Cision

JULY 25, 2017

Simply put, earned media is trusted media , and with 88 percent of consumers stating that ads have little to no impact on their purchase decisions, paid media placements are not likely to win your target audience over. Bell holds a degree in journalism from the University of Missouri School of Journalism.

Strategy 257

Strategy How To SEO Engineering 257

Flack's Revenge

DECEMBER 20, 2018

My best advice for Marketing PRs and CMOs looking to bond with, and move social consumers to action is to adopt the content marketing approach I like to call our Strategic Objectives 4 H Club: Be Human. Hardly a day goes by on Twitter without my seeing some social guru declaring they’re done with Facebook. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Cision

OCTOBER 3, 2017

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. Many journalists in this category believe that social undermined journalism and express concern about copyright infringement issues related to using social platforms. ” Meet the Architects.

Social Media 202

Social Media How To Media Journalism 202

Flack's Revenge

NOVEMBER 17, 2014

In fact, people may only notice your news when it appears on Twitter, in LinkedIn, or their Facebook news feed. The second ran in the NY Times : How Facebook is Changing the Way its Users Consume Journalism. Two recent articles really drove this point home. What do these trends mean for PR?

LinkedIn 212

LinkedIn Mobile Facebook Journalism 212

Journalistics

MARCH 26, 2015

Believe it or not, Twitter has been around for nine years now. Shortly after Twitter launched in March of 2006, The American Journalism Review (AJR) published an article that referred to Twitter as “…the latest in an ever-lengthening list of overhyped technologies and cultural techno-fads stretching back to CB radio.”

Twitter 75

Twitter Report Journalism Video 75

The Proactive Report

DECEMBER 14, 2014

This fact would have been material to consumers in their purchasing decision regarding the PS Vita. “Respondent has represented, directly or indirectly, expressly or by implication, that these comments about the PS Vita were independent comments reflecting the views of ordinary consumers who had used the PS Vita.”

Guidelines 168

Guidelines Employee Training Social Media 168

Prakkypedia

OCTOBER 24, 2018

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. Most PR practitioners I know are avid consumers of the news; they read widely and they support the news media.

Journalism 69

Journalism Reddit Newspapers Government 69

The Proactive Report

JUNE 17, 2020

The global study polled 80,000 online news consumers in 40 markets, including Kenya and the Philippines for the first time. Key findings: Journalism matters again – there has been a sharp uptick in the use of TV and digital news due to the pandemic. Gen-Z (18–24) are more than twice as likely to access news via social media.

Instagram 165

Instagram Groups Social Media Journalism 165

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries.

B2B 156

B2B Leadership Communications Agency 156

PRSay

OCTOBER 2, 2017

Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Follow him on Twitter @nbell94102.

Data 146

Data How To Storytelling Analytics 146

Business Wire

MARCH 20, 2018

Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. You can see the discussion on Twitter via #BWChat. Loudenback said Twitter is a wealth of information.

Reddit 160

Reddit Media Analytics Trends 160

Business Wire

DECEMBER 19, 2017

Ted Kemp of CNBC International speaks to sold out Hong Kong media event crowd Both journalists have been working for their respective media outlets for 11 years and have worked in the journalism industry almost their entire careers. He noted that the AP’s official Twitter account has lists of their journalists by the stories they cover.

Internal 153

Internal International Media Pitching 153

Reputation Us

NOVEMBER 28, 2022

Elon Musk is revolutionizing Twitter — for good or ill, depending on which of a million fiery headlines you agree with. Elon Musk’s approach to the acquisition of Twitter — via inflammatory tweets, friends’ money, and the Delaware Chancery Court — has spilled a lot of ink. Musk’s ultimate goal is to make Twitter profitable.

Twitter 78

Twitter Banking Employee Financial 78

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” SoMe = Facebook, Twitter, YouTube. Crisis communication is an important aspect of most PR roles. Identifying a PR crisis. Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

ImPRessions - Crenshaw Communications

APRIL 6, 2018

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. The initiative will create a subscription tool for consumers, so readers can safely subscribe to their favorite news outlets through Google. Facebook & Twitter.

Government 149

Government Wikipedia YouTube Google 149

Cision

MAY 5, 2017

Consumers have so many messages coming at them on multiple channels that some brands can get lost in the shuffle. In order to differentiate themselves, brands must clearly define their audience, understand how they consume their media and focus on creating engaging content on these channels. How can they overcome them?

Nonprofit 149

Nonprofit Sports Consumer Journalism 149

Sword and the Script

OCTOBER 21, 2014

I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. The word “blog” is an unfortunate phrase that people in suits equate to a journal their 13-year-old pens from a tablet in the basement when they are grounded. Big companies do the Twitter; dabble with the rest. Yeah, not many.

Social Media 125

Social Media Study Blogging Company 125

Cision

JUNE 21, 2016

After that summer, I changed my concentration in the journalism school and never looked back! It may just be the Texan in me, but Whataburger is one of my favorite Twitter accounts to follow. Digital has completely disrupted the way audiences are consuming media, so I think the future of PR lies in keeping up with the disruption.

