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Launching a new consumer packaged goods (CPG) product in today’s competitive market requires a well-crafted marketing strategy. Understanding the Target Audience The first step in a successful CPG productlaunch is understanding the target audience thoroughly.
What, you didn’t think you needed to create a story for your productlaunch? In today’s article, I’ll show you how to incorporate an irresistible story into your launch so your product goes from zero to sixty, figuratively speaking, in no time. Unfortunately, it’s the one consumers tune out the most these days.
In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. Through analysis of public sentiment, combined with strategic comms planning, Patagonia positioned itself as a socially responsible brand, earning respect and admiration from consumers.
B2B companies are all too aware of increasingly tough competition and the proliferation of productinformation demands—and new research from productinformation management (PIM) firm inRiver reveals it’s time for B2B commerce to pivot.
Technology companies gearing up for a new productlaunches know full well they’re adding to a crowded marketplace. For the company, a new productlaunch is the biggest news in the world. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the productlaunch meaningful and timely.
Today’s press releases work harder – they attract journalists, reach consumers directly, boost SEO rankings, and generate social media buzz. This evolution reflects broader shifts in how people consumeinformation and how search engines index content.
Striking the right tone in your messaging is as important as presenting consistent, factual and concise information. According to multiple studies, the average consumer is presented with up to 10,000 ads per day. At a minimum, consumers now face approximately 6,000 ads every day. Provide concise, digestible information.
Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a productlaunch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Bad timing.
Instead, today’s consumer finance landscape is ripe with innovation, digital engagement, and a spotlight on financial literacy. At the center of this revolution is public relations, serving as a crucial connection between financial institutions and the evolving needs of consumers.
Robin Williams’ tragic death leaves consumers at high risk of identity theft. ” “Whether or not anyone was receiving phishing emails that purported to have information about Robin Williams’ death, the way this pitch was framed really seemed to come out of left field. Go follow her on Twitter. ” Very true.
Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). When I informed one of my marketing colleagues, Randy Milanovic , of the move, I was surprised to hear he was against it. “We You’ll also split your audience.
Does the client’s product or service provide something that people need during this turbulent time? Would the PR campaign meet the test of informing rather than selling, or would it come across as exploitative and insensitive? Over a nearly 50-year career, Dick Grove has managed the gamut of business and consumer communications.
With the rise of AI tools, many of us are exploring how these innovations can support our daily tasks, particularly the more time-consuming ones. Curious, I pressed for more information and asked for the origin of the data. Cross checking AI generated information with trusted sources is not just a best practice, it’s a necessity.
Or, they may bring on a PR team just weeks before a key conference or productlaunch and expect a full plan rollout. Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. Worse, they may let the news trickle out without a proper media strategy.
From smart mirrors analyzing skin in real time to customized skincare devices, AI-powered products were a dominant force at CES. Skincare branding is now deeply intertwined with technology, offering consumers hyper-personalized experiences that drive engagement and loyalty.
As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king.
Store openings, fundraising rounds, new productlaunches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Find creative ways to make the standard announcement.
From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. There are so many ways to consume the news today, it’s important to make an impact where your customer is. Whether we’re planning for a productlaunch, a brand refresh or the opening of a new concept, planning is key.
It may be tempting to think that a great PR program is the magic ingredient for a critical productlaunch or the sole solution to a decline in brand reputation. The molding of public opinion, raising of awareness, or bolstering of reputation are time-consuming endeavors requiring discipline and patience. And they’re worth it.
But after the initial executive moves, productlaunch, or funding announcement, then what? It’s another strong way to share expertise, of course, but content can also run on informed opinion. Most PR plans are informed through research, even if it’s general customer information or category analysis.
Notably, the rise of self-publishing platforms, informative blogs, and influencers has reshaped the landscape. Moreover, today’s consumer values realness, authenticity, and transparency more than they did before. Decidedly, this trend has shifted as of late, and niche publications are now popular among brands.
If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. Draw attention to your client’s company via new product or acquisition announcement, stunt or other media grabber. Your main objective?
