ImPRessions - Crenshaw Communications

AUGUST 11, 2021

Podcasts are not only a great way to go in-depth on a topic, but they’re also an easy way to consume news on the go. Popular news podcasts like The Daily by The New York Times, Up First by NPR and WSJ What’s News by The Wall Street Journal are great vehicles for catching up on the news in less than 15 minutes.

Consumer 193

Consumer Journalism Training Twitter 193

Deirdre Breakenridge

JANUARY 6, 2020

Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. Winner #1 is (drumroll please) … Wei Cai, who is an undergraduate at the University of Massachusetts Amherst. Winner #2 will be announced next week.

Video 352

Video Journalism Education Resources 352

Business Wire

OCTOBER 20, 2021

A layperson has the same instantaneous access to a company’s reports as a top Wall Street Journal reporter without the benefit of years of training to understand what each line item means.

Financial 295

Financial Blogging Mobile Analysis 295

Cision

DECEMBER 5, 2015

Consumers have started to tune out brand messages. But don’t fret, there’s a way to break through, gain back their attention and make your brand be heard: brand journalism. Let’s start with the basics: brand journalism is not journalism. Brand journalism is also not content marketing. Get our free white paper now!

Journalism 120

Journalism Branding Brand Content Marketing 120

Cision

JANUARY 15, 2016

So where do consumers place their trust? That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Brand journalism aims to attract new audiences and guide them towards other messaging without self-promotion.

Journalism 120

Journalism Strategy Branding Brand 120

Cision

DECEMBER 12, 2015

It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Brand journalism is found to be 92 percent more effective at increasing awareness and 168 percent more powerful when it comes to driving consumers to the buy button. Want proof? Why Are You Writing? What Are You Writing?

Journalism 120

Journalism Branding Brand Writing 120

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Branding Brand Interviews 148

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism.

Journalism 120

Journalism Trends Print Local 120

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism. Here’s how Contently’s Joe Lasauskas portrays the relation between native advertising and sponsored content (with a little dig at the now-outdated term “brand journalism.”). Here are the chief ones. . Authenticity.

Advertising 334

Advertising Advertising B2B SEO 334

Cision

SEPTEMBER 25, 2017

With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. They prefer Facebook and Twitter. Does Industry Matter?

Journalism 258

Journalism Social Media Study Comparison 258

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. Today, Mika runs TMI (The Mas Ink), a boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

Onclusive

SEPTEMBER 27, 2017

This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis. Whether it’s your blog, your LinkedIn page, a landing page on your website or a pre-prepared dark site, consumers are looking to you to be the source of truth. If Consumers are Angry, Create a Place to Vent.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

Onclusive

AUGUST 22, 2017

Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. Data Journalism. Media Training.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Cision

JULY 25, 2017

Simply put, earned media is trusted media , and with 88 percent of consumers stating that ads have little to no impact on their purchase decisions, paid media placements are not likely to win your target audience over. Bell holds a degree in journalism from the University of Missouri School of Journalism.

Strategy 257

Strategy How To SEO Engineering 257

PR in High Definition

JUNE 20, 2024

The future of journalism in the age of AI. Familiarity with the tools: As journalists at Reuters and other outlets use AI to boost their work, PR professionals should get familiar with these tools to better tailor their pitches and materials to AI-enhanced journalism.

Journalism 77

Journalism Tools Ethics Training 77

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Today content is dynamic; much of it can be created instantly and is more personalized than ever before.

SEO 333

SEO Analysis Meeting Travel 333

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media.

Communications 190

Communications Journalism Advertising Advertising 190

5W PR

MARCH 4, 2025

Winter brings increased demand for immune support products, while summer sees consumers reaching for energy and hydration supplements. Understanding these predictable cycles allows supplement brands to plan targeted PR campaigns that align perfectly with consumer needs and buying behaviors.

Strategy 78

Strategy Consumer Energy Measurement 78

Cision

OCTOBER 3, 2017

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. Many journalists in this category believe that social undermined journalism and express concern about copyright infringement issues related to using social platforms. ” Meet the Architects.

Social Media 202

Social Media How To Media Journalism 202

ImPRessions - Crenshaw Communications

JULY 22, 2019

consumers say they are suspicious of news content. The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. According to the Cision State of the Media Report 59 percent of U.S. And on social platforms, skepticism is far greater, as it should be.

