Cision

JANUARY 9, 2018

Infographics. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. OpenTable used infographics to garner earned media and boost engagement from targeted yet unexpected audiences. Increase views and engagement by up to 2.8x

Case Study 210

Case Study How To Infographics SEO 210

Cision

NOVEMBER 20, 2017

In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Click the image to view the video or read the transcript below. Click the image to view the video or read the transcript below. And if you want to check out the entire series of Jay Baer Asks videos click here. .

Marketing 255

Marketing Infographics Video Content Marketing 255

ReimaginePR

JULY 18, 2016

Who can even remember a world without online videos? Between sharing funny videos on social media, looking up helpful how-to’s or learning about a brand on their website, it seems like we can’t go a day without watching at least one video online. So, what makes videos so appealing to so many people? Click Here. #1:

Video 120

Video Infographics Branding Brand 120

Marketwired

DECEMBER 10, 2015

Check out the survey highlights in our original infographic and read more in our news release. As consumers increasingly look for relevant and engaging multimedia content, it’s no surprise that PR and marketing pros are answering the call by producing and sharing photos, video, infographics and other visual content with their audiences.

Infographics 100

Infographics Survey Content Marketing Marketing 100

5W PR

DECEMBER 31, 2024

Social media has revolutionized the way alcohol brands connect with consumers. Leverage Visual Storytelling Utilize high-quality images and videos to evoke emotions and create a strong brand identity. Consider using videos, infographics, quizzes, and live streams to cater to diverse preferences.

Creativity 78

Creativity Social Media Strategy Branding 78

Rock the Status Quo

NOVEMBER 3, 2014

This funny-yet-horrifying video was created by James Turner , a freelance journalist with an impressive background as a past senior editor at LinuxWorld Magazine who has written articles for prestigious publications such as the Christian Science Monitor and Wired. This might be why. Morale of the story? It’s that simple.

Pitching 167

Pitching Infographics Small Business Media Relations 167

5W PR

FEBRUARY 9, 2025

Research shows that 70% of consumers prefer getting to know a company through articles rather than ads, according to Nielsen. Focus on truly newsworthy announcements and include multimedia elements like images, videos, and infographics that make your story more shareable.

Strategy 78

Strategy Case Study Pitching Measurement 78

Communications Conversations

JANUARY 11, 2018

adults spend an average of 1 hour, 16 minutes each day watching video on digital devices ? So, we know people are spending FAR more time on digital media (and video) than they are on print. So, we know people are spending FAR more time on digital media (and video) than they are on print. Or, what about this one: U.S.

Consumer 104

Consumer Print Reddit Video 104

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Consumption. Try our services.

B2B 117

B2B Consumer Marketing Survey 117

5W PR

OCTOBER 10, 2023

It’s a powerhouse for consumer public relations success. Why is social media so attractive to consumers? Understanding why social media is so attractive to consumers is key to leveraging it for PR success. Consumers can connect with friends, family, and like-minded individuals globally, fostering a feeling of belonging.

Social Media 88

Social Media Consumer Media Crisis Management 88

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 215

Blogging Company Engineering Airlines 215

PRSay

JUNE 28, 2023

and clearly articulates the who, what and why Includes compelling, high-quality visuals: photos, videos, infographics or data visualizations Features content that adds credibility and validation: unique data or research, testimonials or quotes from experts or executives Is formatted strategically (e.g.

Branding 145

Branding Brand Infographics How To 145

Cision

APRIL 12, 2016

Dove did a great job reaching their target audience through innovative and creative videos. Their campaign was highly successful, although the content hardly mentioned Dove in the videos. You should also consider what types of content your audience consumes. Infographics work great for blogs, Facebook and Pinterest. .

Infographics 120

Infographics eBook Content Marketing Video 120

Prohibition

APRIL 13, 2023

As video content becomes increasingly popular, businesses are looking for ways to maximise the return on investment (ROI) from their video content. Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of captured content while growing a number of channels and platforms.

Video 62

Video Infographics Social Media Instagram 62

Rock the Status Quo

AUGUST 21, 2014

Remember that most consumers wouldn’t care if 80 percent of brands disappeared tomorrow. One blog post can become a SlideShare deck, video, infographic, quote image. Make it entertaining – embed videos, add images, embed posts or tweets, etc. THE DO’S Think like a publisher, not a marketer. How can you make them care?

Writing 203

Writing Blogging Pitching Content Marketing 203

Prohibition

AUGUST 17, 2021

Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Videos are more likely to be shared by online users. Why is this? Bite sized content.

Video 62

Video Content Marketing Marketing Product Launch 62

Business Wire

FEBRUARY 21, 2017

One way to see if your news release headlines are working is to see how reporters revise them in their coverage pieces or how consumers translate your news in their social updates. This means you have between 8-15 words in your headline to entice your readers into opening your release. Let Your Coverage Be Your Guide! What did they change?

Writing 220

Writing Report How To Google 220

Buzzstream

JANUARY 17, 2018

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. I read ebooks, and the majority of online consumers enjoy them as well. Although, videos and podcasts are gaining grounds, the demand for ebooks is still increasing.

eBook 108

eBook Infographics Pinterest How To 108

Sword and the Script

JUNE 18, 2016

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions.