This means consumers will see less of an organization's content, and brands will have fewer opportunities to build deeper relationships with their customers. In this update, Facebook specifically noted that editorial news content from highly trusted sources that users felt were informative, would continue to be surfaced within Facebook.
If your product is “glitchy” or not working at 100 percent it can be a big turn off for attendees and prospects. Before focusing all of your pre-show marketing on a new productlaunch, work backwards and triple check your new product will be fully functioning for the show. It’s a win–win situation.
Multimedia content Whenever possible, Mayo produces multimedia content, because journalists like to share information in ways that offer consumers a richer experience, Petrovich says. This isn’t for journalists, who get captionless video, but for consumers who might have muted their devices when they auto-play.
In 2012, Nielsen put numbers behind this by finding in its Global Trust in Advertising report that 92 percent of consumers around the world say they trust recommendations from friends and family above all other forms of advertising. What makes a good client testimonial?
Many organizations already add video to their press releases to support productlaunches, events and executive announcements. Multimedia can be seamlessly embedded into press releases, blogs and webpages to help companies provide an immersive and information-rich experience for media, investors, customers and other influencers.
Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a ProductLaunch Strategy? A productlaunch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.
As consumers continue to look to social proof and opinion, influencer marketing has evolved. Brands are using influencers and other engagement tools to connect with consumers on a more personal level. As mentioned above, influencer marketing is key to being relatable to younger consumers, as is the emerging world of podcasts.
ProductLaunches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. 73% of consumers say [that] to win their support, companies must show how they are supporting communities and the environment. UK consumers are expected to spend £24.1 more than in 2022, and includes £3.8
beauty market is a behemoth, a fiercely competitive arena where countless brands battle for consumer attention. With its innovative formulations, unique textures, and playful packaging, K-beauty has captivated American consumers, carving a significant niche for itself. Press releases should be concise, informative, and engaging.
With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. In today’s content-driven marketing world, PR teams must inform and own creative content for B2B programs to help drive business success. . Embrace, don’t ignore, creative content.
PR is, after all, about reaching individual audiences, or publics, from media to investors, consumers (through social media), and influencers. Some companies don’t like to acknowledge competitors, or offer opinions or intelligence on rivals, but, analysts are usually covering entire industries, not single products.
A big new productlaunch typically happens once in a couple of years at best. It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update. That’s a recipe for reputation disaster. Myth: PR only works when you have news.
While brick and mortar locations shuttered and traditional in-person sales declined, e-commerce thrived as consumers turned to their smart phones, computers and tablets to place their grocery orders on Instacart, order household essentials on Amazon and more. Over the past year, consumer behavior has been wildly disrupted.
The right workflows for content help measure performance accurately and inform key stakeholders of its progress. And this process might look very different for multiple pieces of content surrounding a significant productlaunch versus a one-off blog post. This often entails ensuring all data and information are up to date.
In today’s digital era, where traditional media is evolving and consumer trust is shifting, influencers have become invaluable assets in the field of public relations. They are opinion leaders capable of shaping consumer behavior. They have a capacity to connect with specific audiences on a personal level.
It’s vital to know if consumers are talking about your brand online and what they’re saying about it. Imagine having a tool that monitors the web and delivers free business news and information to you. This will help you stay informed on the latest developments and changes in your field.
New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. Most firms still deal primarily in “E” for earned, and with good reason; 62% of consumers trust media articles when it comes to making purchase decisions.
Here are some common types of Tech PR and how they’re implemented: ProductLaunch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.
In the ever-evolving beauty industry, where trends shift rapidly, and consumer prefer͏ences fluctuate, plan͏ning successful beauty campaigns requires a meticulous and forward-thi͏nkin͏g approach.͏ This foundational research informs the overall strategy of the beauty campaign.
While beauty trends come and go, the industry is here to stay and making its biggest impact yet on consumers, cultivating a loyal legion of high-spending customers. Beauty aficionados aren’t just buying beauty products, they’re seeking experiences, belonging, and brands that resonate with their values.
They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.
A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. It offers a cost-effective way to connect with consumers and pull people towards your sales funnel. This will help you win over tech-savvy consumers who are typically dedicated social media users themselves.
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