5W PR

NOVEMBER 20, 2024

shelves, capturing consumer attention is challenging. 5W’s beauty & wellness team elevates brand awareness for K-beauty brands through tailored media relations, influencer programs, brand ambassador procurement, celebrity partnerships, and experiential activations. K-beauty consumers actively seeking sustainable options.

Branding 78

Branding Brand Communications Marketing 78

Agility PR Solutions

JULY 17, 2024

Influencer marketing has emerged as a pivotal strategy in modern digital advertising, leveraging the popularity and authority of individuals with large followings on social media platforms to promote products and services.

Consumer 105

Consumer Fashion Marketing Advertising 105

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

The Consumer Electronics Show and SXSW have gone virtual this year, and most events well into summer are still being planned in virtual or hybrid formats. Some like Social Media Week did so with astonishing speed, revamping its model in 3-4 weeks. Virtual is more “real” than ever.

Conference 299

Conference B2B Meeting Fashion 299

Agility PR Solutions

JUNE 30, 2021

There is no denying that there’s a certain sense of community when it comes to who and what users follow on social media—evident in the fact that consumers put a lot of faith in the experiences and recommendations of fellow users, whom they may not know first-hand. As a result, social media has transformed from […].

Fashion 86

Fashion Industry Social Media Community 86

5W PR

JANUARY 25, 2025

At 5WPR, we’ve observed firsthand how brands struggle to communicate their environmental initiatives effectively while maintaining credibility with increasingly skeptical consumers. Investors might want detailed ESG metrics, while consumers prefer simple, actionable information.

Company 78

Company Social Media Data Fashion 78

Onclusive

JANUARY 31, 2023

In our previous post in this series , we discussed the dramatic rise of greenwashing discussion across the mainstream and social media in recent years. Now we’re going to dig into the details of our media analysis to understand how the greenwashing discussion has evolved.

Analysis 195

Analysis Media Fashion Retail 195

ImPRessions - Crenshaw Communications

MARCH 19, 2019

The social media explosion has greatly expanded the toolbox of tactics comprised in a PR campaign. Most consultants or agencies operate individual profit centers that may be organized by sector, from food to fashion to financial services. But it’s a lot closer to marketing than it used to be.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Cision

MAY 30, 2017

In fact, just five percent of unhappy customers complain in a form or fashion that the business can know about it, including phone, email, social, review sites, letters, and in-person gripes. This means that the overwhelming majority of dissatisfied consumers stay silent and just stop giving you their money. FIVE PERCENT!

Software 328

Software Customer Service Google Small Business 328

5W PR

SEPTEMBER 4, 2023

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. What is sustainable fashion? The rise of sustainability in fashion is a response to these issues.

Fashion 78

Fashion Communications Branding Brand 78

Burrelles Fresh Ideas

FEBRUARY 6, 2024

The convergence of sport and fashion has emerged as a fascinating space where innovation, trendsetting, and technological advancements collide. Innovation Takes Center Stage Like an athlete always trying to improve their game, relentless innovation is one of the driving forces behind the evolution of the sport-fashion intersection.

Fashion 86

Fashion Sports Technology Apparel 86

Polaris

NOVEMBER 17, 2014

Bloggers usually focus on narrow niche audiences such as moms, fashion for plus-size women or travel destinations in Southeast Asia. Given the significance of blogs in the online media landscape, brand marketers simply can’t afford to ignore them. or mess up a blogger outreach program with poor targeting and lazy execution.

Media Relations 232

Media Relations Marketing Media Fashion 232

Bianchi Biz Blog

JANUARY 16, 2025

Media Profile is well known for supporting international brands in Canada including Honda, Acura, Starbucks, Home Depot, OpenTable, Kayak and Uber. As a 50+ employee firm, the agency has strong capabilities in consumer, corporate, B2B and issues management. The most popular social media channels in Canada YouTube : 33.10

Print 100

Print Marketing Instagram Newspapers 100

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

MAY 17, 2016

Our ability to engage with consumers will continue to become more intimate and the metrics and learning behind engagement will include everything from retention rate to heart rate. This is a good thing, not a “big brother” thing, as consumers will receive content that is increasingly relevant to their specific interests.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

Waxing UnLyrical

JULY 31, 2012

Would you agree that social media is faster than seismic waves? To me, this incident exemplifies how badly we are hooked on social media. Just like the glitterati from the worlds of fashion and business, we Twitterati are busy seeking the attention of our followers on the Twitterverse. reading and traveling.

Social Media 88

Social Media Media Fashion Twitter 88

Rock the Status Quo

AUGUST 15, 2014

It’s a one-way ticket to social media #virality.” If Edelman had just quietly pitched media their story ideas and sources for how to grow awareness around mental illness in a sensitive fashion, it would have been perfectly appropriate. Go follow her on Twitter.

