ImPRessions - Crenshaw Communications

AUGUST 11, 2021

Podcasts are not only a great way to go in-depth on a topic, but they’re also an easy way to consume news on the go. Popular news podcasts like The Daily by The New York Times, Up First by NPR and WSJ What’s News by The Wall Street Journal are great vehicles for catching up on the news in less than 15 minutes.

Consumer 193

Consumer Journalism Training Twitter 193

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. In PR, paid media is social media advertising, sponsored content, and email marketing.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

SEPTEMBER 25, 2017

With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. These users tend not to be involved in digital media.

Journalism 258

Journalism Social Media Study Comparison 258

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Cision

JULY 25, 2017

Simply put, earned media is trusted media , and with 88 percent of consumers stating that ads have little to no impact on their purchase decisions, paid media placements are not likely to win your target audience over. Getting Started with Earned Media is Simple. Follow him on Twitter @nbell94102.

Strategy 257

Strategy How To SEO Engineering 257

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Media Training. Data Journalism. If you oversee a team of PR strategists, simply give them a hug.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism. Similarly, in the B2B sector, this guest piece by our client Verizon Media is a perfect example of what good sponsored content should look like. . Reviews have transformed the way consumers make purchase decisions.

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

MARCH 4, 2021

In today’s oversaturated media and content world, the sheer amount of available news can be overwhelming, both for PR teams who navigate media needs and for those who consume the news. In fact, many consumers want to cut through the fluff and just get to the facts. The Importance of thought leadership .

Policies 310

Policies Study Leadership Consumer 310

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Just 3% said it’s getting easier. “It

Media Relations 85

Media Relations Media Trade Shows Journalism 85

Sword and the Script

JULY 10, 2018

The Sorry State of Media Relations. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. How to Generate Media Referenceable B2B Customers with a Blog.

Media Relations 95

Media Relations Media Content Marketing Corporate 95

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Digital technologies have disrupted both journalism and PR, in ways that often help us work together. But just as digital tech has created opportunities, it has also raised hurdles and headaches.

SEO 333

SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

JULY 22, 2019

According to the Cision State of the Media Report 59 percent of U.S. consumers say they are suspicious of news content. This sounds like bad news, and it is, but it means that the credibility of media and information sources is more important than in the past. And on social platforms, skepticism is far greater, as it should be.

Mobile 244

Mobile SEO Web Journalism 244

Cision

OCTOBER 3, 2017

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. These archetypes group journalists by their common behaviors and beliefs about social media. At the other end of the spectrum are social media laggards, dubbed, “Skeptics,” by the study.

Social Media 202

Social Media How To Media Journalism 202

Cision

JUNE 15, 2017

In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers. Brands are consistently identifying the need to incorporate Hispanic public relations to cost-efficiently improve their communications reach and impact their sales. The key ingredient is relationships.

Automotive 245

Automotive Resources Consumer Course 245

Deirdre Breakenridge

APRIL 15, 2019

The proliferation of independent, digital-first media properties has occurred so rapidly that it has become virtually impossible to keep up with, and just as hard to discern between reputable news sources and everything else. There are obvious benefits to consumers in having access to real-time information from a broad set of perspectives.

Media 268

Media Data Google Report 268

Prakkypedia

OCTOBER 24, 2018

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. PR pros (and the general public) have increased access to journalists through social media.

Journalism 69

Journalism Reddit Newspapers Government 69

Stern + Associates

MARCH 17, 2017

The media landscape is in constant flux. The value of coverage is questionable, and how news is consumed and shared is as diverse as it is constantly changing. The post Why Research is Key to Your Media Relations Strategy appeared first on Stern Strategy Group. Our mindset.

Media Relations 85

Media Relations Strategy Media Groups 85

Flack's Revenge

DECEMBER 20, 2018

They forget, or worse still ignore the main reason people converge on social media, which is to build and maintain connections through P2P (person to person) communication with friends, family, mentors, colleagues, newsmakers and other HUMAN beings. Be Helpful. All human qualities known to make friends and influence people.

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

JUNE 21, 2018

In the last few years, as the news industry has been in flux, data-driven journalism has become the standard, as journalists forage for interesting data to either find a new story or support a current one. Data-driven journalism is the future. Data-driven stories support truth in media.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

MAY 26, 2016

Consumers aren’t listening to your brand messages. You’ve earned clients coverage in publications such as The Wall Street Journal, Reuters, CNBC and more. What’s your secret to media relations success? 1 secret for finding success in media relations is to learn the reporter’s world.

