Deirdre Breakenridge

SEPTEMBER 3, 2014

I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. Many publishers are not obligated to share these numbers and it’s often difficult to find the information.

Communications 383

Communications Tools Google Resources 383

Cision

MAY 12, 2017

Question 3: Verbatim comments include: If I can’t get information on Blomberg. I may visit based on 3rd party information. Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. What is their relationship with your IR website?

Infographics 149

Infographics Comparison Retail Study 149

Cision

JANUARY 9, 2018

Infographics. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. OpenTable used infographics to garner earned media and boost engagement from targeted yet unexpected audiences. How to do it? How to do it?

Case Study 210

Case Study How To Infographics SEO 210

ImPRessions - Crenshaw Communications

JUNE 21, 2018

What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Check out the survey highlights in our original infographic and read more in our news release. [By Lisa Davis].

Infographics 100

Infographics Survey Content Marketing Marketing 100

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.

Infographics 235

Infographics Case Study Content Marketing Video 235

The Proactive Report

DECEMBER 24, 2014

In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. percent access content/information. The Exact Target 2014 Mobile Behavior Report found that consumers use their mobile devices for connectivity and content.

Mobile 201

Mobile Strategy Web Consumer 201

Prowly

APRIL 23, 2025

. #4 Brand salience (Top-of-Mind recall) This one reflects how quickly and frequently consumers think of your brand when prompted with a category. How to measure it Conduct consumer surveys and track unaided recall rates. The overall value and strength of your brand in the eyes of consumers. Why it matters? How to measure it?

Measurement 104

Measurement Brand Branding How To 104

Cision

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Once you understand their complete persona, you can craft a message that informs and inspires loyalty.

Blogging 215

Blogging Company Engineering Airlines 215

5W PR

DECEMBER 31, 2024

Social media has revolutionized the way alcohol brands connect with consumers. By following these strategies, working with an alcohol marketing agency , and staying informed about the latest regulations, alcohol brands can effectively leverage social media to build strong brand relationships, drive sales, and maintain a positive reputation.

Creativity 78

Creativity Social Media Strategy Brand 78

5W PR

OCTOBER 10, 2023

It’s a powerhouse for consumer public relations success. Why is social media so attractive to consumers? Understanding why social media is so attractive to consumers is key to leveraging it for PR success. Consumers can connect with friends, family, and like-minded individuals globally, fostering a feeling of belonging.

Social Media 88

Social Media Consumer Media Crisis Management 88

Business Wire

FEBRUARY 21, 2017

We review the technical changes and the behavioral changes that directly affect the visibility and consumption of information. Once we gather this information, we make tactical suggestions that PR professionals can use to increase the success of their work. Let Your Coverage Be Your Guide! Did they use your language or your angle?

Writing 220

Writing Report How To Google 220

5W PR

MAY 8, 2023

This has resulted in rising food costs, rising healthcare costs, and an overall rising cost of living that has consumers leery of making purchases. Providing factual information helps customers understand the rationale behind the increases. Communicating these price increases to customers can be a delicate process.

Consumer 88

Consumer Communications How To Transportation 88

Prowly

FEBRUARY 3, 2025

Sometimes, you might want to collect these answers at industry conferences, universities, or other places where your consumers spend time. Brand research can show you critical insights that you might have missed otherwise, such as demographics, preferences, and general consumer behavior.

Examples 104

Examples Brand Branding How To 104

Cision

APRIL 12, 2016

The first step towards building a strong and loyal organic audience is to create and distribute high quality and informative content across the platforms where your target audiences already are. If readers don’t find your content important, it will be of no use, no matter how informative it is. to make your content appealing. .

Infographics 120

Infographics eBook Content Marketing Video 120

5W PR

NOVEMBER 19, 2021

Businesses can build a devoted following using content marketing that is informative and compelling. Audiences will come to a website after a PR push, but they will stay with a company because of the information supplied by the content marketing. Not all content is good content; they should impart valuable information.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

PRSay

JUNE 28, 2023

and clearly articulates the who, what and why Includes compelling, high-quality visuals: photos, videos, infographics or data visualizations Features content that adds credibility and validation: unique data or research, testimonials or quotes from experts or executives Is formatted strategically (e.g. reveals,” “shows,” “announces,” etc.)

Brand 145

Brand Branding Infographics How To 145

Sword and the Script

JUNE 18, 2016

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions.

Infographics 60

Infographics Social Media Media Survey 60

Rock the Status Quo

AUGUST 21, 2014

Remember that most consumers wouldn’t care if 80 percent of brands disappeared tomorrow. One blog post can become a SlideShare deck, video, infographic, quote image. If they don’t have guest posts or contact information, move on. THE DO’S Think like a publisher, not a marketer. How can you make them care? Offer an exclusive.

