The impact on consumer mobility and supply chains, as well as the dramatic shift in media consumption habits, have made marketers everywhere concerned about how to proceed with the newfound situation. Do You Deliver?

Consumer 88

Consumer Exercises Crisis Customer Service 88

5W PR

FEBRUARY 15, 2025

Listeners often consume podcast content during personal momentswhile commuting, exercising, or relaxing at homecreating an environment conducive to meaningful engagement. This approach demonstrated how brands can use podcasts to address challenges while maintaining transparency and building consumer trust.

Branding 78

Branding Brand Storytelling Exercises 78

Sword and the Script

MAY 12, 2015

Cramps, dehydration, fatigue all settle in quite easily and consume the mind. Child’s Hill was a Mental Exercise. He took us out there to exercise our minds. Then again, it we might just have another look if we considered these cyclical endeavors as a mental exercise…if we viewed them as Child’s Hill.

Exercises 60

Exercises Training Newspapers Sports 60

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

While journalism and PR are linked, and the writing for each may seem similar, there are plenty of nuances that could make a transition more time-consuming than expected. . Here’s a useful exercise for PR people: go back to the first things you wrote in PR and see if they can be trimmed. Compare then and now.

Writing 294

Writing Journalism Pitching Report 294

PRSay

MARCH 25, 2025

I went with a very broad breadth of what tech PR is like, and I focused heavily on consumer, too, even though much of our experience is in B2B. But when we were trying to figure out how to make me look more adult, which I guess now that Im 50 is a cute exercise, I thought, Lets add a tie. Any parting thoughts about your book project?

Pharmaceuticals 88

Pharmaceuticals Writing Storytelling Exercises 88

5W PR

MARCH 5, 2025

Research from the Ponemon Institute shows that 65% of consumers lose trust in organizations that experience data breaches. The 2023 IBM Cost of a Data Breach Report found that companies that contained breaches within 200 days saved an average of $1.1 million compared to slower responses.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

PR for Anyone

FEBRUARY 28, 2024

As we age, holistic measures such as diet, exercise, and self-care can help women manage mental and physical changes. Prioritizing a balanced diet and regular exercise can help manage cholesterol level. Dr. Dhillon recommends doing cardio and weight-bearing exercises at least two to three times a week for 20 minutes each session.

Exercises 130

Exercises Strategy YouTube System 130

PR for Anyone

APRIL 24, 2024

In this episode, Luci sits down with Christina to discuss the profound connection between nutrition, exercise, and effective leadership. During college, she taught exercise classes to make ends meet, and it was there that she had an aha moment. So, what are these basics? As for sleep, adults should aim for a solid seven to eight hours.

Exercises 130

Exercises Leadership Education Transportation 130

Onclusive

JANUARY 25, 2024

Understanding how you measure up against your competitors is an important benchmarking exercise that provides actionable intelligence. Onclusive Social sentiment analysis offers a nuanced understanding of consumer reactions to earned media coverage and media mentions.

Analysis 195

Analysis Media Trends Data 195

Deirdre Breakenridge

NOVEMBER 24, 2015

With technology advancing, consumer behavior changing and shorter attention spans, it has become increasingly difficult to build relationships. At the same time, we agreed that exercising Creative PR is both valuable and a necessity today. Organizations need communication professionals who have a raised creative quotient.

Creativity 150

Creativity Community Exercises Storytelling 150

Melissa Agnes

APRIL 16, 2018

In chapter four we’ll discuss your organization’s high-risk scenarios, but before we get there, following is an exercise to consider undertaking with different members of your leadership team. This exercise will help you spark discussions and gain necessary awareness. This type of exercise offers more than a traditional tabletop.

Internal 133

Internal International Crisis Exercises 133

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. I also believe the cognitive gymnastics you have to do to understand physics is good mental exercise for the brain. Often these are history or fiction.

Google 157

Google Course Survey YouTube 157

PR for Anyone

FEBRUARY 21, 2024

With the overwhelming influx of news and its impact on stress levels, it’s more important than ever to be mindful of how we consume information. Saltz recommends activities like aerobic exercise, paced deep breathing, and progressive muscle relaxation to alleviate anxiety and promote relaxation.

Exercises 130

Exercises Social Media Television Comparison 130

5W PR

FEBRUARY 19, 2024

These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. 5W’s Consumer Culture Report revealed more than half of all consumers are interested in investing on their health and wellness journey by splurging on products and services within the industry.

Consumer 78

Consumer Industry Branding Brand 78

Polaris

NOVEMBER 17, 2014

What it means for marketers: Although most bloggers are highly ethical, you need to exercise caution in who you approach and how. Whether you’re using blogger outreach or media relations to get the word out about your consumer brand, building relationships is key. It’s all about building relationships.

Media Relations 232

Media Relations Marketing Media Fashion 232

PRSay

MAY 3, 2019

Here’s what’s important about this exercise: The average number of viewers for those shows was 38 million in 1998, 27.8 More people than ever consume news. They just consume it across more varied platforms. No soup for you if you didn’t get “Seinfeld,” “American Idol” and “The Big Bang Theory,” respectively.