Financial 168

Financial Infographics Pitching Consumer 168

Cision

JUNE 21, 2016

After that summer, I changed my concentration in the journalism school and never looked back! What’s your secret to media relations success? Digital has completely disrupted the way audiences are consuming media, so I think the future of PR lies in keeping up with the disruption. Is there a downside?

Social Media 227

Social Media Newspapers Reputation Community 227

Flack's Revenge

MAY 14, 2019

PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. He cited data from recent studies: “Is the process of media relations getting harder? Does your business spawn data that can be mined for newsworthy info about trends, or consumer or business behavior?

Survey 195

Survey Journalism Agency Report 195

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. 30% said, “new technologies that are helping businesses and consumers.”. The Wall Street Journal 80%. TechCrunch 85%. The Financial Times 79%.

Study 180

Study Communications Survey Pitching 180

Cision

MAY 5, 2017

Consumers have so many messages coming at them on multiple channels that some brands can get lost in the shuffle. In order to differentiate themselves, brands must clearly define their audience, understand how they consume their media and focus on creating engaging content on these channels. How can they overcome them?

Nonprofit 149

Nonprofit Sports Consumer Journalism 149

5W PR

FEBRUARY 4, 2019

Gaining and maintaining consumer trust is the goal of every PR professional. Consumer trust is invaluable to brands. However, recent data suggests consumers are growing more and more distrusting of traditional media. Additionally, with the spread of ‘fake news’, consumers are more suspicious than ever.

Consumer 68

Consumer Ethics Measurement Journalism 68

PRSay

OCTOBER 2, 2017

Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. 10 at PRSA’s 2017 International Conference in Boston.

Data 146

Data How To Storytelling Analytics 146

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Content partnerships with major media outlets are taking off.

Media Relations 60

Media Relations Media Newspapers Print 60

Cision

JULY 2, 2015

The move by publishers to directly host articles on the website is indicative of news’ growing dependence on social media as a distribution channel. Want to see how journalism is changing? Click here for our free State of the Media Report now! Social media is self-selective in nature. Conclusion.

Journalism 120

Journalism Facebook Social Media Consumer 120

Shift Communications

JANUARY 2, 2017

The most cutting-edge public relations and media relations professionals will be investigating the forefront of artificial intelligence and how it can be used to generate massive amount of relevant content. The logical corollary to a massive tsunami of content is that consumers attention is not growing at a commensurate rate.

Trends 83

Trends Publicity Analytics Software 83

PRSay

NOVEMBER 20, 2024

“We are living through a historic transformation in how news is consumed, produced, distributed and paid for,” Tim Franklin said. Franklin, director of the Local News Initiative at Northwestern’s Medill School of Journalism, Media, and Integrated Marketing Communications, was PRSA’s guest on Nov.

Local 140

Local Newspapers Journalism Radio 140

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> Media relations only gets harder. 75% of PR pros say media relations is getting harder. That is, yes. Top tactics in PR and comms.

Survey 144

Survey Measurement Public Affairs Storytelling 144

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. What drew you to the field of public relations? What’s your secret to success?

Fashion 120

Fashion Pitching Journalism Social Media 120

ImPRessions - Crenshaw Communications

JULY 1, 2016

For many tech start-ups, investing in a strategic public relations plan is the first step in preparing a product or service for “prime time.” ” In our experience, timing is critical to getting the best press response, and the tendency to rush headlong into mass media relations can backfire.

Engineering 159

Engineering Journalism System Interviews 159

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Typically clients should be asking who is our target customer and what media do they consume. For some B2B clients, a story in a highly targeted trade journal is much more effective than coverage in top dailies. Overall the best PR partnerships include joint goal-setting for media relations and reviewing on a regular basis.

Skype 149

Skype Interviews Viral B2B 149

Business Wire

DECEMBER 19, 2017

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. While we may dream of it, rarely do we imagine our news being picked up and shared by global media.

Internal 153

Internal International Media Pitching 153

Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Equilar spends 90% of our marketing and communications efforts on earned media. Generating brand awareness.

Marketing 195

Marketing Measurement Advertising Advertising 195