Pitching 272

Pitching Viral Interviews Education 272

Cision

NOVEMBER 22, 2017

During the campaign, your micro-influencers shouldn’t suddenly be talking about the turtle excursion or other costly extras on social media but should focus on affordability over secondary benefits. Heartbeat collects 300 data points per user around fashion, beauty, fitness, parenting, college, and more.

How To 284

How To Instagram Mobile Video 284

5W PR

NOVEMBER 24, 2022

When it comes to Public relations for a company on social media platforms, one of the biggest players in the industry has been Instagram for a while now. In fact, around 7 out of 10 consumers on Instagram have decided to make a purchase with a company that they weren’t even previously familiar with on the platform itself.

Social Media 88

Social Media Instagram Media Advertising 88

Bianchi Biz Blog

AUGUST 22, 2024

Spanning sectors from food to fashion, design and logistics, Italy is also becoming a tech and startup hub supported by government incentives. Additionally, lifestyle outlets range from generalist to niche, covering health and beauty, fashion, and entertainment, among others. of Italians.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 158

Television Instagram Consumer Newspapers 158

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

Social Media 87

Social Media Media Mobile SEO 87

Cision

DECEMBER 1, 2017

As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. But they kick it up a notch, too, by focusing on their value to consumers.

Examples 225

Examples Insurance Insurance Fashion 225

The Proactive Report

JUNE 18, 2021

There are many social media management tools you can use to do this – I prefer [link]. You can create your own groups on social media and build a community of engaged followers. There are now many more influencers thanks to the Internet and social media. This is a good article on the difference.

Small Business 213

Small Business Fashion Groups Local 213

Mindful Marketing

JUNE 19, 2021

Obeying social norms like ones for age-appropriate behavior can be helpful for everyone, so why are some older people acting like social media influencers? million) Chiara Ferragni – Fashion and Style (15.3 Who wants to hear music suggestions or take fashion tips from a 75-year-old? billion to $9.7

Social Media 81

Social Media Media Fashion Instagram 81

Prowly

MARCH 12, 2025

Some industries still treat print as their top media outlets Among them: Fashion and lifestyle brands want to be featured in glossy magazines. Social media platforms, online news, broadcast , and, you guessed it, newspapers. That's why print is evolving, adapting to consumers, and going digital.

Print 104

Print Strategy How To Newspapers 104

5W PR

FEBRUARY 16, 2021

Home living and fashion were two others. Education, sports media, software, nonprofits, professional associations, finance, fast-moving consumer goods, beverages, and of course, healthcare, all saw big spikes in average engagement rates per post in 2020. The post Social Media Benchmarks – How Does the Brand Stack Up?

Social Media 88

Social Media Healthcare Branding Brand 88

Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. Taking a Stand. Christine Connolly . Account Manager. Account Manager.

Consumer 83

Consumer B2C Viral Fashion 83

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. Don’t count out influencers for B2B PR.

B2B 191

B2B Social Media Radio Fashion 191

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing.

Fashion 120

Fashion Pitching Journalism Social Media 120

Prohibition

JUNE 28, 2023

With their rise in popularity, fashion houses have started to recognize the potential of podcasts as a valuable tool for enhancing their luxury brand image. As fashion houses strive to stay relevant and connect with their target audience, integrating podcasts into their marketing strategies has become essential.

Fashion 62

Fashion Branding Brand Case Study 62

Cision

JANUARY 6, 2017

Adrienne and Greg Weiss sat down with us to explain their branding strategies, the importance of relevance and resonance with consumers, and the most important branding advice they’ve learned throughout their careers. Story telling, club making and building a culture that feels like a country is a powerful way to connect with consumers.

Retail 225

Retail Consumer Brand Branding 225

Rock the Status Quo

NOVEMBER 12, 2014

It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. Move past real estate trade pubs and consumer media. You’re only limited by your imagination. Who buys expensive homes?

Real Estate 195

Real Estate Pitching B2C Fashion 195

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. Social media, digital video, email, and PR that generates earned media all play a role here. Make it horizontal.

Corporate 168

Corporate How To Employee Nonprofit 168

Melissa Agnes

MARCH 10, 2014

Monitoring all social media and being proactive. A4: PR pros help develop messaging w (semi)objective judgment, critical thinking, sound knowledge of media/consumer response trends #NYUPRSM — Lindsay Kaplan (@LKaplan_NYU) March 6, 2014. Companies should have a crisis plan, know who to talk to, what to say etc.

Twitter 212

Twitter Crisis Communications Crisis System 212

Contently - Strategy

SEPTEMBER 19, 2024

Research from Asendia found that 65 percent of consumers are more likely to shop with brands they feel are authentic. Rolex is timeless but not old-fashioned. Consumers do this branding exercise for companies all the time, so you might as well give it a try on your end. Getting there isn’t easy, though. You get the idea.

Exercises 52

Exercises Branding Brand Airlines 52