Onclusive

JUNE 1, 2023

You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security. You can go further by analysing competitor activity and consumer discussions to see how you compare. This will reveal unmet customer needs.

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

MARCH 24, 2022

Staying ahead of market shifts, opportunities and crises with predictive analytics — the real value is being able to identify a story to newsjack before it goes viral, or learning about a potential crisis before it happens and averting it. Engagement: You’ve got press coverage — now what?

Measurement 396

Measurement Data Hotels Viral 396

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. In this article, I’ll be drawing on my four years of experience and knowledge of the industry, plus that of other experienced industry professionals, to deep-dive into Digital PR. Why is Brand Awareness important?

Digital PR 170

Digital PR Industry Strategy Film 170

NewsWhip

OCTOBER 30, 2024

We’ve gone from the early days of viral content driven by media organizations (think BuzzFeed and Upworthy) on one or two platforms, to today’s complex, multi-platform and multi-format environment where news pages, creators, brands, and blogs are all competing for a user’s split-second of attention.

Tools 78

Tools Reddit Viral Instagram 78

Onclusive

JULY 27, 2023

In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. Through analysis of public sentiment, combined with strategic comms planning, Patagonia positioned itself as a socially responsible brand, earning respect and admiration from consumers.

Tools 354

Tools International Internal Resources 354

Contently - Strategy

AUGUST 30, 2024

Because it turns out that only 30% of consumers trust companies. So, if you run ads listing the six reasons consumers should choose your product, the consumer won’t believe you. However, if you have a verified customer post the six reasons they love your product, consumers will start to trust you.

Storytelling 85

Storytelling Marketing Travel Case Study 85

Cision

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. What I want to do is explore the industry’s aversion to change and argue that technology has always changed the art of storytelling without abandoning the art itself.

Storytelling 0

Storytelling Data Communications Technology 0

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The Digital and PR Evolution.

Google 259

Google Digital PR Mobile SEO 259

Prowly

FEBRUARY 3, 2025

Sometimes, you might want to collect these answers at industry conferences, universities, or other places where your consumers spend time. Brand research can show you critical insights that you might have missed otherwise, such as demographics, preferences, and general consumer behavior.

Examples 104

Examples Branding Brand How To 104

Prowly

DECEMBER 9, 2024

Its target audience includes business leaders, investors, and trendsetters who crave actionable advice and industry updates. #2 A must-read for industry insiders and entertainment buffs, its where showbiz gets serious and seriously fun. #15

Pitching 104

Pitching Sports Financial Analysis 104

Prowly

APRIL 10, 2025

A single incident can go viral and damage your brand image significantly. And as you may assume, it went viral, sparking widespread outrage and damage to their social media reputation and overall brand image. Once something goes viral on social media, an online reputation may not recover promptly. And it's changing fast.

Social Media 104

Social Media Reputation How To Media 104

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result? You have more than 25 years of experience in the marketing industry.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Shift Communications

JANUARY 12, 2018

Now we turn to the new year and think about impending industry evolutions and how to get ahead of them. We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. Christine Connolly . Account Manager.

Consumer 83

Consumer B2C Viral Fashion 83

Remote PR Jobs

JULY 11, 2024

Research has shown that people relate better to humans than logos, tag lines, or other impersonal entities used commonly in the industry. Their brand voice remains true to themselves, complete with a viral-worthy, hysterical online edge. Their social media draws a perfect line of self-deprecation, transparency and authenticity.

Branding 213

Branding Brand Storytelling Airlines 213

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Next, know your platform.

Blogging 215

Blogging Company Engineering Airlines 215

Critical Mention

NOVEMBER 18, 2019

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Consumers are attracted to making purchases from dependable brands. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. Share Tweet Share.

Viral 70

Viral Radio Media Sports 70

PRSay

OCTOBER 5, 2021

In his role as a consumer PR manager, he was helping spread the word on new product groupings such as sporting goods and baby essentials. “In It has been amazing to watch the transformation of the industry over that time. 4 — the first day of ICON 2021. “In 4 — the first day of ICON 2021. “It Now we have several hundred.”.

Employee 217

Employee Leadership Crisis Management Viral 217

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. Master all five, and your product will likely land in the spotlight.

Pitching 104

Pitching Consumer Trends Viral 104

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. And it’s often very cost-effective relative to consumer public relations. Think purpose-driven brand PR is for consumer sectors? But a well crafted PR program can have a powerful impact on B2B businesses, too. PR promotes brand values.

B2B 170

B2B Branding Brand Education 170

PRSay

AUGUST 30, 2023

Consumers were amused by promotions such as Burger King’s Barbie burger with pink sauce, and the Barbies and Kens who started popping up on the Bumble dating app. Two industry competitors started out trying to attract audiences whose tastes in movies could not have appeared more different.