How To 137

How To Education Exercises Newspapers 137

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Let’s face it, an agency search is arduous and time-consuming for both sides. Ideally, everyone in an agency would clamor for the opportunity to write, and agency leaders would create an inclusive approach, offering teaching and exercises to bring writing quality up a level or two. What’s on our holiday PR wish list.

SEO 200

SEO Pitching Agency Exercises 200

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. Meetings are time-consuming, but there’s no better way to check for compatibility. And don’t pretend you don’t have competitors. No differentiation. Is it still recognizable as your own?

Pitching 205

Pitching Agency International Internal 205

NewsWhip

NOVEMBER 20, 2024

So, you’re gonna have to go through an exercise to assign a weight and figure out ‘What is the audience that we’re gonna prioritize?’” “Take DEI. Meanwhile, consumers are probably not thinking about your DEI policy when they buy your product.

Data 78

Data Storytelling Policies Employee 78

PR for Anyone

NOVEMBER 8, 2023

She shares a career-defining moment when an event she organized for mom bloggers crashed Disney’s website within minutes, showcasing the immense draw of moms in influencing consumer behavior. The Spending Power of Women Over 55 Christina Daves understands undervaluing an influential group of consumers.

Marketing 130

Marketing Consumer Advertising Advertising 130

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

According to Fleishman Hilliard’s Authenticity Report , consumers care most about issues like affordable healthcare and education. There were critics on both sides — those convinced that shareholder interest should remain the only corporate priority, and those who dismiss the whole thing as an empty PR exercise.

Leadership 156

Leadership Corporate Energy Government 156

PRSay

JULY 22, 2021

For employers, showing that they trust employees to exercise discipline while working from home pays dividends. The agency specializes in media and influencer relations for clients across a variety of consumer industries. Hybrid models demonstrate trust. Trust is essential in any relationship. Illustration credit: piscine ].

Employee 148

Employee Exercises Study Meeting 148

MaccaPR

DECEMBER 19, 2019

Since unleashing the unintentionally hilarious Christmas TV spot, “The Gift That Gives Back,” Peloton has endured consumers on social media hammering their ad depicting a husband gifting his wife a Peloton, which inspires her to joylessly work out to, seemingly, please her male partner. million views on Twitter.

Marketing 107

Marketing Exercises YouTube Consumer 107

Wadds Inc.

OCTOBER 9, 2022

Strategic planning can be time consuming and complex but it can provide important insight into the marketplace now and future direction. Strategic Planning and Crisis Preparedness report you’ll find a strategic planning exercise that we have undertaken for an independent creative or professional services agency based in the UK.

Creativity 118

Creativity Agency Enterprise Exercises 118

Contently - Strategy

OCTOBER 9, 2019

Using the same vocabulary as your consumers helps consumers feel closer to a brand. To be honest, I worried that the exercise would be redundant—I’d worked with dozens of clients as a content strategist and interviewed dozens more for our blog over the years. What else did I have to learn? As it turns out, a lot.

How To 104

How To Marketing B2B Exercises 104

Stephen Waddington

JANUARY 12, 2022

Key challenge for this year is for news media to reengage, as well as build deeper relationships with regular news consumers. Regulation would help as the European Union and national governments exercise control over big tech. In many parts of the world audiences have fallen during 2021 because of these factors.

Report 122

Report Media Journalism Privacy 122

Cision

APRIL 29, 2015

For comparison sake two other health articles from The Wall Street Journal is included along with their Facebook and Twitter sharing to illustrate the interest on this topic compared to the other two articles: Apps to Track Exercise, Sleep Help Patients Participate in Clinical Trials [4.13.2015] – Facebook: 892 and Twitter: 477.

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

PR in High Definition

FEBRUARY 23, 2021

Hands up if you’ve started a new form of exercise this past year? Lastly, the UK competition watchdog has raised concerns over Adevinta’s acquisition of Gumtree , warning that consumers will face higher prices and less choice. See what I did there? Maybe you are new to running or maybe you’re taking it to the next level?

Trends 115

Trends Facebook Exercises Google 115

PRSay

JUNE 7, 2023

According to Bloomberg’s Metz, “ChatGPT has done a lot for consumer AI literacy, which has been really cool,” and the broader public is learning about “things that are good, and things that are promising, but also things they should be watching out for.”

Journalism 158

Journalism Public Affairs Ethics Technology 158

Sword and the Script

SEPTEMBER 25, 2018

I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve. Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. That’s also a useful mental exercise. 3) The CMO Priorities.

Survey 99

Survey Marketing Exercises Study 99

Shift Communications

JANUARY 30, 2020

When there are often more questions than answers, seemingly straightforward communications exercises can result in unexpected consequences. The parallels drawn between the Wuhan coronavirus and SARS prompted us to reflect on some significant changes since these past threats in how our society consumes and expects information.

Trends 127

Trends Publicity Communications Tourism 127