Writing 203

Writing Blogging Pitching Content Marketing 203

Buzzstream

JANUARY 17, 2018

Assemble your Popular Blog Posts into an Informative Ebook. I read ebooks, and the majority of online consumers enjoy them as well. Producing an ebook is an excellent way to give more information to your prospects and customers about a particular topic. Extract Data from your Content and Design an Infographic.

eBook 108

eBook Infographics Pinterest How To 108

5W PR

JULY 15, 2020

While a media kit is a collection of information about the brand, not all media kits will look the same. Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

Contently - Strategy

AUGUST 15, 2024

These two free tools, along with a host of useful paid ones (such as ahrefs , Semrush and SEOquake , to name a few), can help you measure, track and gather valuable information about what drives people to your site and what they do once they arrive. Where are your marketing dollars not being used efficiently?

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. There are so many ways to consume the news today, it’s important to make an impact where your customer is. You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

MARCH 8, 2016

When reporters go through their daily pile of pitches, they look for fresh angles that will engage and inform their readers, not reiterations of an already discussed topic or drawn-out explanations. If not, try to make their lives easier by suggesting where they may want to look for more information on the topic. Visualize Stories.

How To 84

How To Pitching Survey Comparison 84

Presspage

AUGUST 12, 2020

In terms of a newsroom, UX might influence the layout of the page, the fonts used, the color palette, and the information architecture. Publishing different types of content like audio, video, and infographic, as well as text, opens up your content to people with visual or hearing impairments. Information Architecture.

Brand 117

Brand Branding Infographics Analytics 117

Buzzstream

APRIL 16, 2025

We’re putting all this effort into ensuring relevancy so that when chatGPT, for example, finds a way of monetizing for brands, giving them information. So if there’s an infographic on a page, it won’t read it. So what is that gonna do to the infographic? Vince: Yeah, we have done some studies. Vince: Yeah.

Digital PR 62

Digital PR SEO Agency Infographics 62

Waxing UnLyrical

OCTOBER 7, 2019

It refers to a multitude of practices that help share information, advice or entertainment. The aim is to do so in a consumable format in order to attract and retain a clearly-defined target audience. Infographics. The content must be engaging, fresh, informative and much more. More interaction with consumers.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Cision

JULY 13, 2016

Additionally, alert those who previously consumed your content when more is available. Subscription forms, email newsletters, RSS feeds and paid media all make it easy to inform audiences about additional ways your brand can solve their problems. Repurpose to Realize More Results.

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

PRSay

JUNE 26, 2016

If you’re using social media in your planning, then you will be ready for not only the highly informative discussions and engagement with your audience, but also to uncover and minimize the negative issues that arise during your campaign. A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals.

Social Media 113

Social Media Media Infographics Community 113

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. For our newest findings, check out the State of the Media 2016 Report!

Trends 120

Trends Mobile Media Print 120

PRSay

MAY 12, 2023

The average American consumes nearly 13 hours of media each day, according to 2022 industry research firm Insider Intelligence. Using stories ignites both the left and right brain of the reader, providing key information in a way that’s often more compelling. Daycare sends a note that tomorrow is pajama day. Build a story arc.

Employee 151

Employee Communications Storytelling Corporate 151

Presspage

JANUARY 30, 2024

Accessibility and Clarity Different stakeholders prefer different modes of information consumption. While some may lean towards in-depth reports, others might find visual data representations like infographics more digestible. Which ones are most effective depends a lot on the way your audience will consume your content.

Infographics 78

Infographics Financial Software Video 78

Sword and the Script

DECEMBER 22, 2020

Do PR professionals present accurate and truthful information? B2B prospects consume 11 or more pieces of vendor content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Are PR pros truthful?

Survey 183

Survey Marketing B2B Study 183

5W PR

JANUARY 6, 2021

Invest in a tool that will deliver APR (application programming interface) by gathering customer information from other sources and even place them in emails to help tailor communications. To ensure success, regularly test subject lines, messaging, photos, infographics, and CtAs and adjust where necessary.

Mobile 88

Mobile Infographics Consumer Software 88

The Proactive Report

AUGUST 5, 2016

And this way, the PR industry becomes a partner in communicating truthful and factual information.” LinkedIn news consumers are more likely to be high earners and college educated. Twitter news consumers are significantly younger than news consumers on Facebook, Google Plus and LinkedIn. S: SEARCH & SOCIAL.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

MaccaPR

MAY 3, 2019

Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. Understand How Podcasts are Consumed Differently Than Other Content.

Company 113

Company Interviews Print Pitching 113

Flack's Revenge

MARCH 4, 2015

These days, this often involves using social media, and tempting buyers with informative and entertaining content. Infographics used to be a novel idea; now they are passé; there are so many, and most are not that impressive, making them easier to ignore. But the most popular social networks can be crowded and noisy places.

Marketing 120

Marketing Content Marketing Social Media Infographics 120