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Two Lessons TikTok can Teach Facebook

Mindful Marketing

It’s been hard to find news feeds recently that haven' featured Facebook. Francis Haugen is a 37-year-old data scientist and Harvard MBA who has worked for a variety of top-tier social media firms for 15 years, including a two-year tenure at Facebook. “Facebook has set up a system of incentives that is pulling people apart.”

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Can Sponsored Content Work For PR?

ImPRessions - Crenshaw Communications

Think sponsored tweets, boosted Facebook posts, sponsored pins and much more. . It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism. Though the terms can be used interchangeably, they refer to different things. The pros and cons of sponsored content in PR.

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How Successful Journalists Use Social Media

Cision

The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. The Cision Global Social Journalism Study has a lot of insightful, actionable data about how journalists use social media and their perceptions of social tools. Publishing Content. Promoting Content.

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Dissecting Publicity’s Impact on Pharma Companies

Cision

Yet, when an article like The Wall Street Journal’s Pharmaceutical Companies Buy Rivals’ Drugs, Then Jack Up the Prices by Jonathan D. Will the references to a company like Valeant Pharmaceuticals International Inc. Facebook sharing started picking up around lunchtime and increased steadily throughout the afternoon on April 27.

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Lin Pophal on the Evolving Role and Field of PR

Flack's Revenge

Is this a sign of the future of PR (and journalism)? I definitely cautioned students in my university classes against using these types of sources as credible references in their papers/projects. I definitely think that it is. Yet they’re really simply PR pieces. Is it interesting to get pitches?

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Why Newswires? The Past, Present & Future of Trusted News

Business Wire

Trends and technical advancements have influenced how news is both distributed and consumed. TRUSTED SOURCE The credibility and tradition of trust earned from journalists and other downstream consumers of Business Wire content enables companies of all sizes to confidently submit press releases for distribution across the wire.

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Media 102? A brief update to media 101

PR in High Definition

These are three traditional job titles in the journalism world which have been around for over a century. Columnists. They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. Recently, though, it dawned on me just how much this line-up is changing. The freelance dance.

Media 54