Infographics 60

Infographics Social Media Media Survey 60

Contently - Strategy

AUGUST 30, 2022

Think of all the effort that goes into creating one piece of long-form content—whether it’s text, audio, or video. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Is there a YouTube video that garnered thousands of organic views? Blog posts to video content.

eBook 143

eBook YouTube Video Social Media 143

Cision

MAY 2, 2015

It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. Whether it’s a short video, infographic or a blog post, PR pros can use their storytelling abilities to get directly in front of their target audiences.

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

Cision

APRIL 13, 2016

” Get Serious About Video and Images. It looks like 2016 is the year of the video. Cain Richards, a digital analyst for SEOWorks , points out that 52 percent of marketing professionals say that video has the highest ROI of all content posted on social media. Ashton Kutcher will not be your friend, nor will Kim Kardashian.

Social Media 120

Social Media Media Infographics Video 120

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. There are so many ways to consume the news today, it’s important to make an impact where your customer is. You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

MARCH 8, 2016

Nearly half of the reporters surveyed in Cision’s State of the Media 2016 Report stated they used video- and image-based content in their stories. Help reporters reach these on-the-go content consumers by pitching videos, infographics or other mobile-friendly multimedia.

How To 84

How To Pitching Comparison Survey 84

Cision

APRIL 23, 2015

He coined “ content shock ” and argued that though more and more businesses give away more and more content, people have only finite time to consume it. How does my audience prefer to consume content? Some may prefer short, easy-to-consume written pieces. Others may want visual content, such as video and infographics.

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

5W PR

NOVEMBER 19, 2021

A recent Nielsen study found that expert content is “the most effective source of information in impacting consumers along all stages of the purchase process across product categories.” Media outreach, using credible, third-party experts, achieves higher consumer engagement and conversion numbers. Create video tutorials.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Contently - Strategy

JULY 20, 2020

When I say “content,” I’m not just talking about top-funnel blog posts or infographics. Product videos that stop you in your tracks as you scroll LinkedIn and Instagram. buyer consumes before—and after—she talks to sales. I’m talking about content in all its glory. For some, this is intuitive.

LinkedIn 145

LinkedIn Trade Shows Case Study B2B 145

Solo PR Pro

MAY 15, 2018

It’s no secret that video is a key tactic for public relations and marketing professionals. The latest data shows that by 2019, 80% of all internet traffic will be video-based. How are you using video? Consumers are self-educating, with 90% using video to self-educate before making a purchasing decision.

Video 57

Video Marketing Mobile YouTube 57

Bad Pitch Blog

JANUARY 3, 2011

We have a trend video** to kick off your year instead. And feel free to share the video , check out the infographic and generally consume the content. Did you make any New Year''s Resolutions? They''re well-intended, but health clubs around the world will attest that, on average, they''re really two-week long promises.

Media 87

Media Infographics Trends Video 87

Contently - Strategy

SEPTEMBER 19, 2024

Research from Asendia found that 65 percent of consumers are more likely to shop with brands they feel are authentic. Consumers do this branding exercise for companies all the time, so you might as well give it a try on your end. For more inspiration, check out this brand archetypes infographic from Printsome.

Exercises 52

Exercises Branding Brand Airlines 52

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. Video- and image-based content fell slightly behind with 11.5 Carol Ladwig of Snoqualmie Valley Record says, “video- and image-based and multimedia (content) all provide more access points into a story, for more diverse readership.”

Trends 120

Trends Mobile Media Print 120

Cision

FEBRUARY 15, 2016

While media is fast-paced and social has sped up the way we consume news, sometimes it’s best to take a step back and look at the larger picture. For example, you could hold a Twitter Q&A session prior to the event or post short video introductions on Facebook and Instagram. Want to take it one step further?

Conference 120

Conference How To Infographics Leadership 120

PRSay

AUGUST 23, 2016

If you use the internet frequently, you will probably say that pictures and videos are an important part of the experience. The emergence of pictures and videos on the web. More speed over time also created the possibility to include videos. *This article was provided by Cision , a PRSA partner. But just how important are they?

Video 60

Video Financial Infographics Web 60

PRSay

AUGUST 10, 2016

If you use the internet frequently, you will probably say that pictures and videos are an important part of the experience. The emergence of pictures and videos on the web. More speed over time also created the possibility to include videos. *This article was provided by Cision , a PRSA partner. But just how important are they?

Video 60

Video Financial Infographics Web 60

Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Do they want video? Are you creating content that others want to spend the little time that they have to consume? Earlier this year, Mark Schaefer proposed the idea of what he calls content shock. Lots and lots of content.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Cision

OCTOBER 20, 2015

The demand for content is growing, and so are the ways we consume it. Today, content can be found in a variety of forms, such as videos, blogs, infographics, gifs and more. Successful strategies also need to combine paid, earned and owned media. Collaboration.

Enterprise 120

Enterprise Strategy Social Media Infographics 120

Cision

JULY 13, 2016

Additionally, alert those who previously consumed your content when more is available. For example, blog posts, social media posts, infographics and video clips are all ways to break down larger pieces of content and reach audiences across multiple platforms. The other 80 percent should focus on promotion.

Content Marketing 120

Content Marketing Infographics Employee Analysis 120