Mobile 244

Mobile SEO Web Journalism 244

PRSay

MARCH 5, 2025

Ten years ago, clients wanted marquee coverage in The Wall Street Journal or The New York Times. As media channels multiply and audiences become more discerning about the content they consume, the limitations of quantitative PR metrics have become increasingly apparent.

Media Relations 97

Media Relations Measurement Media Tools 97

Prowly

MARCH 12, 2025

Simple reason: your audiences are reading magazines and journals and they aren't going anywhere. You get a base of magazines and journals from which you can automatically collect mentions. Buying separate subscriptions to specialized journals can cost $300-1,200 each. Why is print monitoring important (still)?

Print 104

Print Strategy How To Newspapers 104

Cision

DECEMBER 27, 2016

This year, I got to join the staff writing the Behind the Headlines segment and began brushing shoulders (or exchanging emails) with some of the biggest influencers, movers and shakers of the journalism and PR industries. As soon as you start presuming you have every answer, you start failing your clients, consumers and audiences.

Pitching 211

Pitching Crisis Consumer Storytelling 211

Deirdre Breakenridge

MARCH 18, 2019

This can create conversation around your brand, earning you more mentions, more clicks to your page, and ultimately, more consumers. Because of the genuine trust and credibility micro influencers have with their followers, 84% of consumers trust their opinions and recommendations over traditional brand advertising, according to Contevo.

Advertising 321

Advertising Advertising Social Media Instagram 321

NewsWhip

NOVEMBER 16, 2018

The post How Gen Z is changing how we consume content appeared first on NewsWhip. In our new Gen Z guide, we explored what excites and compels this generation to share on social media. At ages 3 to 23, Gen Z will comprise […].

Consumer 110

Consumer Social Media Media Journalism 110

PRSay

MAY 4, 2017

The concern over “fake news” isn’t just a problem for the journalism industry — it’s an issue for all professional communicators. Popkin, Newsday reporter Mark Chiusano and MediaPost writer Philip Rosenstein. These are three, key ways that PR agencies and communications professionals can help with the cause: 1.

Publicity 158

Publicity Communications Journalism Media 158

Cision

JANUARY 2, 2018

It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. But depending on Facebook can essentially mean depending on a rented audience, especially if you haven’t built a brand-consumer relationship. 9 percent , no matter the industry.

Facebook 0

Facebook Marketing Journalism Creativity 0

Flack's Revenge

NOVEMBER 17, 2014

The second ran in the NY Times : How Facebook is Changing the Way its Users Consume Journalism. The first was in Digiday , it highlighted LinkedIn’s growing clout as a curator of business news (see my post). What do these trends mean for PR? After all, it is challenging enough to get coverage.

LinkedIn 212

LinkedIn Mobile Facebook Journalism 212

PRSay

OCTOBER 4, 2021

Besides pitching traditional broadcast and print news organizations, media relations pros should understand the importance of digital outlets and the role of social media, including bloggers and influencers who can heighten consumer awareness for a brand. Public trust in the press has been on the wane.

Media Relations 203

Media Relations Media Pitching Case Study 203

PRSay

DECEMBER 7, 2021

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. Over the summer, Miller High Life ran an online contest for consumers to win a branded patio set with a bar, stools and neon signs.

Privacy 78

Privacy Consumer Company Nonprofit 78

Flack's Revenge

DECEMBER 20, 2018

My best advice for Marketing PRs and CMOs looking to bond with, and move social consumers to action is to adopt the content marketing approach I like to call our Strategic Objectives 4 H Club: Be Human. And let’s face it, Facebook the platform still has the numbers and access to consumer insights brands adore. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

JUNE 21, 2018

In the last few years, as the news industry has been in flux, data-driven journalism has become the standard, as journalists forage for interesting data to either find a new story or support a current one. Data-driven journalism is the future. It offers a clear story map and lends credibility to the pitch.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

SEPTEMBER 28, 2017

As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. The first step is tracking what audiences consumed a piece of content on a media or publisher site. “It’s time to grow up.

Media 230

Media Measurement Advertising Advertising 230

Cision

JUNE 15, 2017

In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact. Nothing is out of your reach, but you need strategy, drive and commitment. Short Response: 1.

Automotive 245

Automotive Resources Consumer Strategy 245

Cision

JULY 2, 2015

Want to see how journalism is changing? While some have placed the responsibility on the consumer to determine the credibility of news, others have suggested that this has always been the case and that, as former newspaper editor, cable-television executive and Silicon Valley CEO Alan D. The Implications of Social as a News Source .

Journalism 120

Journalism Facebook Social Media Consumer 120