Branding 133

Branding Brand Film Insurance 133

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Listen to Increase Customer Spend.

How To 149

How To Social Media B2C Television 149

ImPRessions - Crenshaw Communications

JUNE 20, 2023

Here are four ad industry and adtech trends to watch during Cannes Lions 2023. While it’s now easy to generate beautiful content at the snap of a finger … the challenge is how to apply it across the consumer journey and actually breakthrough to customers with it? A striking surge in adtech’s prominence at this global event.

Creativity 156

Creativity Meeting Advertising Advertising 156

Onclusive

NOVEMBER 8, 2017

Keynote speaker Geoffrey Moore, author of ‘Crossing the Chasm’, ‘Escape Velocity’ and other bestsellers, highlighted the catalysts for these radical changes and provided a roadmap for the future of the industry. Everywhere you went, the vendor had more power than the consumer,” said Moore. “As Just Google it.

Communications 170

Communications Marketing Enterprise Case Study 170

Business Wire

MARCH 20, 2018

Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. He said people like to consume quality stories as they always have.

Reddit 160

Reddit Media Analytics Trends 160

Konnect Agency

FEBRUARY 27, 2025

The best ideas dont always emerge from marketing textbooks or industry case studiestheyre found in real-life events, cultural shifts, and the unique ways brands connect with their audiences. Two viral TikToks generated around $100,000 in organic sales. Inspiration often comes from unexpected places. Orders surged by 57%.

Creativity 52

Creativity Agriculture Viral Mobile 52

Buzzstream

NOVEMBER 21, 2024

PR Insider – Weekly PR Campaign Roundup The PR Insider delivers a categorized roundup of PR campaigns, expert insights, and event calendars each week, making it a one-stop resource for inspiration, ideation, and staying ahead in the industry. Pretty Little Marketer for social media what Thea’s newsletter does for PR.

Digital PR 62

Digital PR SEO Web Resources 62

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette. Everyone remembers their viral, bro-y YouTube ad in 2011 , for example.

Branding 136

Branding Brand How To Storytelling 136

5W PR

OCTOBER 26, 2020

The demand might be high for a period of time, but one of the frequent downsides to newer companies is that they cannot keep up with the demand from consumers. The marketing team can create a targeting strategy that’s going to turn the leads into clients, and depending on the company’s industry. Popularity.

Viral 88

Viral Employee Small Business Data 88

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. TikTok is well-known for it’s short-form, highly authentic, and oftentimes humorous content.

Video 98

Video Agency Strategy Marketing 98

Cision

MAY 11, 2016

Klick Communications’ campaigns are designed around research and insight into the consumer, rather than focused on one-off media placements. . The consumer landscape is constantly evolving, and, in turn, hospitality and lifestyle brands need to stay ahead of the intersection of technology and trends. . How can they overcome them?

Television 120

Television Travel Tourism Pitching 120

Cision

DECEMBER 5, 2017

Regardless of your industry and target audience, we will distribute your blog to thousands of media, trade and influencer points. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. Journalists and consumers crave videos.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

NOVEMBER 11, 2014

At first glance, it might seem the company is in the services industry – catering to birthday parties – but the company sells playground equipment and kids’ furniture. The anecdotal evidence is compelling, but most companies I know relish the idea that their marketing is even consumed, let alone earning a profit.

Marketing 120

Marketing System Viral Insurance 120

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

And a strong reputation usually engages consumers over time. Sixty-six percent give credence to editorial content or consumer opinions posted online over other media. Some public relations agencies make these claims, and they’re often true. Yet it’s a tricky question. Glowing reviews can boost website traffic.

Education 120

Education Leadership Viral Consumer 120

Cision

JUNE 10, 2016

The answer really depends on the maturity of the industry that you target — the real question is how do you find them and when you do, what will keep their attention? According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. Until then, no one cares. The Networking Model.

How To 120

How To Marketing YouTube Study 120

Buchanan PR

AUGUST 28, 2023

Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Here are some things to consider: Brand Alignment and Relevance It’s a common misconception that social trends are exclusively for consumer brands and companies. by keeping content fresh, fun and culturally relevant.

Social Media 91

Social Media Trends Viral Media 91

5W PR

APRIL 13, 2022

When companies in the SaaS industry use a sound PR strategy , they benefit from brand awareness, media coverage, and attracting the right consumers. However, companies in the SaaS industry don’t always have the privilege of working with PR professionals and partnering with agencies. Data and Insights. Familiar Story Angles.

Company 88

Company Strategy Viral Retail 88

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. In a female-heavy industry, competition between co-workers can sometimes be an issue.

Creativity 120

Creativity Comparison Consumer Examples 120