Social Media 227

Social Media Newspapers Reputation Community 227

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Artificial intelligence also has the potential to revolutionize journalism. the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Television Big Data 167

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? The focus on “fake news,” I believe, will definitely aid this process and may result in the pendulum swinging back to reward professional journalists, with a clear distinction between them and anyone with a Twitter feed. I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. TRUSTED SOURCE The credibility and tradition of trust earned from journalists and other downstream consumers of Business Wire content enables companies of all sizes to confidently submit press releases for distribution across the wire.

Financial 166

Financial Video Consumer Data 166

Cision

APRIL 29, 2015

For comparison sake two other health articles from The Wall Street Journal is included along with their Facebook and Twitter sharing to illustrate the interest on this topic compared to the other two articles: Apps to Track Exercise, Sleep Help Patients Participate in Clinical Trials [4.13.2015] – Facebook: 892 and Twitter: 477.

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

Shift Communications

NOVEMBER 21, 2014

Earlier this week Forrester analyst Nate Elliott released another one of his bi-annual “Facebook is failing marketers” reports that takes aim squarely at Twitter and Facebook when it comes to marketing tactics. It worked, as a number of outlets – including the Wall Street Journal and Fast Company – picked up on it.

Facebook 167

Facebook Real Estate Analytics Report 167

Cision

APRIL 4, 2016

An analysis of almost a billion information cascades on Twitter news, videos, and photos has produced the first quantitative notion of whether something has indeed gone viral, thereby enabling further research into topic experts, trending topics, and viral-incident metrics. So how do we make a great first impression with content?

Viral 120

Viral Journalism Advertising Advertising 120

NewsWhip

SEPTEMBER 26, 2019

The most engaged article about climate change this year was CNN’s coverage of the fires consuming Brazil’s Amazon rainforest. The strikes were more engaged on social platforms, with Facebook and Twitter really driving the conversation in real-time as strikes around the world progressed. Top 10 articles on climate change by engagement.

Social Media 127

Social Media Media Instagram Facebook 127

PRSay

DECEMBER 27, 2022

Reevaluating Twitter. New revelations show that pre-Musk Twitter “shadow banned” conservatives by hiding their posts from other users and placed political and COVID dissenters on a “trends blacklist.” For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts.

Trends 128

Trends Pitching Twitter Nonprofit 128

Cision

NOVEMBER 30, 2016

Because I had editors who believed in me, I covered new players like Google, Facebook and Twitter before they went public. This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism. Follow him on Twitter @cglynch.

Software 0

Software Media Leadership Journalism 0

Flack's Revenge

NOVEMBER 12, 2015

This latest in our PR in Asia series was contributed by guest blogger Eiffy Luo , a multimedia story teller who discovered her passion for business and journalism through work at TheStreet.com , Reuters and the New York Times. Sellers are using social media to win over the consumer.

Social Media 120

Social Media Media Apparel Retail 120

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. Try our services. Advertising is a distant third.

Survey 114

Survey Industry Leadership Study 114

Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. It is no longer enough to keep track of your brand’s mentions from big publications like the New York Times and the Wall Street Journal. Listen to Increase Customer Spend.

How To 149

How To Social Media B2C Television 149

PRSay

AUGUST 31, 2016

If anything, with consumers expecting radical transparency, they are even more relevant. Supporting Ethical Journalism – Sept. McClennan, APR , PRSA 2016 National Board Chair has been stationed at MSLGROUP for more than 20 years, where he has led teams in a variety of industries including consumer technology and healthcare technology.

Ethics 113

Ethics Policies Healthcare Journalism 113

ImPRessions - Crenshaw Communications

APRIL 29, 2022

That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. The first order of business is making sure all contacts are up to date. Update and delete bouncebacks.

Agency 170

Agency Media Software Pitching 170

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. His work mainly focuses on uncovering key consumer insights through primary research and social listening, that are used to drive, shape, and validate sharp integrated communications strategies.

Consumer 78

Consumer Measurement Local Data 78

The Proactive Report

MAY 2, 2015

Podcast listening is on the rise , which could breathe new life into audio journalism. The general podcast audience is made up of well-educated social sharers who find ways to consume commercial-free media. Follow me on Twitter for daily Digital PR tips. Half of the podcast audience is younger than 34 and affluent.

Report 100

Report Mobile Newspapers Media 100

Cision

JANUARY 20, 2016

I went to school at Arizona State University and I was majoring in communication and journalism at the Walter Cronkite School of Journalism. Interestingly enough, when I was doing my internship, I got the bug to be a reporter because I worked with so many of them and I was majoring in journalism and communications.

Corporate 120

Corporate Journalism Nonprofit Television 120

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> Twitter ranked fourth even though other surveys show it remains a popular platform among journalists and reporters. That is, yes. Social media platforms.

Survey 144

Survey Measurement Public Affairs Storytelling 144

Landis PR

SEPTEMBER 7, 2021

A recent article in The Washington Post , “ Before Twitter and Facebook, There Was Morse Code: Remembering Social Media’s True Inventor ,” details the history and relevance of Morse code, complete with early versions of today’s “OMG” and “LOL.”. Today, SJSU teaches social media in the Business, Communications and Journalism majors.

Social Media 104

Social Media Marketing Media Analysis 104